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E-commerce platform Paytm will enable 5 Million merchants to leapfrog to Digital payments in 2017

The team is conducting sessions and workshops across schools, colleges, village panchayats and trade bodies

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Paytm Logo. Wikimedia Commons

New Delhi, December 27, 2016: Announcing that it will enable five million merchants to leapfrog to digital payments in 2017, mobile payment and e-commerce platform Paytm on Tuesday launched an array of new features to enhance security and increase usability both for consumers and merchants.

The company has also started working upstream with distribution networks in order to enable merchants who accept Paytm do business with their suppliers as well.

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“While our field teams work on educating and onboarding merchants to accept Paytm, we understand that it is a need for our retailers to also be able to pay their suppliers digitally and we are working towards that,” said Sudhanshu Gupta, Vice President, Paytm, in a statement.

In the last 45 days, Paytm has introduced several new features to enable every Indian accept and pay using Paytm. The app is now available in Hindi, Tamil, Telugu, Gujarati, Marathi, Bengali, Kannada, Malayalam, Oriya and Punjabi.

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To provide additional safety to the users, Paytm launched an ‘App Password’ feature on Android, wherein users can set a secure pin, password, pattern or fingerprint as a means to ensure money stored in the Paytm wallet remains safe even if the owner’s phone is lost or misplaced.

The company has also introduced a toll-free number to enable feature phone and non-internet users to go cashless with Paytm.

Earlier this week, Paytm announced a 100-member ‘merchant helpdesk’, saying that it will invest Rs 50 crore towards educating merchants on digital payments across the country.

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Paytm is also setting up awareness camps in various districts to help the country go cashless.

The team is conducting sessions and workshops across schools, colleges, village panchayats and trade bodies to serve the dual purpose of informing customers about the benefits of digital payments and tap into the widest set of merchants across the country. (IANS)

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For 3X Growth, Paytm Becomes Redeemable at Stores

According to the firms, within two years of its launch, Paytm Gold has become the country's largest platform for savings in digital gold

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Paytm
The company is aiming for three times growth with the sale of Paytm Gold during the festive season. Pixabay

Digital payments player Paytm on Wednesday announced its digital gold platform — ‘Paytm Gold’ is now redeemable at jewellery stores across the country as part of Paytm Mall’s ‘O2O’ strategy.

The company is aiming for three times growth with the sale of Paytm Gold during the festive season.

The facility is now live in 100+ stores and the plan is to add another 250 stores in the next 20 days.

“We are overwhelmed with the growth we have witnessed in the last 2 years. Our partnership with leading jewellers is an important landmark as our customers can now conveniently redeem their gold savings at nearby jewellery stores. Going forward, we will continue expanding our partnerships and offerings to make savings in Paytm Gold a habit,” Narendra Yadav, Vice President at Paytm, said in a statement.

The company, owned by One97 Communications, has collaborated with Kalyan Jewellers, Malabar Gold & Diamonds, PC Jeweller, Senco Gold & Diamonds and Caratlane to let users purchase jewellery by redeeming their accumulated gold.

Buyers will receive upto 5 per cent ‘goldback’ as part of inaugural offer on the transactions done using Paytm Gold.

According to the firms, within two years of its launch, Paytm Gold has become the country’s largest platform for savings in digital gold.

It is a unique wealth management offering that enables every Indian to buy, store and sell the world’s highest quality of gold for as low as Re 1 from its partnered sellers.

“Till now, more than 30 million customers have transacted more than 4.2 tons of Paytm Gold. The platform leads the digital gold market with a 70 per cent share. Paytm Gold offers free insured lockers, real-time market-linked prices, delivery across 25,000 PIN codes, ‘Gold Savings Plan’ and ‘Gold Gifting’,” the company added.

Pixabay
Paytm owned by One97 Communications, has collaborated with Kalyan Jewellers, Malabar Gold & Diamonds, PC Jeweller, Senco Gold & Diamonds and Caratlane to let users purchase jewellery by redeeming their accumulated gold. Pixabay

The tier 2 and tier 3 cities in India have contributed to a staggering 70 per cent of the total sales and the company expects this trend to increase during the run-up to the upcoming festive season.

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“Millennials and housewives are leading the surge in demand for Paytm Gold. As per our customers’ feedback, they prefer saving in Paytm Gold for their long-term wealth creation which can be later used during celebrations and emergencies as well,” added Yadav. (IANS)