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Coca-Cola marks 100 years of quintessential glass bottle

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By NewsGram Staff Writer

It’s not only the distinctive and delectable taste of Coca-Cola that rules the hearts of zillions of people worldwide, but it’s also the curvaceous glass bottle of the beverage that offers it a striking identity around the globe.

The Coca-Cola bottle can be coined as one of the artistic creations of the 20th century. In 1915, the Coca-Cola Company issued a creative challenge to a handful of U.S. glass companies to develop a “bottle so distinct that one would recognize it by feeling in the dark or lying broken on the ground.”

The company finally selected the design made by Alexander Samuelsson, the chief designer of the Root Glass Company. After its launch, it created a mind-blowing inspiration and enthusiasm among various people, from erudite to ignorant.

The company will be celebrating 100 years of the iconic glass bottle this year. It will celebrate the centenary by launching different campaigns that include new ads featuring iconic celebrities like Marilyn Monroe, Elvis Presley and Ray Charles. The advertisements will also show the stars being “kissed by” the Coca-Cola bottle, an experience shared across generations for the last 100 years.

“The Coca-Cola Contour Glass Bottle is a design classic, which has stood the test of time and fashion changes,” said Bobby Brittain, Marketing Strategy and Activation Director, Coca-Cola, Great Britain.

“We wanted to create a campaign that celebrates the rich history and heritage of Coca-Cola bottle throughout the past 100 years, and show how it continues to endure as a pop culture icon,” he added.

To make the anniversary memorable, the company will organize a competition named as ‘#Mashupcoke.’ The idea is to make Coca-Cola bottle with three colors: red, black and white with the theme ‘recreate and imagine vintage Coca-Cola bottle’.

“We wanted to celebrate our past, while simultaneously writing our future, through design,” explains James Sommerville, Coke’s Vice President, Global Design.

“The resulting posters are as unique and varied as their creators – each an expression of individuality linked together by the Coca-Cola bottle,” he added.

Many of these pieces will be featured in a global campaign commemorating the 100th anniversary of the Coke bottle. Selected artwork will include ‘The Coca-Cola Bottle: An American Icon at 100 and The Coca-Cola Bottle Art Tour: Inspiring Pop Culture for 100 Years.’ The pieces will also be featured on Facebook, Twitter, Pinterest and Instagram.

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Rajdhani Express To Display Odisha’s Art, Culture And Heritage

Odisha's art, culture and heritage will be on display on the exteriors of New Delhi-Bhubaneswar Rajdhani Express

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Odisha, art, culture, heritage, Rajdhani Express
NALCO will sponsor high-quality designs on vinyl wrapping sheets to drape the Rajdhani trains. Wikimedia Commons

Odisha’s art, culture and heritage will be on display on the exteriors of New Delhi-Bhubaneswar Rajdhani Express.

East Coast Railway (ECoR) and National Aluminium Limited Company (NALCO) on Monday signed an agreement in this regard.

NALCO will sponsor high-quality designs on vinyl wrapping sheets to drape the Rajdhani trains. The ECoR has three sets of train rakes of Rajdhani Express.

The designs have been made such that each coach will have a distinct display. The designs will adorn the exteriors of the train, said an ECoR official.

The designs will promote three themes – dance forms, archaeological monuments and flora and fauna of the state.

“This will go a long way in promoting tourism potential of Odisha and promote traditional Odishan art,” said Ajoy Behera, ECoR principal chief commercial manager.

Odisha, art, culture, heritage, Rajdhani Express
The designs will promote three themes – dance forms, archaeological monuments and flora and fauna of the state. Wikimedia Commons

These designs will be placed between the glass windows of the coach on exterior side. There will be two more strips, one at the top and the other at the bottom, reflecting various designs in traditional Pattachitra form.

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Nalco’s designs and logos will also feature on the coaches. Reputed designers and agencies have been engaged in the exercise. (IANS)