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Chhota Bheem, NaMo rakhis take Delhi markets by storm this year

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By NewsGram Staff Writer

Every year markets in the capital display a huge variety of Rakhis, and every year there exists a trend of a type of Rakhi. Well, this year the trend and one which is a huge success among Delhi’s youth are rakhis bearing a caricature of Prime Minister Narendra Modi.

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The other types of rakhis, which are giving a tough competition to the Modi rakhi, are those which bear caricatures of Chhota Bheem, Mighty Raju, Ben 10, Diego, Ninja Hathori, Doraemon and Pokemon.

Another rakhi in hot demand is a combination of Chhota Bheem and Modi with “Desh ka Hero” written across it.

” NaMo rakhis are must have for staunch BJPites like us. But, you will be surprised to see how kids are recognising him and are willing to buy the rakhis as well,” says Mukesh, owner of a shop in Lajpat Nagar.

The popularity of the Prime Minister has increased among little kids, owing to televisions. Indian markets always come up with interesting trends during festivals each year, so it was not surprising at all that such an unthinkable and interesting combination of Chhota Bheem and Narendra Modi came up. Moreover, these rakhis are selling like hot cakes now.

“I have seen him on TV. I am sure my colony friends will be jealous of me when I show them my unique Modi rakhi. He is as popular as Chhota Bheem or Ben 10. Everyone has Spiderman rakhis, so I want a Modi rakhi from my sister this year,” says a little kid who was shopping with his mother in Laxmi Nagar.

Though the tiny tots are enthusiastic about the NaMo rakhis, the older ones are skeptical. They wonder if wearing a NaMo rakhi would mean that they are voluntarily showing their solidarity to BJP. Some even wonder if it is strategic campaigning on part of the BJP government.

 

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Microsoft Ready to Help Indian Startups, Says President Anant Maheshwari

Microsoft is focused as much on selling third party solutions as their own, and this co-sell motion has helped generate $8 billion in revenue for partners within 18 months

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FILE - Microsoft Corp. signage is seen outside the Microsoft Visitor Center in Redmond, Washington, July 3, 2014. VOA

Armed with a cutting-edge technology platform, a well-established partner organisation and an expansion of M12 venture fund, Microsoft is ready to help Indian startups across the spectrum embrace the next phase of growth, Anant Maheshwari, President, Microsoft India, said here on Monday.

India, which saw a tremendous growth in the startup space in the last couple of years, is now witnessing a growth in the business-to-business (B2B) tech startups coming up with innovative ideas to deal with local problems.

“With our intelligent tech expertise, deep focus on trust and unique global go to market partnering, we empower unicorns and startups to scale sustainably at a global level,” said Maheshwari.

“We remain excited about India’s entrepreneurial startup potential and will continue to accelerate it as a growth engine for the economy,” he added.

India witnessed a dramatic rise of eight unicorns in 2018 from among the start-ups across verticals as against a mere nine in six years from 2011 till 2017, according to IT industry apex body Nasscom.

The start-ups joining the select club for their valuation over $1 billion are Oyo Rooms (hospitality), Zomato and Swiggy (food delivery), Udaan (retailer marketplace), Byju’s, (edu-tech), Paytm Mall (e-tail), Freshworks (software programmer) and Policybazaar (digital insurance).

Maheshwari said Microsoft is uniquely positioned to support Indian startups to achieve scale and evolve from market ready to enterprise ready.

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A man walks past a Microsoft sign set up for the Microsoft BUILD conference at Moscone Center in San Francisco, April 28, 2015. VOA

The introduction of M12, Microsoft’s venture fund, in India in February is creating new value for startups, VCs and the company itself to maintain the pace and direction of innovation.

“M12 is looking at investing in innovators who have aligned their focus on cutting-edge technologies that better enable digital transformation. The portfolio development team at M12 is specifically built to help support and scale companies by leveraging the expansive resources of Microsoft,” said the company.

According to reports, venture capital investments in Indian tech business-to-business (B2B) start-ups have been trending upwards, with over $3.09 billion raised in equity funding across 415 deals in 2018 — 28 per cent more than $2.41 billion in 2017.

Also Read: Facebook’s Push to Become China’s WeChat May Kill it

Under the “Microsoft for Startups” initiative, startups can co-sell with Microsoft sales teams, get access to top tech VCs in the global arena and mentorship from industry veterans.

In less than 18 months, Microsoft for Startups has closed more than 120 co-sell deals with more than $126 million in active pipeline for startups.

Microsoft is focused as much on selling third party solutions as their own, and this co-sell motion has helped generate $8 billion in revenue for partners within 18 months. (IANS)