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Coca-Cola, Food Safety and Standards Authority of India (FSSAI) to train 50,000 Vendors in serving Safe and Hygienic Street Food

The move was also touted as a step in the direction of the central government’s flagship Skill India programme

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Street Food in India, Wikimedia
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New Delhi, March 27, 2017: The Food Safety and Standards Authority of India (FSSAI) and Coca-Cola joined hands on Monday to train over 50,000 small-time street food vendors in hygiene and health-related aspects of food selling, starting from April.

The Coca-Cola India (CCI) and the FSSAI will, under the latter’s “Safe and Nutritious Food – A Shared Responsibility” theme, will provide training to the street food vendors, starting with Ludhiana in Punjab before moving on to other states.

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The move was also touted as a step in the direction of the central government’s flagship Skill India programme.

Speaking on the occasion, Venkatesh Kini, President, Coca-Cola India and South West Asia, said: “Coca-Cola India is enthusiastic about partnering with FSSAI to make a significant contribution to improving the lives of the vendors and also enhancing the eating out experience for consumers. Coca-Cola India has already taken several steps towards skill enhancement, both in social as well as sporting arenas under Skill India.”

This is not the first time that the American soft drink-maker would be launching such a training drive. “Parivartan”, its flagship initiative, is in its 10th year and was launched well before the company came up with any Corporate Social Responsibility (CSR) scheme.

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“Coca-Cola India has been training ‘kirana’ (provisions) retailers for the past ten years under their flagship retailer training initiative – Parivartan. This collaboration with FSSAI provides an opportunity and broadens the horizons of Coca-Cola’s Parivartan initiative,” Kini said.

The training would be completely bona fide and there would be no compulsion to stock or sell their products, he added.

The FSSAI, which has also been training street vendors for years, has run such initiatives in Delhi and other states with help of the National Association of Street Vendors of India. During its previous campaigns, it was able to train 20,000 such vendors.

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“The idea this time is to touch the lives of every Indian, wherever he may be living, and help him get the cleanest possible food,” FSSAI CEO Pawan Aggarwal said at the event.

The training will include screening of audio-visual material and acquainting vendors on managing inventory, stock, and how to keep the water from getting contaminated further, keeping in view the role of infected water as the cause of most diseases. (IANS)

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Coca-Cola plans to break into Indian ‘fruit circular economy’

According to Krishnakumar, Coca-Cola India with its focus on the 'fruit circular economy' will enable the growth in demand for fruits which in turn would improve the farm practices and increase the farmer income

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The company is also planning to launch vegetable-based beverage like carrot juice.
The company is also planning to launch vegetable-based beverage like carrot juice. Wikimedia Commons
  • Coca-Cola is also planning to launch vegetable-based beverage like carrot juice
  • The company plans to launch fruit juices based on the regional preferences
  • The company’s focus on fruit beverages is in line with its philosophy of ‘beverage for life’

Expanding its fruit-based beverage offerings, frozen fruit dessert, getting into dairy based value-added products and also exporting those products developed in India, are some of the plans of Coca-Cola India Pvt Ltd, said a top company official.

He said the company’s focus will be on ‘fruit circular economy’– enabling farmers to increase their yield, source pulp and launch fruit-based products.

The company is also planning to launch vegetable-based beverage like carrot juice.

“We are in the process of developing different fruit beverages including based on regional fruits and would soon be launching them.

“Similarly we will also expand our portfolio of fruit flavoured sparkling drinks like Fanta.

Also Read: Tune into a healthy lifestyle with these natural sweeteners

“After successful piloting of our frozen fruit dessert in Bengaluru, we will launch the product in major cities this April,” T. Krishnamukar, President, Coca-Cola India and Southwest Asia told select media here late on Thursday.

He said the company plans to launch fruit juices based on the regional preferences. For instance, the company would launch mango juices based on mango varieties that are available and popular in a particular region so that there is also a local connect.

Presently the Coca-Cola group is a $21 billion brand.
Presently the Coca-Cola group is a $21 billion brand. Wikimedia Common

“We are also working on a product based on gooseberries,” he added.

According to him, the company has tied up with Jain Irrigation that operates fruit pulping plants in different regions.

“We have tied up with Jain Irrigation for sourcing and pulping mango fruit. Similarly, we have a tie-up with that company for oranges in Maharashtra.

“We expect Jain Irrigation may start setting up an orange pulping plant and the first commercial orange pulp may be available sometime in 2020,” Krishnakumar added.

Also Read: Prepare these Amazing Cocktails for a tipsy Winter

He said the company’s focus on fruit beverages is in line with its philosophy of ‘beverage for life’ meaning to have a product for people in different age groups.

“The philosophy now is to make the company bigger than the Coca-Cola brand.

Presently the Coca-Cola group is a $21 billion brand,” he said.

According to Krishnakumar, Coca-Cola India with its focus on the ‘fruit circular economy’ will enable the growth in demand for fruits which in turn would improve the farm practices and increase the farmer income.

the company would launch mango juices based on mango varieties that are available and popular in a particular region so that there is also a local connect.
the company would launch mango juices based on mango varieties that are available and popular in a particular region so that there is also a local connect. Wikimedia Commons

“We felt we should be more relevant to the local community. Tastes, views vary based on regions. So we have to move globally to local and local to global,” he said.

The company will launch the local fruit beverages-including the mango beverage- under the Minute Maid brand.

“The fruit pulp content will be between 10 percent to 25 percent in such drinks,” Krishnakumar added.

He said the research and development (R&D) work for new products is being done in India and also in Shanghai in China.

Speaking of exports, he said the company has started exporting Indian brands like the carbonated drink ThumsUp and masala soda RimZim to Bangladesh and later to Sri Lanka, Bhutan and other markets.

Also Read: Five Benefits of Honey and Lemon Drink that Can’t be Ignored

“We want to build on Indian brand as a billion dollar beverage brand. We are not shipping the end product but the formula, brand and related matters,” he said.

Speaking of the sugar content in the company’s beverages, Krishnakumar said work in on to reduce the sugar content in its drinks and in five years time the beverages sold by the company will have far less sugar content than what it currently has.

On the foray into the dairy products segment, Krishnakumar said during the second half of the current year the company would launch the value-added dairy product. (IANS)