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Delhi Chief Arvind Kejriwal and Paytm CEO go in Twitter War over PM Modi’s appearance in Paytm Advertisement

Paytm has become quite popular and people are downloading the mobile app for easy transactions

Delhi CM Arvind Kejriwal, VOA

New Delhi, November 11, 2016: The advertisement that surfaced online with Vijay Shekhar Sharma, Paytm’s Founder and CEO congratulating Prime Minister Narendra Modi for demonetizing Rs 500 and Rs 1,000 notes has not gone well with Delhi’s chief minister Arvind Kejriwal. As a result, it ended in a war of words over Twitter between the two.

Even though the move will benefit Paytm as people will choose mobile wallets instead of cash, till fresh currency notes are issued, the Chief says, their motive behind this is to solve the financial problems that people will be dealing with right now.

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By hinting at a prearrangement between PM Narendra Modi, his government, and Paytm-Kejriwal tweeted, “Paytm is the biggest beneficiary of PM’s announcement. Next day PM appears in its ads. What’s the deal Mr. PM?”

Further, he added in another tweet that, that it was “utterly shameful” of PayTM to use Prime Minister Narendra Modi’s image for such ads.

To which Paytm Chief replied, “Dear Sir, the biggest beneficiary is our country. We are just a tech startup, trying to solve financial inclusion and make India proud.”

The tweets have had a huge impact as it questioned PM Narendra Modi’s move and his appearance on Paytm add. The tweets were retweeted and both Kejriwal’s and Vijay Shekar’s tweets were retweeted and liked by too many people. To this Aaj Tak also posted tweet, which questioned PM Modi’s appearance on Reliance Jio Add and now Paytm Add- but this tweet was later deleted.

Aajtak's Tweet on PM Modi's appearance on Reliance Jio Add and Paytm Add, that was deleted.
Aajtak’s Tweet on PM Modi’s appearance on Reliance Jio Add and Paytm Add, that was deleted.

Needless to say, this has made Paytm quite popular and people are downloading the mobile app for easy transactions. After PM Modi’s move to counter black money, there is 7 times growth in the Paytm’s traffic. While downloading the app has increased three times, many people also added 30% more money to their wallets on Thursday. This means that on the first day, when the demonetization of big currency notes broke, there was 10 times increase in the usage over normal days.

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Further, the online transactions grew three times, and offline (payment to retailers) grew five times. Paytm’s transaction value continued to grow 200% every day for the past couple of days, says the company data.

Kejriwal’s tweets got many angry over twitter, here are few of them-

Another tweet mentioned- “If PayTm adds Modi’s photo, is it his fault? Grow up, man!”

But, Kejriwal tweeted more to express his dissatisfaction and replied to a person with Paytm’s add with Modi’s picture and tweeted- “Utterly shameful. Do people want their PM to model for pvt cos? Tomo, if these companies do wrongdoings, who will act against them.”

– by Deepannita Das of NewsGram. Twitter: @deepweep


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How Gionee Aims to be Among Top 5 Smartphone Brands in India


After a brief hiatus, second-tier Chinese handset maker Gionee is geared up for a big splash in India with new smartphone launches amid a revamped strategy to be among the top five players in the country, a senior company executive has said.

The smartphone maker confirmed its restructuring plans last month, saying it will adopt a new business model under which distributors across the country would do their own marketing to enhance sales.

“India is becoming the second-largest mobile phone market globally and, for Gionee, it is as important as China or the European market. It is our commitment to invest further in this market to bring major change,” David Chang, Global Sales Director, Gionee India, told IANS in an interview.

The Chinese handset maker is in talks with the government to set up its own manufacturing unit in Faridabad, Haryana. Wikimedia Commons


“Setting up a manufacturing plant will help us in making all our phones by ourselves,” Chang added.

“We are aiming to get into the top five smartphone brands in the second half of 2018. In the first half of 2019, we will target to be among the top three players in the Indian smartphone market,” said the Gionee executive.

Buoyed by the response of its first bezel-less display smartphone — the “M7 Power” which was launched in November 2017 — the smartphone maker is set to introduce a series of full-view display devices.

The company said it will launch its first smartphone for 2018 as early as next month. Wikimedia Commons


This will be followed by several other bezel-less smartphone launches within the price bracket of Rs 10,000-Rs 15,000 — essentially either selfie-focused or battery-centric devices.

In an attempt to take on its rivals, the handset maker is also exploring the in-display fingerprint scanning technology.

“We are working on this new technology. We are working on a smartphone with under-the-display fingerprint scanner which would be launched globally,” Chang noted. Wikimedia Commons

The company will also introduce wireless chargers by the end of this year.

Acknowledging that its online distribution channel is not up to the mark, Chang said: “We started investing more in online channels beginning October 2017 and we believe online and offline channels are equally important. Now, we want to be more involved and would invest more in our online partners.”

“We have our exclusive stores, but right now we will focus more on building relationships with retailers directly,” Chang noted.

The handset maker is also mulling to restructure its strategy for online channels. Wikimedia Commons


“Gionee would be partnering with Amazon India, Flipkart and Paytm for introducing our new devices on their platforms.

“We will choose our best-selling models to be showcased online. We’ll also make sure there is no difference in price of the product that is available both online and offline,” Chang said.

Gionee, which has more than 600 service centres in India, said it will also work towards further strengthening its after-sales services in the country. IANS