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Delhi Chief Arvind Kejriwal and Paytm CEO go in Twitter War over PM Modi’s appearance in Paytm Advertisement

Paytm has become quite popular and people are downloading the mobile app for easy transactions

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Delhi CM Arvind Kejriwal, VOA

New Delhi, November 11, 2016: The advertisement that surfaced online with Vijay Shekhar Sharma, Paytm’s Founder and CEO congratulating Prime Minister Narendra Modi for demonetizing Rs 500 and Rs 1,000 notes has not gone well with Delhi’s chief minister Arvind Kejriwal. As a result, it ended in a war of words over Twitter between the two.

Even though the move will benefit Paytm as people will choose mobile wallets instead of cash, till fresh currency notes are issued, the Chief says, their motive behind this is to solve the financial problems that people will be dealing with right now.

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By hinting at a prearrangement between PM Narendra Modi, his government, and Paytm-Kejriwal tweeted, “Paytm is the biggest beneficiary of PM’s announcement. Next day PM appears in its ads. What’s the deal Mr. PM?”

Further, he added in another tweet that, that it was “utterly shameful” of PayTM to use Prime Minister Narendra Modi’s image for such ads.

To which Paytm Chief replied, “Dear Sir, the biggest beneficiary is our country. We are just a tech startup, trying to solve financial inclusion and make India proud.”

The tweets have had a huge impact as it questioned PM Narendra Modi’s move and his appearance on Paytm add. The tweets were retweeted and both Kejriwal’s and Vijay Shekar’s tweets were retweeted and liked by too many people. To this Aaj Tak also posted tweet, which questioned PM Modi’s appearance on Reliance Jio Add and now Paytm Add- but this tweet was later deleted.

Aajtak's Tweet on PM Modi's appearance on Reliance Jio Add and Paytm Add, that was deleted.
Aajtak’s Tweet on PM Modi’s appearance on Reliance Jio Add and Paytm Add, that was deleted.

Needless to say, this has made Paytm quite popular and people are downloading the mobile app for easy transactions. After PM Modi’s move to counter black money, there is 7 times growth in the Paytm’s traffic. While downloading the app has increased three times, many people also added 30% more money to their wallets on Thursday. This means that on the first day, when the demonetization of big currency notes broke, there was 10 times increase in the usage over normal days.

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Further, the online transactions grew three times, and offline (payment to retailers) grew five times. Paytm’s transaction value continued to grow 200% every day for the past couple of days, says the company data.

Kejriwal’s tweets got many angry over twitter, here are few of them-

Another tweet mentioned- “If PayTm adds Modi’s photo, is it his fault? Grow up, man!”

But, Kejriwal tweeted more to express his dissatisfaction and replied to a person with Paytm’s add with Modi’s picture and tweeted- “Utterly shameful. Do people want their PM to model for pvt cos? Tomo, if these companies do wrongdoings, who will act against them.”

– by Deepannita Das of NewsGram. Twitter: @deepweep

 

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Micro-blogging Site Twitter to Expand its Political Ads Policy in India

Twitter policy on political ad transparency to begin in India from March 11

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TWitter
The logo for Twitter is displayed above a trading post on the floor of the New York Stock Exchange. vOA

Twitter on Monday announced to expand its political ads policy and transparency approach to include India, all European Union member states and Australia that will be operational from March 11.

Facing the heat in India over the presence of political bias on its platform, Twitter said that from March 11, only certified advertisers will be allowed to run political campaign ads on its service in India.

“Political advertisers must apply now for certification and go through every step of the process,” the micro-blogging platform said in a blog post.

“This is part of our overall commitment to protect the health of the public conversation on our service and to provide meaningful context around all political entities who use our advertising products,” Twitter added.

The company said it would continue to build the operational and tooling support to expand its political advertising policies to other key markets throughout 2019.

Twitter, India, Smartphone
Twitter on a smartphone device. Pixabay

Finding itself in the midst of a controversy for not sending its CEO to appear before a parliamentary panel earlier this month, the microblogging site has said that it is “working hard” to expand its team and resources to help tackle the spread of misinformation on its platform.

Twitter was earlier accused by the government of being “slow” in removing “objectionable content” from its platform.

Also Read- Huawei May Start 5G Trial Within a Month of Indian Government’s Nod

The Parliamentary Committee on Information Technology (IT) wants to question the Twitter CEO over measures taken to ensure the safety and security of the users and allegations that the social media site is discriminating against “nationalist” posts on its platform.

The committee has summoned Twitter CEO Jack Dorsey to appear before it on February 25 but a confirmation is yet to come from the company. (IANS)