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Chhota Bheem, NaMo rakhis take Delhi markets by storm this year

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By NewsGram Staff Writer

Every year markets in the capital display a huge variety of Rakhis, and every year there exists a trend of a type of Rakhi. Well, this year the trend and one which is a huge success among Delhi’s youth are rakhis bearing a caricature of Prime Minister Narendra Modi.

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The other types of rakhis, which are giving a tough competition to the Modi rakhi, are those which bear caricatures of Chhota Bheem, Mighty Raju, Ben 10, Diego, Ninja Hathori, Doraemon and Pokemon.

Another rakhi in hot demand is a combination of Chhota Bheem and Modi with “Desh ka Hero” written across it.

” NaMo rakhis are must have for staunch BJPites like us. But, you will be surprised to see how kids are recognising him and are willing to buy the rakhis as well,” says Mukesh, owner of a shop in Lajpat Nagar.

The popularity of the Prime Minister has increased among little kids, owing to televisions. Indian markets always come up with interesting trends during festivals each year, so it was not surprising at all that such an unthinkable and interesting combination of Chhota Bheem and Narendra Modi came up. Moreover, these rakhis are selling like hot cakes now.

“I have seen him on TV. I am sure my colony friends will be jealous of me when I show them my unique Modi rakhi. He is as popular as Chhota Bheem or Ben 10. Everyone has Spiderman rakhis, so I want a Modi rakhi from my sister this year,” says a little kid who was shopping with his mother in Laxmi Nagar.

Though the tiny tots are enthusiastic about the NaMo rakhis, the older ones are skeptical. They wonder if wearing a NaMo rakhi would mean that they are voluntarily showing their solidarity to BJP. Some even wonder if it is strategic campaigning on part of the BJP government.

 

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LinkedIn ‘Open For Business’ Feature In India

LinkedIn introduces its 'Open For Business' feature in India

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LinkedIn
LinkedIn introduces a feature that supports small and medium businesses (SMBs) and freelancers across the world. Pixabay

Microsoft-owned professional networking platform LinkedIn on Monday launched “Open for Business” in India — a feature that allows freelancers and small business owners to add their services to their LinkedIn profiles.

Initially rolled out in the US in July, the feature is now live in India and rest of the world and is a way for freelancers and small businesses to indicate they are “open for business”.

Acording to the company, this feature underlines its commitment to supporting small and medium businesses (SMBs) and freelancers across the world.

“With 660 million members and 30 million companies on the platform across the world, LinkedIn is uniquely positioned to help freelancers and small businesses be more productive and successful, whether they are based in Dubai or Dundee (Scotland),” Allen Blue, Co-founder and VP of Product Management, LinkedIn, said in a statement.

LinkedIn
LinkedIn is uniquely positioned to help freelancers and small businesses be more productive and successful. Pixabay

Based on the company’s research, small businesses are found to rely heavily on word of mouth, in order to bring in new customers.

“Open for Business” aims to digitise this word of mouth concept by making it easy for members to find, message, and provide references to each other.

With over 60 million users, India is LinkedIn’s fastest-growing and largest market outside the US.

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The company last month rolled out a ‘Made in India’ feature called ‘Events’ that allows members to create and attend events directly on both the app as well the web globally.

The USP of the product is the ability to enable safe online conversations and offline events. (IANS)