Never miss a story

Get subscribed to our newsletter


×
  • A detergent advertisement by a Chinese company Qiaobi, invites criticism on the grounds of racism
  • A black man is ‘washed’ with the help of the advertised product to change into a fair, chinese man
  • Qiaobi formally writes an apoplgy statement, stating it expresses deep regret for hurting sentiments of the Black people

A seemingly simple advertisement by a Chinese company, Qiaobi, which was first released on Chinese social media in March, came under widespread scrutiny last week as foreign media fueled allegations of propagating racism against the company.

The advertisement shows a black man trying to flirt with an Asian woman, who, unimpressed by his efforts, tosses him into the washing machine to wash him with the company’s advertised product. In a short while, a fair Chinese man appears from the machine, who highly appeals to the woman, as is evident by her smile.


After the sudden attention that the ad received, many online comments surfaced, like, “It should be taken down. All in all, not only is it offensive, but the rest is a complete copy. It has really caused us Chinese to lose face’, referring to the allegation that it was copied from a similar racist Italian advertisement. A few comments, however, spoke in favor of the Chinese company, saying, “There’s no reason to apologize. Blacks aren’t part of the 56 minority groups in China, so how could it be considered offensive?”.

After careful assessment and to avoid further negative press to the advertisement, Qiaobi issued an apology statement, which reads:

On 27 May 2016 on Sina Weibo, media outlets and internet users shared American media reports with the following information: “China’s Qiaobi advertisement is accused of ethnic discrimination, incites controversy on YouTube.” Later, we verified that the ad has been reported on or circulated by American media outlets including the Washington Post, the Los Angeles Times, and CNN; the UK’s BBC; France’s AFP, and other media outlets. It has attracted public attention in the US, the UK, and elsewhere. We’d like to express that we have properly managed this situation and would like to add the following:

  1. We have no intentions to discriminate against people of color… Ethnic discrimination is something we strongly reject and condemn.
  2. We express regret over the controversy the ad has created and do not intend to shirk responsibility. We have already stopped the ad’s circulation and have canceled several online streaming links. We hope that internet users and the media will cease sharing the video.
  3. The advertisement and the surrounding controversy have hurt people of African descent. We express our apologies, and also sincerely hope internet users and media won’t overanalyze the situation.
  4. Qiaobi is a domestic Chinese brand of cleaning products. We hope that domestic brands can continue to thrive and go global.

Written by Saurabh Bodas. Saurabh studies Mechatronics Engineering at Manipal Institute of Technology.

Also Read:


Popular

wikimedia commons

Mortgage loan graph

By- Blogger Indifi

EMI is known as equated monthly installments. It is a fixed payment made by the borrower each month to repay the loan amount. The EMI is divided into two loan components. One is the principal amount, and the second is the interest amount. Whether you are applying for a personal loan, business loan, home loan, car loan, or education loan, EMIs are easy to calculate using the EMI loan calculator.

Keep Reading Show less
Photo by Flickr.

Swastika, one of the sacred symbols used by many religions like Hinduism, Jainism, and Buddhism.

The symbol of Swastika is known to signify peace, prosperity, and good fortune in the religious cultures of Eurasia. In fact, this symbol is considered very significant in Hinduism, Buddhism, and Jainism. But, at the same time, it has become one of the most misunderstood religious symbols and has been globally banned in many countries.

The reason why the symbol of Swastika is banned in many countries is because of its association with Adolf Hitler's extreme political ideology, Nazism, as Swastika as its official symbol.

Keep Reading Show less
Pixabay

Since emerging into the public eye with a historic gold medal at the junior world championships in 2016, he has maintained a high level of performance

India celebrated a historic day on August 7, as 23-year-old Neeraj Chopra became the first Indian to win an Olympic gold medal in athletics. In the men's javelin throw event, he achieved his greatest triumph, throwing the javelin 87.58 meters on his second try.

Neeraj Chopra was born on December 24, 1997, in Khandra village in Haryana's Panipat district. He grew up in a Haryanavi family of farmers. He is the brother of two sisters. He graduated from Dayanand Anglo-Vedic College in Chandigarh and is now enrolled in Lovely Professional University in Jalandhar, Punjab, pursuing a Bachelor of Arts degree. Chopra was bullied due to his obesity as a kid, which prompted his father to enroll him in a nearby gym. He then joined a gym in Panipat, where Jaiveer Choudhary, a javelin thrower, noticed his potential and coached him. When the 13-year-old Chopra finished training under Jaiveer for a year, he was enrolled at the Tau Devi Lal Sports Complex in Panchkula, where he began training under coach Naseem Ahmed.

Keep reading... Show less