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Coca-Cola marks 100 years of quintessential glass bottle

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By NewsGram Staff Writer

It’s not only the distinctive and delectable taste of Coca-Cola that rules the hearts of zillions of people worldwide, but it’s also the curvaceous glass bottle of the beverage that offers it a striking identity around the globe.

The Coca-Cola bottle can be coined as one of the artistic creations of the 20th century. In 1915, the Coca-Cola Company issued a creative challenge to a handful of U.S. glass companies to develop a “bottle so distinct that one would recognize it by feeling in the dark or lying broken on the ground.”

The company finally selected the design made by Alexander Samuelsson, the chief designer of the Root Glass Company. After its launch, it created a mind-blowing inspiration and enthusiasm among various people, from erudite to ignorant.

The company will be celebrating 100 years of the iconic glass bottle this year. It will celebrate the centenary by launching different campaigns that include new ads featuring iconic celebrities like Marilyn Monroe, Elvis Presley and Ray Charles. The advertisements will also show the stars being “kissed by” the Coca-Cola bottle, an experience shared across generations for the last 100 years.

“The Coca-Cola Contour Glass Bottle is a design classic, which has stood the test of time and fashion changes,” said Bobby Brittain, Marketing Strategy and Activation Director, Coca-Cola, Great Britain.

“We wanted to create a campaign that celebrates the rich history and heritage of Coca-Cola bottle throughout the past 100 years, and show how it continues to endure as a pop culture icon,” he added.

To make the anniversary memorable, the company will organize a competition named as ‘#Mashupcoke.’ The idea is to make Coca-Cola bottle with three colors: red, black and white with the theme ‘recreate and imagine vintage Coca-Cola bottle’.

“We wanted to celebrate our past, while simultaneously writing our future, through design,” explains James Sommerville, Coke’s Vice President, Global Design.

“The resulting posters are as unique and varied as their creators – each an expression of individuality linked together by the Coca-Cola bottle,” he added.

Many of these pieces will be featured in a global campaign commemorating the 100th anniversary of the Coke bottle. Selected artwork will include ‘The Coca-Cola Bottle: An American Icon at 100 and The Coca-Cola Bottle Art Tour: Inspiring Pop Culture for 100 Years.’ The pieces will also be featured on Facebook, Twitter, Pinterest and Instagram.

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Offbeat Blend of Food and Ambiance: Know About These Weirdest Restaurants Here!

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Restaurants
Restaurants in the world. Pixabay

Sep 05, 2017: Restaurants these days are breaking away with archaic customs. We all love to eat offbeat treats in wondrous ambiances. Call it an anniversary, birthday party, promotion party, or engagement – everyone loves to go to strange restaurants where there is a combination of fantastic food and ambiance.

You might have visited myriads of restaurants but under mentioned are the exquisite places you would never want to miss out. These weirdest restaurants around the globe are known for their unique atmosphere which will impel you to feel as if you are in another century.

1-  Dinner In The Sky 

Dinner in the Sky 2012 Vilnius, Lithuania. Wikimedia

Dinner in the Sky is a Belgian based quirky restaurant which uses a crane to raise its coffee shops, table and staff 150 feet into the air. Forbes magazine named it one of the world’s ten most bizarre restaurants. It has portable administrations accessible in 15 countries and has operations in different urban communities including Paris and Las Vegas.

2 – Modern Toilet:

Two persons eating at bathroom themed Modern Toliet in Taipei, Taiwan. Wikimedia

Modern Toilet Restaurant is a one of a kind bathroom themed eatery chain, situated in Taiwan, with a few branches all through Asia. Everything you see here in the three-story eatery is all based on the bathroom items. The seats are non-working toilets; beverages are served in miniature urinals and dishes on plastic toilet bowls.

4 – Ithaa Undersea Restaurant 

Inside Ithaa restaurant. Wikimedia

This 15 feet below the sea level restaurant, Ithaa, means mother of pearl in Dhivehi is located at Conrad Maldives Rangali Island in Alif Dhaal Atoll in the Republic of Maldives. It has space for 14 members who can enjoy gratifying food while savoring the great maritime.

4– O.NOIR 

O.NOIR Restaurant –Toronto, Canada. Facebook

O.NOIR is Canada’s “Dine in the Dark” restaurant that has conveyed an exceptional culinary experience to visitors from close and far. O.NOIR Toronto welcomes visitors to encounter beverages, food, and discussion – without the use of sight.  This restaurant prohibits cell phones, torches, luminescent watches from taking inside. The food is served in an unlit dining room, and the session continues for two hours.

Also Read: These 4 Lesser Known Resorts in India are Perfect for a Vacation! 

5 – Safe House 

Safe House –Milwaukee, USA. Facebook

This restaurant has spy based theme on CIA definition. Another peculiar thing about the place is that it requires a password to enter.

6 – De Kas

De Kas– Amsterdam, The Netherlands. Facebook

This stunning restaurant with fresh food straight from the garden is served here. Veggies and fruits are picked only at the time of the order.

7 – The Bubble Room 

The Bubble Room – Captiva Island, Florida. Facebook

Constructed in 1979 with splendid pastel hues, this eatery highlights toys of 1930’s and a considerable volume of old motion pictures and scenes. Bubble Scouts (servers) move around in caps and styles.


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