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Coca-Cola marks 100 years of quintessential glass bottle

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By NewsGram Staff Writer

It’s not only the distinctive and delectable taste of Coca-Cola that rules the hearts of zillions of people worldwide, but it’s also the curvaceous glass bottle of the beverage that offers it a striking identity around the globe.

The Coca-Cola bottle can be coined as one of the artistic creations of the 20th century. In 1915, the Coca-Cola Company issued a creative challenge to a handful of U.S. glass companies to develop a “bottle so distinct that one would recognize it by feeling in the dark or lying broken on the ground.”

The company finally selected the design made by Alexander Samuelsson, the chief designer of the Root Glass Company. After its launch, it created a mind-blowing inspiration and enthusiasm among various people, from erudite to ignorant.

The company will be celebrating 100 years of the iconic glass bottle this year. It will celebrate the centenary by launching different campaigns that include new ads featuring iconic celebrities like Marilyn Monroe, Elvis Presley and Ray Charles. The advertisements will also show the stars being “kissed by” the Coca-Cola bottle, an experience shared across generations for the last 100 years.

“The Coca-Cola Contour Glass Bottle is a design classic, which has stood the test of time and fashion changes,” said Bobby Brittain, Marketing Strategy and Activation Director, Coca-Cola, Great Britain.

“We wanted to create a campaign that celebrates the rich history and heritage of Coca-Cola bottle throughout the past 100 years, and show how it continues to endure as a pop culture icon,” he added.

To make the anniversary memorable, the company will organize a competition named as ‘#Mashupcoke.’ The idea is to make Coca-Cola bottle with three colors: red, black and white with the theme ‘recreate and imagine vintage Coca-Cola bottle’.

“We wanted to celebrate our past, while simultaneously writing our future, through design,” explains James Sommerville, Coke’s Vice President, Global Design.

“The resulting posters are as unique and varied as their creators – each an expression of individuality linked together by the Coca-Cola bottle,” he added.

Many of these pieces will be featured in a global campaign commemorating the 100th anniversary of the Coke bottle. Selected artwork will include ‘The Coca-Cola Bottle: An American Icon at 100 and The Coca-Cola Bottle Art Tour: Inspiring Pop Culture for 100 Years.’ The pieces will also be featured on Facebook, Twitter, Pinterest and Instagram.

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Gurgaon Literature Festival Celebrates its Second Edition at Cyber Hub

The event was conducted with great pomp and show as it witnessed the coming in of enthusiastic crowd who had a great inclination for art and literature

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Literature
The event was conducted with great pomp and show as it witnessed the coming in of enthusiastic crowd who had a great inclination for art and Literature.

Gurgaon Literature Festival, the flagship literary event on art and culture rolled out its second edition from 16th to 17th November 2019 at Amphi Theatre & Aditya Birla Arena in DLF Cyber Hub. In its second edition, this renowned literary conclave brought together hundreds of giants from all around India. Mental health, depression, addiction in art and literature were the recurring topics and overall theme of the event to create awareness about mental health problems. The chief guest of the event was Mohammad Kaif and DGP Haryana Manoj Yadav.

The series of events encompassed book launch which was followed by expert panel discussion leading to the award ceremony. The book launch event was carried forward by Manoj Yadav, Haryana DGP at 1 pm. Among other books, Daggers of Treason by Niraj Shrivastav secured the esteemed opportunity to be launched at the Gurgaon Literature Festival. Prior to the event, the DGP threw light on the thin line connecting the working environment of police and mental health associated with it.

Literature
Gurgaon Literature Festival, the flagship literary event on art and culture rolled out its second edition from 16th to 17th November 2019 at Amphi Theatre & Aditya Birla Arena in DLF Cyber Hub.

Followed by an expert panel discussion that took place at 5 pm and The Session on Is mythology actually history? Arjun Raj Gaind, Niraj Srivastav, Antar and Sutapa Basu were among the speakers. Both of the days the GLF witnessed crowd from all across the NCR and other parts of the nation.

Literature
The event was conducted with great pomp and show as it witnessed the coming in of enthusiastic crowd who had a great inclination for art and Literature, Awards were also Distributed.

After the panel discussion, an award ceremony was conducted at 6 pm dissipating a token of appreciation to all the deserving candidates where Niraj Srivastav won the Best Historical Fiction award for his book Daggers of Treason. Daggers of Treason is a historical fiction novel, based on the life and reign of emperor Khurram Shahjahan. One of the four-book series titled ‘The Curse of the Mughal Series.’

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The event was conducted with great pomp and show as it witnessed the coming in of enthusiastic crowd who had a great inclination for art and literature. People who attended the event were greatly inspired by the plethora of perspective and consciousness a cultural event like this could instill in oneself.