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Challenging the Stereotype: Popular Indian cricketers Dhoni, Kohli, Rahane to support ‘Nayi Soch’ Campaign

In the campaign, Dhoni's jersey has his mother Devki's name printed on the back

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Representational Image, Youtube

Mumbai, Oct 16, 2016: Popular Indian cricketers Mahendra Singh Dhoni, Virat Kohli and Ajinkya Rahane have come forward to support the Star Plus “Nayi Soch” campaign, which questions various societal stereotypes that hold women back.

The TV broadcaster on Sunday unveiled the campaign during the India-New Zealand ODI series. In the campaign, Dhoni’s jersey has his mother Devki’s name printed on the back.

In the campaign, Dhoni’s jersey has his mother Devki’s name printed on the back. Kohli and Rahane can be seen wearing the jerseys of the names of their mothers’ — Saroj and Sujata.

Kohli and Rahane can be seen wearing the jerseys of the names of their mothers’ — Saroj and Sujata.

“We at Star India are very happy to partner with BCCI for an iconic brand initiative of ‘Nayi Soch’. Star Plus has been a lighthouse brand for women,” Sanjay Gupta, Managing Director, Star India, said in a statement.

[bctt tweet=”In the campaign, Dhoni’s jersey has his mother Devki’s name.” username=””]

“We have always put women first, told their stories, and are now set to take it to the next level — by challenging orthodoxy and stereotypes that come in the way of progress for women,” he added.

The campaign is built around real-life examples from the lives of these three cricketers, and the philosophy on how they are what they are, in large part because of their mothers. (IANS)

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Cricket Icon Mahendra Singh Dhoni to Back Show on Army Officers

"January tak mat poocho (don't ask me till January)," said Dhoni at an event in Ranchi before questions on his break, which started with India's semi-final loss to New Zealand in the World Cup in July, could even be asked

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Dhoni
Mahendra Singh Dhoni. Wikimedia Commons

Indian cricket icon Mahendra Singh Dhoni will be producing an anthology telling stories of decorated army officers.

Studionext in collaboration with Dhoni, who is a Honorary Lieutenant Colonel in the Parachute Regiment of the Territorial Army, will bring forward the unique anthology of episodic stories.

“The show will narrate stories of the brave Param Vir Chakra and Ashoka Chakra awardees. With compelling stories and intriguing content on board, the show is slated for a 2020 release,” said a source.

dhoni
Age is just a number, but you have to be very fit, says Dhoni. Wikimedia Commons

According to a report, the TV series will tell personal stories of military officers as Dhoni wants to bring the journey of people serving the country into the limelight through his show.

At present, the show is being scripted, and the team is sorting out the formalities to get the shooting started.

Also Read: Social Networking Giant Facebook Clears Dozens of Islamophobic Posts: Report

Dhoni took a sabbatical after India’s campaign in the 2019 Cricket World Cup. Earlier this month, Dhoni had said that he won’t talk about his much-awaited comeback till January.

“January tak mat poocho (don’t ask me till January),” said Dhoni at an event in Ranchi before questions on his break, which started with India’s semi-final loss to New Zealand in the World Cup in July, could even be asked. (IANS)