Thursday December 12, 2019
Home Lead Story European Unio...

European Union Regulators Commission Slaps Google With An Antitrust Penalty of $1.68 Billion

"Today's decision is about how Google abused its dominance to stop websites using brokers other than the AdSense platform"

0
//
EU
European Competition Commissioner Margrethe Vestager speaks during a media conference at EU headquarters in Brussels, March 20, 2019. VOA

European Union regulators have hit Google with a 1.49 billion euro ($1.68 billion) fine for abusing its dominant role in online advertising.

It’s the third time the commission has slapped Google with an antitrust penalty, following multibillion-dollar fines resulting from separate probes into two other parts of the Silicon Valley giant’s business.

The EU’s competition commissioner, Margrethe Vestager, announced the results of the long-running probe of Google’s AdSense advertising business at a news conference in Brussels on Wednesday.

Google
Google “prevented its rivals from having a chance to innovate and to compete in the market on their merits,” Vestager said. “Advertisers and website owners, they had less choice and likely faced higher prices that would be passed on to consumers.” VOA

“Today’s decision is about how Google abused its dominance to stop websites using brokers other than the AdSense platform,” Vestager said.

The commission found that Google and its parent company, Alphabet, breached EU antitrust rules by imposing restrictive clauses in contracts with websites that used AdSense, preventing Google rivals from placing their ads on these sites.

microsoft
Microsoft filed an EU antitrust complaint about the service in 2009 and the EU Commission formally launched its probe in 2016, although it said at the time that Google had already made some changes to allow affected customers more freedom to show competing ads. Pixabay

Google “prevented its rivals from having a chance to innovate and to compete in the market on their merits,” Vestager said. “Advertisers and website owners, they had less choice and likely faced higher prices that would be passed on to consumers.”

AdSense is an older Google product that lets web publishers such as bloggers place text ads on their websites, with the content of the ads based on results from search functions on their sites. Microsoft filed an EU antitrust complaint about the service in 2009 and the EU Commission formally launched its probe in 2016, although it said at the time that Google had already made some changes to allow affected customers more freedom to show competing ads.

Also Read: Intel and Cray Collaborate With U.S. Government, Aims for Nation’s Fastest Computer

Last year, Vestager hit the company with a record 4.34 billion euro ($5 billion) fine following an investigation into its Android operating system. In 2017, she slapped Google with a 2.42 billion euro fine in a case involving its online shopping search results. (VOA)

Next Story

ICC Cricket World Cup Becomes “Top Trending Query” on Google Search in 2019

The major news event related searches were dominated by the Lok Sabha Elections, Chandrayaan 2, and Article 370

0
World Cup
Apart from ICC Cricket World Cup Films like Kabir Singh, Gully Boy, Mission Mangal, Joker and Marvel's blockbusters -- Avengers: Endgame and Captain Marvel also featured in the overall list. Pixabay

ICC Cricket World Cup was the top trending query on Google Search in 2019 in India, the company announced on Wednesday while announcing its “Year in Search” results, which highlight stand-out moments in Search across news, sporting events, personalities, movies, and songs.

Recapping the trends that stoked the Indian users’ imagination in 2019, Google India has compiled the list named “Year in Search”.

The top 10 list of trending search terms this year included Lok Sabha elections followed by the interest that surrounded the launch of Chandrayaan 2.

“Films like Kabir Singh, Gully Boy, Mission Mangal, Joker and Marvel’s blockbusters — Avengers: Endgame and Captain Marvel also featured in the overall list,” the company said in a statement.

IAF Wing Commander Abhinandan Varthaman topped the list in the most searched personalities this year followed by Lata Mangeshkar and Yuvraj Singh.

This year also witnessed a unique entry of the Internet singing sensation Ranu Mondal.

Sporting searches were dominated by the Cricket World Cup followed by the Pro Kabaddi League. Other international sporting spectacles like the Wimbledon, Copa América, and the tennis tournaments (including the Australian, French and US Open) were also widely searched.

The major news event related searches were dominated by the Lok Sabha Elections, Chandrayaan 2, and Article 370.

World Cup
ICC Cricket World Cup was the top trending query on Google Search in 2019 in India, the company announced on Wednesday while announcing its “Year in Search” results, which highlight stand-out moments in Search across news, sporting events, personalities, movies, and songs. Pixabay

Other important news events including the Maharashtra and Haryana state assembly elections were also widely searched.

The list also saw a mix of both local and global news moments such as the Pulwama attack, Cyclone Fani, the Ayodhya verdict, and the Amazon forest fire.

ALSO READ: Smoking and Stress Lead to Greying of Hair: Experts

Some of the most-interesting search terms were centered around “How to..”, and “What is…”.

On local searches around ‘Near me…’, the top queries revolved around “Dance classes near me” followed by “Salons near me”. Interestingly, a pertinent entry in this particular list in 2019 was “Air quality Index near me”. (IANS)