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Coca-Cola, Food Safety and Standards Authority of India (FSSAI) to train 50,000 Vendors in serving Safe and Hygienic Street Food

The move was also touted as a step in the direction of the central government’s flagship Skill India programme

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Street Food in India, Wikimedia

New Delhi, March 27, 2017: The Food Safety and Standards Authority of India (FSSAI) and Coca-Cola joined hands on Monday to train over 50,000 small-time street food vendors in hygiene and health-related aspects of food selling, starting from April.

The Coca-Cola India (CCI) and the FSSAI will, under the latter’s “Safe and Nutritious Food – A Shared Responsibility” theme, will provide training to the street food vendors, starting with Ludhiana in Punjab before moving on to other states.

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The move was also touted as a step in the direction of the central government’s flagship Skill India programme.

Speaking on the occasion, Venkatesh Kini, President, Coca-Cola India and South West Asia, said: “Coca-Cola India is enthusiastic about partnering with FSSAI to make a significant contribution to improving the lives of the vendors and also enhancing the eating out experience for consumers. Coca-Cola India has already taken several steps towards skill enhancement, both in social as well as sporting arenas under Skill India.”

This is not the first time that the American soft drink-maker would be launching such a training drive. “Parivartan”, its flagship initiative, is in its 10th year and was launched well before the company came up with any Corporate Social Responsibility (CSR) scheme.

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“Coca-Cola India has been training ‘kirana’ (provisions) retailers for the past ten years under their flagship retailer training initiative – Parivartan. This collaboration with FSSAI provides an opportunity and broadens the horizons of Coca-Cola’s Parivartan initiative,” Kini said.

The training would be completely bona fide and there would be no compulsion to stock or sell their products, he added.

The FSSAI, which has also been training street vendors for years, has run such initiatives in Delhi and other states with help of the National Association of Street Vendors of India. During its previous campaigns, it was able to train 20,000 such vendors.

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“The idea this time is to touch the lives of every Indian, wherever he may be living, and help him get the cleanest possible food,” FSSAI CEO Pawan Aggarwal said at the event.

The training will include screening of audio-visual material and acquainting vendors on managing inventory, stock, and how to keep the water from getting contaminated further, keeping in view the role of infected water as the cause of most diseases. (IANS)

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Coca-Cola on Track to Complete its $1.7 bn Investment in ‘Fruit Circular Economy’

Globally, Coca-Cola offers over 500 brands in more than 200 countries and territories

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Coca Cola is known to spend a huge amount of money on its advertisement campaigns. Wikimedia Common
Coca Cola is known to spend a huge amount of money on its advertisement campaigns. Wikimedia Commons

Global FMCG major Coca-Cola is on track to complete all its investment commitments in India, including the $1.7 billion funding to create a “Fruit Circular Economy” meant to aide the Indian agri-ecosystem, a senior company executive told IANS.

The planned investment of $5 billion announced by the company in 2012 is expected to be completed by 2020 for retail infrastructure creation, bottling plants and introduction of new products, amongst others.

Since its re-entry into India in 1993 till 2011, Coca-Cola invested $2 billion in the country. “We are on track with our investment commitments of $5 billion by 2020. That’s on track,” a senior executive with the beverages major’s India arm told IANS.

Additionally, the company has committed an investment of $1.7 billion or more than Rs 11,000 crore towards creating a “Fruit Circular Economy” aiding the Indian agri-ecosystem for the next five years till 2023.

“This investments will help catalyse the entire fruit value chain helping take them from the grove to the glass,” the executive said.

Apart from its planned investments, Coca-Cola India has initiated the next stage of its transformation into a “growth-oriented, consumer-centred, Total Beverage Company”.

“As part of this journey, we continue to expand our beverages portfolio to provide more choices to our customers across our Indian and global portfolio,” the executive said.

The company recently set up a new business venture division to incubate and scale-up new businesses.

coca cola
“The decision by more than 30 companies to publicly disclose their annual plastic packaging volumes in the report is an important step towards greater transparency,” it said. Pixabay

“This new division is focused on broadening our beverages range so that our portfolio appeals and is available to wider parts of society,” the executive said.

“One part of the strategy here is to look across Coca-Cola’s global portfolio and bring brands to India that we think will resonate with the consumers here, thus offering them more choice,” the executive added.

Consequently, the beverage major in India entered into new segments, like the niche but potentially high-volume non-alcoholic malt drinks market with its global brand, Barbican.

Other notable additions to its portfolio this year have been Rani Float and Powerade, both of which were brought to India from the company’s global portfolio.

“Our 2020 plans include making both Rani Float and Powerade more widely available pan India,” the executive said.

Besides, the company’s India unit is also incubating its own brands, one of them being Aquarius Gluco-charge, which was launched about a year-ago across some parts of the country.

Also Read: Delhi’s Air Quality Still Continues to be ‘Very Poor’

“Other incubations include experimenting in beverages that are more unique to India. Our aim is to be the preferred choice of beverage, no matter what your beverage preference is,” the executive added.

Globally, Coca-Cola offers over 500 brands in more than 200 countries and territories.

In India, the company offers beverage brands like Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero, VIO Flavoured Milk, Kinley and BURN energy drinks, amongst others. (IANS)