Never miss a story

Get subscribed to our newsletter


×
Chinese lightings. Pixabay

Oct 08, 2017: Diwali is round the corner and households have started their Diwali shopping long before the month started. Just like any other festival in India, Diwali is also celebrated with the same zeal and enthusiasm and maybe a little more.


Lightning diyas on Diwali. Pixabay


For years, our families have celebrated the festival of lights with traditional rituals, decorations, and food items but with globally influenced markets in motion, this has declined drastically.


Chinese lights. Pixabay

In the recent decade, we see more and more Chinese lights and bulbs being sold in the markets for decoration; people have minimized or almost stopped the purchase of traditional Diyas and handicrafts for Diwali.

India is the largest market for Chinese products but also the largest negatively affected the economy by the selling of these products.

The Problem


Handicraft shop in Janpath market, New Delhi. Wikimedia

Handicrafts businesses and potters in India face the wrath of Chinese products the most during Diwali. On one side where the festival is all about traditional values and customs, customers choose to buy cheap and fancy Chinese lighting to decorate their homes instead of handmade diyas or Indian decorative items. The reasons traced behind this loss have been many all which trace back to the globalized market in India.

Customers opt for Chinese lighting as they’re durable and can be used the next year as well; on the other hand, they don’t what to do with used diyas after the 3-4 day Diwali commitment. The increasing cost of Oil has also resulted in the shift from traditional lighting to Chinese illuminators and candles.

In the past 5 years, the prices of diyas have also shot up considerably which results in the reluctance of the buyers. Potters in New Delhi complain about the availability of Clay which is used in the making of traditional diyas, they have to travel to Haryana or Rajasthan to get their hands on it whereas previously it was available in Delhi itself. With the onset of the new market system, potters have no other choice than to increase their prices to meet the supply and demand chain. Families used to prefer simple earthen lamps but with the variety available on Chinese lights and products, the shift is towards the buying of fancy Chinese products.

The Consequences

Small businesses of pottery and clay diyas face the most loss when from being the most crowded shops during Diwali now hardly get a customer or two. And the sad part is, even if the Chinese products cost more than a simple elegant diya; buyers are ready to buy the former because it’s more convenient to buy lights from a mall or retail shop than a roadside vendor with his earthen material.

The mall culture has inevitably brought the diya business to an all-time low.


Boycott Chinese products. Wikimedia

In 2016, a campaign was ruled out to boycott Chinese products with support from BJP and AAP in India which resulted in many Indian households to switch back to the traditional clay Diya. With almost 80% drop of the production of earthen products dropping over the year, this campaign which was started on Facebook was an initiative to bring back the essence of Diwali – Traditionalism. The drop in sales of the products had also resulted in potters and handicraftsmen to change professions to which the government fails to take a step against.

Chinese lighting has hijacked the Indian market, leaving potters grief-stricken as their businesses fail to prosper.

Prepared by Tanya Kathuria of Newsgram ; Twitter : @TanyaKathuria97


Popular

Photo by Ilayza Macayan on Unsplash

Bullying may occur anywhere, at any time, in person or online (cyberbullying), and can take many forms, including verbal, physical, and social.

What Is Bullying?

Bullying is a pattern of recurrent aggressive behavior in which one person (or a group of individuals) in a position of authority intentionally intimidate or abuse another individual to cause bodily or emotional harm to that other. Bullying may take place in either a physical or verbal manner. Bullied individuals, as well as those who bully others, may have long-term repercussions.

Bullying may occur anywhere, at any time, in person or online (cyberbullying), and can take many forms, including verbal, physical, and social. Bullies utilize their position of power — such as physical strength, knowledge of something embarrassing, or popularity — to exert control over or damage other people. Many people assume that bullying occurs solely during childhood; nevertheless, bullying does not necessarily stop after a person reaches the age of adulthood.

Keep Reading Show less
Wikimedia Commons

Copper earrings

Silver and gold have always been preferred when it comes to wearing jewellery. Right from the times of monarchy in India, wealth and riches have been associated with wearing gold and silver for the various properties they have. Copper is a metal that has always been worn by the poor. It is not a metal that carries a significant association with health or wealth, but wearing at least one article of copper is extremely beneficial for health.

Copper is a reddish-brown metal that cannot be worn on its own. It has to be worn in the form of an alloy to prevent a reaction. Copper oxidizes in air and forms a green layer on it when exposed, much like the Statue of Liberty. Usually, bangles, chains, or rings of copper always have brass and traces of silver in them which helps with stabilizing its reactivity.

Keep Reading Show less
Photo by Brian Kostiuk on Unsplash

Traditional players are very strong in the consumer laptop market.

By Md Waquar Haider

When popular smartphone brands like Xiaomi and realme entered the laptop market in India last year, they were expected to shake the existing giants, specifically under the Rs 50,000 category. However, chip shortage and supply crunch have somewhat dented their plans to make a significant mark to date. According to industry experts, the issue with smartphone makers entering the laptop category is two-fold. The first one is a massive supply crunch in the laptop component market and only big brands are able to get volume and supplies.

The other factor is that the traditional players are very strong in the consumer laptop market. Top 3 players control more than 70 per cent of the market and strong portfolio, distribution, and channel reach as well as brand marketing has helped them massively. "New brands can surely make a dent in the consumer laptop market but are challenged by supply issues right now. Watch out for them in 2022 as and when supply situation eases up," Navkendar Singh, Research Director, Client Devices & IPDS, IDC India told IANS.

Dominated by HP Inc, Lenovo and Dell, the traditional PC market (inclusive of desktops, notebooks, and workstations) in India continued to be robust as the shipments grew by 50.5 per cent year-over-year (YoY) in the second quarter (Q2), according to IDC. Notebook PCs continue to hold more than three-fourth share in the overall category and grew 49.9 per cent YoY in 2Q21, reporting a fourth consecutive quarter with over 2 million units. Desktops also indicated a recovery as shipments grew 52.3 per cent YoY after recording the lowest shipments of the decade in 2Q20.

According to Prabhu Ram, Head, Industry Intelligence Group, CMR, driven by the pandemic and the associated accelerated pivot to remote work, learn and unwind culture, PCs have been witnessing heightened demand. "Despite the current supply chain constraints, PCs are here to stay in the new never normal. In the run-up to the festive season, established PC market leaders will continue to leverage their brand salience and gain market share," Ram told IANS.

a computer chip close up According to industry experts, the issue with smartphone makers entering the laptop category is two-fold. | Photo by Manuel on Unsplash

Keep reading... Show less