It’s not only the distinctive and delectable taste of Coca-Cola that rules the hearts of zillions of people worldwide, but it’s also the curvaceous glass bottle of the beverage that offers it a striking identity around the globe.
The Coca-Cola bottle can be coined as one of the artistic creations of the 20th century. In 1915, the Coca-Cola Company issued a creative challenge to a handful of U.S. glass companies to develop a “bottle so distinct that one would recognize it by feeling in the dark or lying broken on the ground.”
The company finally selected the design made by Alexander Samuelsson, the chief designer of the Root Glass Company. After its launch, it created a mind-blowing inspiration and enthusiasm among various people, from erudite to ignorant.
The company will be celebrating 100 years of the iconic glass bottle this year. It will celebrate the centenary by launching different campaigns that include new ads featuring iconic celebrities like Marilyn Monroe, Elvis Presley and Ray Charles. The advertisements will also show the stars being “kissed by” the Coca-Cola bottle, an experience shared across generations for the last 100 years.
“The Coca-Cola Contour Glass Bottle is a design classic, which has stood the test of time and fashion changes,” said Bobby Brittain, Marketing Strategy and Activation Director, Coca-Cola, Great Britain.
“We wanted to create a campaign that celebrates the rich history and heritage of Coca-Cola bottle throughout the past 100 years, and show how it continues to endure as a pop culture icon,” he added.
To make the anniversary memorable, the company will organize a competition named as ‘#Mashupcoke.’ The idea is to make Coca-Cola bottle with three colors: red, black and white with the theme ‘recreate and imagine vintage Coca-Cola bottle’.
“We wanted to celebrate our past, while simultaneously writing our future, through design,” explains James Sommerville, Coke’s Vice President, Global Design.
“The resulting posters are as unique and varied as their creators – each an expression of individuality linked together by the Coca-Cola bottle,” he added.
Many of these pieces will be featured in a global campaign commemorating the 100th anniversary of the Coke bottle. Selected artwork will include ‘The Coca-Cola Bottle: An American Icon at 100 and The Coca-Cola Bottle Art Tour: Inspiring Pop Culture for 100 Years.’ The pieces will also be featured on Facebook, Twitter, Pinterest and Instagram.
The pandemic has proven to be a trying time for the art and crafts communities across India. The lockdown has brought every performance, festival and corporate occasion to a standstill, which has had an especially devastating effect on folk musicians, dancers, visual artists and sculptors, weavers, puppeteers, technical engineers, and designers, all those who rely on regular incomes from these festivals, weddings, shows, exhibits at craft fairs, and public gatherings.
#ArtMatters, an initiative by the Teamwork Fine Arts Society, is working towards creating awareness about this new reality faced by various artistes across India and developing support channels for them. Since its inception, over 100 industry leaders, artists and art enthusiasts have participated in the #ArtMatters campaign, extending their support towards the cause through donations, video appeals and testimonials. In one of its recently held virtual meets the aim was to highlight the difficulties artistes are facing and how the larger fraternity can join hands to advocate effective change.
The panel featured Laila Tyabji, Chairperson and Founder of Dastkar, Dadi Pudumjee, Founder of The Ishara Puppet Theatre Trust; Sanjoy K. Roy, Managing Director of Teamwork Arts, renowned Kathak dancer and choreographer Aditi Mangaldas and Jehan Manekshaw, Founder of Theatre Professionals and Head of School at the Drama School, Mumbai. Padma Shri Laila Tyabji, who has been working to create a sustainable sustenance model for craftspeople across India said “Art matters, and so do the artists and craftspeople who make it. All of us need to stick together and bring forth their issues to light.”
Sharing his thoughts on the initiative, Sanjoy K. Roy, Managing Director at Teamwork Arts said, “ArtMatters began as an advocacy campaign to highlight the contribution of artists and artisans to our syncretic culture, tradition and daily life. Since then the campaign has grown to support artists and artisans who have been impacted across the country.”
More than a hundred million individuals across the country earn their primary or secondary income from the art they practice, perfect, and perform. From the Manganiyars of Jaisalmer, to the Bauls of Bengal, the puppeteers and magicians of the Kathputli Colony in Delhi, to the weavers of Benaras, and a number of dancers, theatre practitioners, musicians, painters, and photographers, these artistes and numerous art forms are celebrated in the proud declaration of India’s cultural diversity.
“We artistes have been far too long used as cultural diplomacy all over the world. It is about time that the powers that be look into the millions of artists who in these times need a helping hand. Civil society is doing all it can, but where are the ministries (government), the academies and others who we have performed for?” asked Dadi Pudumjee, one of India’s foremost puppeteers and President of UNIMA International stated.
Covering the various verticals that the performing and visual arts landscape provides, #ArtMatters has been working towards mobilising industry leaders, art connoisseurs and art lovers in order to build a single umbrella of communication that underlines the difficulties faced by the community while raising sufficient resources for the affected artistes.
An educator in the field of theatre, Mumbai-based Jehan Manekshaw shared, “As leaders in our space it is upto us to take all the relationships and networks we have formed over the years and point their eyes into the direction of these artists, at least until the government is in the position to take over. Also what I feel as a mentor is to keep teaching and to keep exploring new ways to reach out to potential students. The biggest challenge is to see how we can translate a form that is all about the physical space and be able to educate via technology.”
