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Facebook backs Delhi-based tutor enablement platform ‘XPrep’ as part of its global programme FBStart, designed to help early-stage Mobile Startups

XPrep has acquired a base of more than 100 tutors and over 6,000 students across Delhi-NCR

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Facebook logo, VOA

New Delhi, December 13, 2016: Facebook has backed Delhi-based tutor enablement platform XPrep as part of its global programme FBStart which is designed to help early-stage mobile startups.

Under the programme, XPrep has received $40,000 worth of credits and services from Facebook and its partners like Amazon Web Service (AWS), Dropbox, Adobe and MailChimp, the company said in a statement on Tuesday.

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“There lies a huge opportunity in supplementing the assistance-based offline education system using online technologies. Paying customers are a testimony to our product and we aim to build better going ahead. FBStart is going to help us achieve this goal faster,” said Mukul Rustagi, CEO, XPrep.

XPrep has also earned access to an exclusive community of developers and mentorship from the Menlo Park-headquartered team of Facebook engineers.

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XPrep was started in September 2015 and serves as a platform to fill the gap within the tutor-parent community.

It enables parents to monitor their child’s progress during the course of tuition while helping tutors serve their batches efficiently and scale their business.

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“”FBStart will help us bring down our technology costs considerably. This money can then be redirected to our marketing and team building activities which will, in turn, help us embark on a higher growth trajectory,” Rustagi added.

XPrep has acquired a base of more than 100 tutors and over 6,000 students across Delhi-NCR and plans to expand to other cities soon. (IANS)

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Indians Seek Personalized Customer Experiences The Most, Says a New Study by Adobe

The top three experience-breakers for Indian customers are hidden fees after purchase, no cancellation policies for travel packages and different returns policies for marketplace sellers

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Adobe Acrobat Reader. Pixabay

People in India have the highest requirement for personal services in the world with 82 per cent Indians demanding offline as well as online personalized experiences, a new study by software giant Adobe said on Wednesday.

The “Adobe Experience Index 2019” that surveyed 1,000 adults found that while two out of three people in India prefer human interaction over interacting with machines, a majority of 79 per cent people are happy to have automated experiences — especially younger consumers with 84 per cent people aged between 25-34 years.

On the other hand, brand-loyal older Indians — aged between 50-64 years — are more likely to agree that brands already know and respect them. They feel brands make technology transparent to them.

“In the past few years, India has seen competition across brand categories intensify, with businesses giving their consumers more choices than ever before. Therefore, Indians having the highest expectations across the world when it comes to personalised customer experiences does not come as a surprise,” said Sunder Madakshira, Head, Marketing, Adobe India.

The study highlighted that customer respect and personalisation are important criterias of brand interaction, even for the Gen Z consumers.

The headquarters of Adobe Systems in San Jose, California
The headquarters of Adobe Systems in San Jose, California. Wikimedia Commons

If these expectations are not met, it could impact businesses’ bottom line, with one in four consumers abandoning their cart as a result of having challenging user experience and customer care.

While Indian consumers are impressed with the potential for automation at smart stores, the study said that 18-24 years old Gen Z are less convinced that technological innovations will improve their lives.

And just as good user experiences are seemingly earning brands brownie points, bad experiences also leads to one in three consumers over 35 years of age saying that they would stop purchasing from the company altogether.

Also Read: SMBs Adopting New Digital Technologies Faster: Google India

The top three experience-breakers for Indian customers are hidden fees after purchase, no cancellation policies for travel packages and different returns policies for marketplace sellers.

“In order to succeed in this experience age, businesses need to be aware of what their consumers want and aim towards delivering personalised, seamless experiences in real-time,” Madakshira added. (IANS)