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Diverse culture of India likely to come together in upcoming Art exhibition in Delhi

The exhibition will see on display forms of art like Bhil, Gond, Kalamkari, Kalighat, Rogan, Warli, Patchitra, Saura, Madhubani and Sanjhi art

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New Delhi, August 25, 2016: Several genres that represent harmony within the diverse culture of India will all come together in an upcoming art exhibition that will showcase tribal forms like Gond, Kalamkari and Madhubani.

Organised by Must Art Gallery and AK Gallerie, the week-long “Many Indias” art show will run at Visual Art Gallery from August 26 to August 31.

“Indigenous tribal artists from all over India will showcase the language of 12 different genres of folk and tribal art of the land,” said curator Alka Pande.

“The theoretical underpinnings of the writings of Ramachandra Guha, Arjun Appardurai and Dipesh Chakraborty, cultural historians like Jyotindra Jain, Sirish Rao, Gita Wolf and Ayyappa Paniker led me to conceive the idea of the show,” she added.

Art Exhibition. Image Source: Wikimedia Commons
Art Exhibition. Image Source: Wikimedia Commons

“Indigenous tribal artists from all over India will showcase the language of 12 different genres of folk and tribal art of the land,” said curator Alka Pande.

“The theoretical underpinnings of the writings of Ramachandra Guha, Arjun Appardurai and Dipesh Chakraborty, cultural historians like Jyotindra Jain, Sirish Rao, Gita Wolf and Ayyappa Paniker led me to conceive the idea of the show,” she added.

“The colourful palette with which these art works are embellished bear the roots of multiplicity in India. The art works, replete with traditional knowledge, carry the hues and finesse of ancient art which are passed from one generation to the next,” the curator explained.

The exhibition will see on display forms of art like Bhil, Gond, Kalamkari, Kalighat, Rogan, Warli, Patchitra, Saura, Madhubani and Sanjhi art.

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Saura Artist Manas Das said: “As a child, I was fascinated by tribal art. I painted the walls of a house which was liked by many and hence took this as a profession. These exhibitions give me a much bigger buyer base”.

The show is an ode to indigenous art through which the audience sees an inner India and artists get exposure and promote their business.

“I tried hands on many occupations. A carpenter by trade, I was not able to make much money and was uncomfortable with the job hence took to painting and these exibitions for me are a good source of income,” said Gond Artist Shiv Prasad Malviya.

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“The indigenous art expresses a view of life which has symbiotic relationship with nature and is far removed from the structured and formal trained language. The visual representation through flora and fauna drawing ecological balance is an attempt to immortalize the beauty of nature,” said Must Art Gallery founder Tulika Kedia.

The tribal works at the exhibition, using traditional techniques of tempera and gouache, make it more interesting because each of these works are simple yet ethnically rich with aesthetic sensibility and authenticity.

The audience will identify with the motifs that carry strong symbols from nature and were originally painted in vegetable dyes and natural pigments. (IANS)

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Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

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Uber India
A campaign by Uber will empower youth and women in India. Wikimedia Commons

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

Also Read- Traders Protest Government Collusion with Amazon, Flipkart: Report

The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)