#ArtMatters is currently working with multiple artists, artiste communities and organisations across the country. Since April, it has collaborated with Rajasthan. Josh Sidhar Vikas Sansthan, which is raising resources for families of folk musicians in a village in Jaisalmer, the Brahmaputra Cultural Foundation, which is helping artistes and their families in Assam, and the Vimor Handloom Foundation, which is working with weavers across the country. Other noteworthy partners include UNESCO, FICCI and ICCR (Indian Council for Cultural Relations).
Design studio Raw Mango and celebrated Kathak exponent Aditi Mangaldas rooted for raising funds for the artistes who have been left without any source of income during the pandemic. With the objective of spreading awareness about the difficulties being faced by the artiste community, they have collaborated on a series of short films by Mangaldas, performed by the members of the Aditi Mangaldas Dance Company – The Drishtikon Dance Foundation, that brings together the original work eWITHIN’ and their current creative impulse, from within the confines of their homes. During the press meet, Aditi, lamented on the current state of affairs and shared her motivation behind creating these films.
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“Belonging to a small community of artists in India who are privileged, I felt compelled to offer an artistic experience rather than just make an appeal. Do consider this as an offering to bring you something to cherish and cheer on our community. We hope that you will open your hearts and donate for the wonderful artists who are struggling to survive in these unprecedented times,” the dancer commented.
As a part of the larger campaign, Teamwork Fine Arts Society is also organising a fundraising concert that will seek to drive donations for our unsung folk heroes. The concert will be a cinematic voyage-from Kashmir to Kanyakumari, from the sandy deserts of Rajasthan to the hilly terrain of Assam- that will take viewers across different regions, uncovering the cultural landscape through dance, music, art and craft, with some brilliant folk artistes, weavers and craftspeople alongside some of the most successful names from the Indian art community. The concert will give a glimpse of our country’s rich and vibrant traditions through beautiful performances and compelling interviews with the artistes. (IANS)
As communities around the world slowly begin to open their doors, the idea of future travel is beginning to inspire everyone who has been home sheltering according to Travel News.
From cozy mountain cabins to beat the summer, poolside respites to cool off the heat wave, it’s the outdoors which is calling out to everyone. People have spentmonths cocooned at home, and despite the fear, they want to get out and travel, to live again. As travel planning starts to rebound, Indians are eager to get out onto the road and drive down to their favourite spot for a short staycation.
Short “drivable” destinations are what people are looking at, as air travel remain uncertain, people want to get to a place within short travel time of their homes. The beaches of Goa, the mountains in Himachal, the cool air of Mahabaleshwar are just some of the domestic holiday destinations that are trending.
Airbnb’s internal data reveals early signs of future trip planning through search and wish lists created by guests ready to reconnect with each other and the world. Travel might be restricted for now, but that isn’t stopping guests from dreaming of one-of-a-kind experiences in far flung destinations. Week-over-week, guests are increasingly turning to wish lists to save listings they hope to travel to one day.
Luxury Penthouses and villas in Goa: India’s tourist hot spot, Goa, is now just a flight away. Travelers can book dreamy villas placed in the heart of Goa, that are perfect to satisfy your travel cravings. With breathtaking views, your own plunge pool and one or two friends or family is all you need.
The pollution levels are at an all-time low and the view of the Himalayan Mountain tops are what most travelers are dreaming about. A road trip into the hills with cooler temperatures and the panoramic views of the snowy peaks from your personal sauna, are sure to tick some boxes of your travel bucket list. There are many cottages one can rent with amenities which will make you feel it’s your home away from home.
The Indian capital is home to lavish apartments that could turn your weekend around. From luxury terrace apartments to which farmhouses, its the perfect abode to take a short weekend staycation with your partner.
An artist studio in Jaipur surrounded by heritage buildings, palaces and forts will transport you to a bygone era.
Villas are also the top 10 most wish listed space types globally and they stand second in the wish list inclusions at more than 20 percent growth week-over-week4. When it comes to special occasions beach fronts were the top pick before lockdown. Top keywords from wish lists created in the last 60 days indicate guests are looking to Airbnb to commemorate special occasions that may have been cancelled and are also looking to enjoy the sun in the warmer months ahead.
Online Experiences have swiftly evolved to be one of guests’ favorite ways to be transported to new destinations while at home, with 20,000 seats booked in the first two weeks since its launch in April.
According to a recently commissioned Airbnb online survey, 63 percent guests booked Online Experiences to be entertained, 60 percent to learn something new, and 67 percent chose to book to experience other cultures and lifestyles. Food and Drink is the most popular category, accounting for nearly 40 percent of seats booked, but guests are being drawn to a number of distinctive activities. (IANS)
Actress Madhuri Dixit Nene is going to give an opportunity to people to relieve stress through her online dance festival.
The two-day online festival will kickstart on April 29 on World Dance Day.
“With the ongoing global lockdown, we wanted to provide our users with an opportunity to relieve stress while learning something new within the sanctity of their own homes,” said Madhuri.
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The festival is organised by her dance academy, Dance With Madhuri, and it includes masterclasses by ace choreographers Farah Khan and Saroj Khan, a performance by Madhuri and kathak legend Birju Maharaj, and more.
“After successfully enabling our users to learn for free from our platform since April 1, we have created an online experience for our dance community with the DWM Dance Festival. It will be 2 days of fun and learning from the best dancers, choreographers and industry experts,” she promised.