Wednesday July 17, 2019
Home Lead Story “Digita...

“Digitalisation Has Shaped And Will Continue To Shape This Convergence,” Five Years That Transformed The Way India Communicates

At the same time, projecting the scenario of the future "would be entering unchartered territory" but "three codundrums emerge clearly at the present moment".

0
//
The difference between that "churn" and the contemporary scene today "is that the very pace of the change has exponentially accelerated as digital pathways allow global capital to access markets across the world more efficiently than ever. Pixabay

When Anna Hazare launched his India Against Corruption (IAC) in 2011, little did he realise the media convergence – some term it media disruption – the movement would cause over the next five years, unleashing a “spiral of mediatisation with its ever-widening gyres” that has forever changed the manner in which the country’s citizens and media outlets look at what constitutes news and its delivery.

“When hundreds and thousands of demonstrators converge at a particular spot in real time through Facebook posts and live television coverage; when newspapers get their leads from tweets put out by demonstrators ring-fenced by police; and when an election campaign speech at a rally in rural Madhya Pradesh reaches multiple audiences through WhatsApp, we are talking about radical transformations in the way converged media content is being transmitted, received, negotiated and acted upon in India,” journalist-author Pamela Philipose says in her new book.

social media
“Non-human processes will raise the speeds at which news/information is generated and it will be tailored to the needs and proclivities of discrete audiences and delivered to them with an unimaginable efficiency,” the author notes. Piixabay

“Digitalisation has shaped and will continue to shape this convergence,” Philipose writes in “Media’s Shifting Terrain – Five Years that Transformed the Way India Communicates” (Orient Blackswann/pp 302), covering the period from the launch of the IAC, through the Nirbhaya gang-rape of 2012, the arrival of the AAP and its brief stint in power in 2013, the rise of the BJP and Narendra Modi in 2014, and the AAP returning to power with an overwhelming majority in 2015.

A quarter century ago, the nature of media content was “fundamentally changed” by the 24×7 TV news cycle. The difference between that “churn” and the contemporary scene today “is that the very pace of the change has exponentially accelerated as digital pathways allow global capital to access markets across the world more efficiently than ever” Philipose notes.

Thus, the data gleaned from users will go to fuel the next wave of the information revolution through artificial intelligence (AI), bring about an era when large tech companies launch products “not for the revenue they bring through the content they circulate but through the data generated through such circulation of content, which can then be monetised through other products driven by AI”. Philipose writes.

“Non-human processes will raise the speeds at which news/information is generated and it will be tailored to the needs and proclivities of discrete audiences and delivered to them with an unimaginable efficiency,” the author notes.

So, if journalism underwent a “complete overhaul” with the age of satellite television, “media functioning in the digital age is undergoing multiple, shape-shifting disruptions, all of them occurring simultaneously along different axes”, the book points out.

facebook
Hundreds and thousands of demonstrators converge at a particular spot in real time through Facebook posts and live television coverage. VOA

At the same time, projecting the scenario of the future “would be entering unchartered territory” but “three codundrums emerge clearly at the present moment”.

The first is the “asymmetrical nature” of access “largely because it is easier to achieve technological inclusion than social inclusion”.

The second conumdrum is that being digital have-nots “does not protect people from the dangers of the internet world, like privacy violations and digital disinformation or fake news”.

The third conundrum “is the drive for the control of audiences by a range of actors through various technological devices and strategies”.

Also Read: TRAI Believes, New Broadcast Tariffs Have Put In Place A System of Transparency

To this extent, Philipose writes, the electoral triumphs of a politician like Narendra Modi, not only in the 2014 general elction but also in a series of subsequent state elections, “were crucially hinged on the creation of hyper-partisanship through the most sophisticated use of media platforms and technologies that the country had ever seen”.

The impact of this “far outlived” the elections themselves, “with the consequent polarisation permiating Indian society and politics, and teams of ‘influencers’ set up for elections continuing to influence the political discourse through interventions like trolling and the coordinated generation of fake news”, the book concludes. (IANS)

Next Story

Facebook Rolls out its Transparency Tools for Global Advertisers

In countries where Facebook is not yet detecting or reviewing these ads, “these tools provide their constituents with more information about who’s influencing their vote — and we suggest voters and local regulators hold these elected officials and influential groups accountable as well”

0
facebook, remove pages
FILE - An Indian man surfs a Facebook page at an Internet cafe in New Delhi, India, Feb. 9, 2016. VOA

Facebook has rolled out its transparency tools globally for advertisers wanting to place ads about social issues, elections or politics.

The social networkin0g platform already requires that advertisers get authorized and add disclaimers to political ads in over 50 countries and territories, including in India.

“Now we’re expanding proactive enforcement on these ads to countries where elections or regulations are approaching, starting with Ukraine, Singapore, Canada and Argentina,” Sarah Schiff, Product Manager at Facebook said in a blog post on Tuesday.

As part of the authorization process for advertisers, Facebook confirms their ID and allow them to disclose who is responsible for the ad, which will appear on the ad itself.

The ad and “Paid for by” disclaimer are placed in the Ad Library for seven years, along with more information such as range of spend and impressions, as well as demographics of who saw it.

facebook
FILE – The logo for Facebook appears on screens at the Nasdaq MarketSite, in New York’s Times Square, March 29, 2018. VOA

“The authorization process will not change in countries where we’ve previously launched, and people who previously authorized will not need to reauthorize,” said the company.

“Beginning today, we will systematically detect and review ads in Ukraine and Canada through a combination of automated and human review. In Singapore and Argentina, we will begin enforcement within the next few months,” said Facebook which also plans to roll out the Ad Library Report in both of those countries after enforcement is in place.

Also Read: WhatsApp to No Longer Support Android 2.3.7 and iOS 7 in Year 2020

“We’re also rolling out access to our Ad Library API globally so regulators, journalists, watchdog groups and other people can analyze ads about social issues, elections or politics and help hold advertisers and Facebook accountable,” said Facebook.

In countries where Facebook is not yet detecting or reviewing these ads, “these tools provide their constituents with more information about who’s influencing their vote — and we suggest voters and local regulators hold these elected officials and influential groups accountable as well”. (IANS)