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Coca-Cola marks 100 years of quintessential glass bottle

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By NewsGram Staff Writer

It’s not only the distinctive and delectable taste of Coca-Cola that rules the hearts of zillions of people worldwide, but it’s also the curvaceous glass bottle of the beverage that offers it a striking identity around the globe.

The Coca-Cola bottle can be coined as one of the artistic creations of the 20th century. In 1915, the Coca-Cola Company issued a creative challenge to a handful of U.S. glass companies to develop a “bottle so distinct that one would recognize it by feeling in the dark or lying broken on the ground.”

The company finally selected the design made by Alexander Samuelsson, the chief designer of the Root Glass Company. After its launch, it created a mind-blowing inspiration and enthusiasm among various people, from erudite to ignorant.

The company will be celebrating 100 years of the iconic glass bottle this year. It will celebrate the centenary by launching different campaigns that include new ads featuring iconic celebrities like Marilyn Monroe, Elvis Presley and Ray Charles. The advertisements will also show the stars being “kissed by” the Coca-Cola bottle, an experience shared across generations for the last 100 years.

“The Coca-Cola Contour Glass Bottle is a design classic, which has stood the test of time and fashion changes,” said Bobby Brittain, Marketing Strategy and Activation Director, Coca-Cola, Great Britain.

“We wanted to create a campaign that celebrates the rich history and heritage of Coca-Cola bottle throughout the past 100 years, and show how it continues to endure as a pop culture icon,” he added.

To make the anniversary memorable, the company will organize a competition named as ‘#Mashupcoke.’ The idea is to make Coca-Cola bottle with three colors: red, black and white with the theme ‘recreate and imagine vintage Coca-Cola bottle’.

“We wanted to celebrate our past, while simultaneously writing our future, through design,” explains James Sommerville, Coke’s Vice President, Global Design.

“The resulting posters are as unique and varied as their creators – each an expression of individuality linked together by the Coca-Cola bottle,” he added.

Many of these pieces will be featured in a global campaign commemorating the 100th anniversary of the Coke bottle. Selected artwork will include ‘The Coca-Cola Bottle: An American Icon at 100 and The Coca-Cola Bottle Art Tour: Inspiring Pop Culture for 100 Years.’ The pieces will also be featured on Facebook, Twitter, Pinterest and Instagram.

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Study Shows Autistic Traits Behind Revolution in Ice Age Art

The ability to focus on detail, a common trait among people with autism, allowed realistic art to flourish 30,000 years ago during the ice age, according to researchers. Ice age ancestors have created exceptionally realistic art including the extremely accurate depictions of bears, bison, horses, and lions.

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Mammoth Cave National Park preserves the cave system and a part of the Green River valley and hilly country of south central Kentucky. This is the world's longest cave system, with more than 365 miles explored. Image: Wikimedia Commons

The ability to focus on detail, a common trait among people with autism, allowed realistic art to flourish 30,000 years ago during the ice age, according to researchers.

Ice age ancestors have created exceptionally realistic art including the extremely accurate depictions of bears, bison, horses and lions.

Autistic Child lighting a candle
Autistic Child lighting a candle, pixabay

While many have argued that psychotropic drugs were behind the detailed illustrations, the new study argued instead that individuals with “detail focus” — a trait linked to autism, kicked off an artistic movement that led to the proliferation of realistic cave drawings across Europe.

“Detail focus is what determines whether you can draw realistically; you need it in order to be a talented realistic artist. This trait is found very commonly in people with autism and rarely occurs in people without it,” said lead author Penny Spikins from Britain’s University of York.

“We looked at the evidence from studies attempting to identify a link between artistic talent and drug use and found that drugs can only serve to disinhibit individuals with a pre-existing ability. The idea that people with a high degree of detail focus, many of which may have had autism, set a trend for extreme realism in ice age art is a more convincing explanation,” Spikins added.

The research adds to a growing body of evidence that people with autistic traits played an important role in human evolution.

Art Therapy for Autistic Children
Art Therapy for Autistic Children, pixabay

“Individuals with this trait — both those who would be diagnosed with autism in the modern day and those that wouldn’t — likely played an important part in human evolution and survival as we colonized Europe,” Spikins said.

Also Read: New Study Shows That Binaries From Globular Clusters Can be Detected by LISA

Besides, contributing to early culture, people with the attention to detail would also have had the focus to create complex tools from materials such as bone, rock and wood, the study showed.

“These skills became increasingly important in enabling us to adapt to the harsh environments we encountered in Europe,” Spikins noted. (IANS)