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E-commerce driving India’s SME growth

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New Delhi:  The surge of e-commerce in India is driving the growth of small and medium enterprises (SMEs), which in turn is contributing to new job opportunities and GDP contribution, a recent study shows.

The study, jointly conducted by domestic e-commerce player Snapdeal and market research firm KPMG, which also claimed that e-commerce sector in India is projected to cross $80 billion by 2020, examined the macro-impact of the sector on the growth of SMEs and identified remaining gaps in the ecosystem that needed to be plugged.

As per the report, 85 percent of SMEs who adopted e-coommerce believe that it is a cost effective medium for sales growth. The study also claimed that SMEs who actively adopt the internet for business activities boast 51 percent higher revenues, which results in 49 percent more profit and a seven percent broader consumer base than their offline counterparts.”At Snapdeal, we are working towards building the most impactful digital commerce ecosystem in the country and SMEs form the foundation of this ecosystem in many ways,” Kunal Bahl, co-founder and chief executive of Snapdeal said.

“With over 200,000 sellers operating on our platform, we felt the need to conduct a systematic unbiased study to identify opportunities and challenges to further accelerate the growth of the sector.”

“We have taken a number of initiatives like seller training programmes, seller financing programmes – Capital Assist and Snapdeal Seller Advisor Programme, with an aim of creating life changing experiences for over one million sellers in the next three years. This study has given us deeper insights into what more we can do to enable small businesses become more successful online,” he added.

The study also highlighted the importance of SMEs in the country which accounted for over 17 percent of the gross domestic product (GDP) in 2014 and contributed to 45 percent of the nation’s industrial output and 40 percent of the total exports.

It also claimed that SMEs are capable of creating 1.3 million jobs per year.

“The fast paced growth of the e-commerce industry in India represents an unprecedented opportunity for SMEs. We hope that the findings of this report will assist policymakers, industry bodies and e-commerce companies to strengthen the support ecosystem, which enables SMEs to ride the e-commerce growth wave successfully,” Richard Rekhy, chief executive of KPMG India, said.

Snapdeal also said that it is aiming to disburse Rs.1,000 crore by the end of the year under its seller financing programmes.

“We have zero non-performing assets (NPA) under the programme,” Bahl added.

(IANS)

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Panasonic Unveils Mobile Computing Devices in India

The energy efficient device is built on the Qualcomm Snapdragon mobile platform to ensure long-term Android support

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Panasonic launches mobile computing devices in India. Flickr

Japanese electronics major Panasonic on Thursday launched TOUGHBOOK FZ T1 and L1 mobile computing devices in India.

The TOUGHBOOK FZ T1 is durable, compact and comes with a 5-inch screen and runs Android 8.1 Oreo OS.

The device delivers fast, easy barcode scanning with an integrated barcode reader, the company said in a statement.

It is also designed with MIL-STD-810G standards and comes with IP66/68 rating.

panasonic
Panasonic. IANS

“Our newest offering under the product category further assists consumers with their enterprise based working environment by robustly assisting them to augment their efficiency levels through the TOUGHBOOK series,” said Vijay Wadhwan, Business Head System and Solution Business, Panasonic India.

Also Read- Microsoft Working to Introduce a Consumer Version of Microsoft 365 Bundle

The FZ-L1 offers professional-grade capabilities and reliability to workers who rely on accessing information on-the-go.

The energy efficient device is built on the Qualcomm Snapdragon mobile platform to ensure long-term Android support. (IANS)