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Connection with Indian diaspora is key issue for Modi government

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New Delhi: The importance of diaspora in Modi’s diplomacy is reflected in the Indian communities related programs since PM Modi had taken the charge of the nation on May 2014. The government launched year-long consultation program on diaspora related subjects. It includes the investment from Indian diaspora members for PM’S flagships projects. This comes just after a month of the tie-up between Ministry of Overseas Affairs and MEA.

The 1st consultation of this series was held on Saturday, including Ministers, senior officials, stakeholders and sovereign people.

The main motto of this plan is to generate various ideas for promoting the schemes like Start Up India, Digital India, cleaning of Ganga, flagship projects and so on along with making people aware of the healthcare, development, and tourism promotion issues.

According to authorities, one consultative meeting will be organized every month to discuss on one such issue related to Indian diaspora. The Saturday meeting was held on the issue of how to carry out the program where money is donated by diaspora timely, sources said.

Modi government uses Non-Resident Indians and Indian diaspora as the key element of foreign policy. They established many Trusts and authorities to focus on diaspora. One such authority is The Indian Development Foundation of Overseas Indians ( IDF-OI ) chaired by Sushma Swaraj, which was established in 2008 to engage NRIs in the development and social projects of India.

IDF-OI  connected with Modi government’s flagship program like Swachh Bharat and Namami Gange in 2015-16 and also make easy for Indian overseas to contribute to these projects. It is also connected with State governments to present projects of State governments.

Nearly after 12 years of diaspora improvement program, the government in January decided to merge Ministry of Overseas Indian Affairs with External Affairs Ministry with the principle of minimum government, maximum governance. The merger program was cleared by Modi and following the suggestion from Sushma Swaraj who was earlier holding MEA and MOIA portfolios.(inputs from agencies)

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Most Positive Buzz In India Created By Google in 2018: Report

YouGov "BrandIndex" also revealed the brands that noted the greatest improvement to consumer perception in 2018. 

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Google, smart compose
The Google name is displayed outside the company's office in London, Britain. VOA

Google created the most positive buzz in India last year, follewed by Facebook-owned WhatsApp and Google-owned YouTube, international research firm YouGov said on Wednesday.

Google had a Buzz score of 57.2 points, WhatsApp 55.7 and YouTube 52.9 points in the “2018 YouGov BrandIndex Buzz Rankings” in India.

“In the age of digital natives, it is no surprise that the top 10 list has a dominance of technology brands. Noticeably, financial brands have recorded good improvement to their buzz score in the past year,” YouGov India General Manager Deepa Bhatia said in a statement.

Google
The Google logo is seen at a start-up campus in Paris, France, Feb. 15, 2018. VOA

YouGov “BrandIndex” measures the public’s perception of brands on a daily basis across a range of metrics.

The rankings are compiled using Buzz scores from the entire year’s worth of data. Buzz scores measure whether people have heard anything positive or negative about a brand during the previous two weeks.

“According to the rankings, we see a surge in the popularity of digital brands and social networks. While the top 3 is dominated by technology giants, social networks like Facebook and Instagram park themselves at nine and 10, respectively,” said the report.

MakeMyTrip was at fourth place, followed by Amazon at fifth spot.

Google, Berlin
Google CEO Sundar Pichai and Philipp Justus, Google Vice President for Central Europe and German-speaking Countries, chat behind a Google logo during the opening of a new Google office in Berlin, Germany, Jan. 22, 2019. VOA

Cab hailing services like Ola and Uber managed to stay in the limelight for a large part of the year and grabbed seventh and eighth position, respectively.

Also Read: YouTube Bans Dangerous, Harmful Pranks From its Platform

Food-delivery platform Swiggy landed at the sixth spot in the top 10 list.

YouGov “BrandIndex” also revealed the brands that noted the greatest improvement to consumer perception in 2018.

In India, Zomato is the “most improved” brand of the past year, followed by Instagram and Kotak Mahindra Bank. (IANS)