Beauty companies focus more on how cosmetic products can make women look young but instead, they can replan marketing strategies on how these products can make them look good and feel confident, say researchers.
The findings showed that 62 percent of women used make-up daily and that only three percent used it to look younger. The majority — 52 per cent – used it to look good and 28 percent used it to feel confident.
Many middle-aged and older women feel underrepresented or not represented realistically in the media which affects their confidence and feelings of self-worth.
“They also dislike the young, airbrushed, or cosmetically-altered models used as they struggle to relate to them and consequently, to the products,” said Carolyn Mair from the London College of Fashion.
The team analysed over 500 women aged 40-89 years who participated in an online survey.
They were asked on use of make-up like how they viewed advertisements aimed at their age group, how they perceived advertising and the impact of this on their self-worth.
The team found that few older women claim to use cosmetic products to look younger but majority say they use them to look good and feel confident.
“It would be a step in the right direction if advertisers could reconsider some of their marketing strategies and focus less on how a product makes a women look younger and more about how the product can make her feel good about herself,” Mair added.
The study was scheduled to be presented this week at the British Psychological Society’s 2016 annual conference in Nottingham. (Bollywood Country)
One of the major things which pull back a person before he/she thinks of doing something big is low self-confidence. Despite having the skills and talent in them to achieve heights, they are unsuccessful due to their confidence issues. The fear of becoming a joke in front of 20 people stops us from doing a lot of things in life, and this fear leads to the lack in self-confidence. For a person to grow in life, one needs to win the battle with “self”. We need to have belief in us, which we can achieve a certain thing. But as we say, easier said than done. People around you may advise on how to boost self-confidence but for the person who has experienced knows the best.
However, there is always a scope of improvement in life. One should try their best in boosting their confidence level. Let’s talk about some tips on “how to boost self-confidence”.
10 tips on how to boost self-confidence:
This is one of the best tips to give someone on being asked the question- how to boost self-confidence. Being presentable and courteous in front of someone makes a great impression. If our impression is good, then we are not scared of being judged by people. And hence, we confidently conduct ourselves and our actions.
2. Always think positive
Success never comes on a plate. While working on something, a lot of negative thoughts may clutter your brain and restrict you from going further. Therefore, the biggest things which can be done to boost self-confidence is not to let failure affect your mind. If you have a positive approach to life and do not fear much about outcomes, your self-confidence will automatically be boosted.
3. Get to know more of you
When you are stepping out to fight your enemy, you need to know every thing about your enemy. In this case, your thoughts are your enemy. Your low self-confidence is your enemy. So, to win the battle, start listening to your thoughts. Introspect your mind. A clear mind has more room for positive thoughts.
Being nice to others not just helps in improving your self-image in a big way.
5. Change bad habits
Habits which are unhealthy and negative should not be existing in your lifestyle and should be changed. For example- quitting smoking. Sometimes we don’t realize that how the presence of some habits in our life, act negatively for us. This destroys our self-image and reduces our self-confidence.
A small smile on the face makes you happy and the people surrounding you happier. A little thing can have a chain reaction. Besides, you don’t have to spend money for smiling. So why shy away from being happy. Also, happiness brings positive thoughts which leads to a boost in your self-confidence.
7. Follow your principles
Standing for righteousness and sticking by your principles always makes you a better person in life. This way, you already have a clear goal in life. You already know what should be done and what should not be done. This clears your mind’s clutter and allows you in being confident in whatever you do.
8. Always be prepared
It’s difficult to be confident about something for which you have not prepared yourself. For example, think about an exam. If you haven’t studied well, you won’t have the confidence of doing well in it. Therefore, it is important to be well prepared. This is the most followed tip in learning how to boost self-confidence.
9. Speak slowly
A person some power or authority always speaks slowly and clearly. This shows the mark of being self-confident. A person who just hurries with talks appears to be someone who wants to avoid things or just get away with them. Practicing your talk helps increase your confidence.
10. Be more competitive
If you are more competitive in life, you work harder to achieve certain goals. This competition automatically boosts your self-confidence and leads to a brighter life.
-by Megha Acharya of NewsGram. Megha can be reached at @ImMeghaacharya.