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Facebook backs Delhi-based tutor enablement platform ‘XPrep’ as part of its global programme FBStart, designed to help early-stage Mobile Startups

XPrep has acquired a base of more than 100 tutors and over 6,000 students across Delhi-NCR

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Facebook logo, VOA

New Delhi, December 13, 2016: Facebook has backed Delhi-based tutor enablement platform XPrep as part of its global programme FBStart which is designed to help early-stage mobile startups.

Under the programme, XPrep has received $40,000 worth of credits and services from Facebook and its partners like Amazon Web Service (AWS), Dropbox, Adobe and MailChimp, the company said in a statement on Tuesday.

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“There lies a huge opportunity in supplementing the assistance-based offline education system using online technologies. Paying customers are a testimony to our product and we aim to build better going ahead. FBStart is going to help us achieve this goal faster,” said Mukul Rustagi, CEO, XPrep.

XPrep has also earned access to an exclusive community of developers and mentorship from the Menlo Park-headquartered team of Facebook engineers.

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XPrep was started in September 2015 and serves as a platform to fill the gap within the tutor-parent community.

It enables parents to monitor their child’s progress during the course of tuition while helping tutors serve their batches efficiently and scale their business.

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“”FBStart will help us bring down our technology costs considerably. This money can then be redirected to our marketing and team building activities which will, in turn, help us embark on a higher growth trajectory,” Rustagi added.

XPrep has acquired a base of more than 100 tutors and over 6,000 students across Delhi-NCR and plans to expand to other cities soon. (IANS)

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Indians Spending Over 10 Hours on Their Devices Daily, Adobe Survey Reveals

Online news sources emerged as the second-best method to source and share information for the mobile-friendly Indians

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The headquarters of Adobe Systems in San Jose, California
The headquarters of Adobe Systems in San Jose, California. Wikimedia

Seeking more personalised experiences, Indians are spending over 10 hours on their devices daily, representing the changing content consumption habits, a new Adobe survey revealed on Wednesday.

As part of its “2019 Brand Content Survey”, the software major found that two-third of those surveyed were using two devices at the same time constantly or frequently.

Over 400 million millennials in India choose trustworthy brands that respect their privacy primarily, the findings showed.

“Brands that can strike the right level of personalisation will forge stronger connections with their customers, resulting in brand loyalty and growth,” said Sunder Madakshira, Head, Marketing, Adobe India.

According to the survey, two-thirds of India’s digital users, especially between the 23-49 age group, are comfortable making unplanned purchases from a brand.

Nearly 69 per cent shoppers in the country prefer online marketplaces for purchasing products.

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India made the biggest contribution to the demand for smart feature phones in 2018. Pixabay

While 49 per cent people visit a brand’s website to buy products, 31 per cent people still make purchases via physical stores and 28 per cent Indians use smart speakers and voice assistants to make purchases, the survey noted.

“It is not surprising that online review sites, social media networking sites and video channels were voted as critical cogs of pre and post purchase interactions, especially in the younger age groups,” added Madakshira.

Nearly 95 per cent of the people between the 18-34 age group trust Google-owned YouTube the most, while middle-aged and elderly people rely more on Facebook.

Also Read- Snapchat Adds 4 Million New Users in the First Quarter

India has nearly 300 million Facebook users and over 265 million YouTube users.

Online news sources emerged as the second-best method to source and share information for the mobile-friendly Indians. (IANS)