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‘Digital Economy’ will be the focus of the 21st National Youth Festival in Rohtak

The 21st Nation Youth Festival which will to take place in Rohtak, aims at creating awareness among the nation's youth about digital economy and such issues

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A glimpse of Rajasthan folk dances (representational image), Wikimedia

Chandigarh, Jan 8, 2017: The 21st National Youth Festival which is scheduled to begin on January 12 in Rohtak, will mostly be promoting digital economy. Also, Prime Minister Narendra Modi is expected to address the function through video-conferencing.

The NYF will be organised from January 12 to 16 in the sports stadium complex of Maharshi Dayanand University, Rohtak. The theme of the event is – ‘Youth for Digital India’, an official spokesman mentioned today.

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Union Home Minister Rajnath Singh would be present as the Chief Guest at the inauguration of the festival. Union Minister of State for Youth Affairs and Sports (Independent Charge) Vijay Goel would be the guest of honour. Haryana Chief Minister Manohar Lal Khattar would preside over the ceremony, mentioned PTI report.

The festival would experience active participation of youth from all over the country in various competitive and non-competitive events, the spokesman stated. A gala cultural event would take place during the opening ceremony, he said.

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Eminent scholars, youth icons, authors, and motivational speakers are expected to participate in the ‘Suvichar and Youth Convention of NYF-2017’.

State contingents would take part in competitive events such as folk dance, one act play in English and Hindi, classical vocal solo in Hindustani and Carnatic, various forms of folk music, classical instruments and classical dance, he said.

The festival would also project the policies and programs of the central government, including those being adopted to propagate digital economy, he said.

There will be Stalls for digital payment training to educate the masses about digital financial transactions and will provide necessary answers about the much-debated topic of a ‘Cashless Economy’.

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The authorities have arranged to set up a number of ‘Selfie Spots’ with backdrops based on the ‘flagship’ program of the central government, the official informed.

Following the recent economic confusion the country has been subjected to, a convention like this is very much required to let the youth decide the pros and cons of the Government’s action on their own.

– prepared by Durba Mandal of NewsGram. Twitter: @dubumerang

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PM Narendra Modi Engages with Celebrities to Boost Visibility

Ahead of the 2019 elections, Modi has been increasingly reaching out to Bollywood celebrities to urge citizens to cast their vote

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India, elections, vietnam, BJP
India's Prime Minister Narendra Modi gestures as he addresses a gathering in New Delhi, India. VOA

Prime Minister Narendra Modi engaged with celebrities across different fields effectively on social media in the run-up to the 2014 general elections to raise his visibility and further his electoral ambitions, as per a US study.

Joyojeet Pal, an associate professor at the University of Michigan’s School of Information, examined more than 9,000 tweets from @narendramodi between February 2009 and October 2015 to research Modi’s engagement with Indian public figures before and after elections.

As per the study, ‘Brand Modi: Decoding social media engagement with celebrities’, there were three distinct phases of engagement that happened in the six years for which he studied Modi’s tweets.

It was noticed in the first phase, Modi reached out to Amitabh Bachchan, businessman Narayana Murthy, cricketer Sachin Tendulkar and spiritual leader Sri Sri Ravi Shankar. “By engaging with them, he presented the idea that people outside his core support group and with broad followings were willing to engage with him,” Pal said.

Around 2013, his approach moved to getting support for his campaign by referring to various celebrities in his tweets, posing with them, and in some cases, getting their outright endorsement for the campaign. During this phase, celebrity engagement was mainly through pictures showing affiliation.

Narendra Modi
Narendra Modi.(Wikimedia Commons)

The efforts rounded off post-election when Modi called on celebrities primarily as champions for his initiatives.

According to Pal, this was the phase when Modi presented his initiatives as campaigns with national appeal rather than something imposed on the country.

This, Pal said, was particularly seen with Swachh Bharat, a national movement to clean up India’s roads and infrastructure, and, subsequently, with demonetisation. Celebrity engagement at these points presents the views of a collaborative, thoughtful leader.

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Number of Modi’s Twitter followers stands at 46.6 million, and he continues to engage with celebrities.

Ahead of the 2019 elections, Modi has been increasingly reaching out to Bollywood celebrities to urge citizens to cast their vote. (IANS)