At first sight, the 600 large-scale posters secured behind glass look like regular commercial advertisements. But looking deeper, one can see how the seemingly innocent ads, featuring airline and automobile companies among others, speak about something very grim.
The fake corporate ads, which were designed by 82 artists from 19 countries, were a satirical protest against the corporate takeover of the climate talks at the Paris Summit.
The ads, which are a part of the Brandalism project, draw links between various companies and their contribution to issues of global warming, consumerism, and consumption of fossil fuel.
Dow Chemicals, Air France, GDF Suez (Engie), and some other corporate sponsors of the Paris Summit was referenced in the posters.
“By sponsoring the climate talks, major polluters such as Air France and GDF-Suez-Engie can promote themselves as part of the solution – when actually they are part of the problem,” said Brandalism’s Joe Elan.
The Photoshopped images are very similar to the original advertisements of the brands and thus, the difference can be easily missed. But it is this subtle difference, which when noticed, creates a bigger impact on the audience and makes them take a deeper look into the content and the issue.
New York, Jan 3, 2018: Although winegrowers seem reluctant to try new grape varieties apparently to protect the taste of the wines, new research suggests that they will ultimately have to give up on their old habit as planting lesser-known grape varieties might help vineyards to counteract some of the effects of climate change.
“It’s going to be very hard, given the amount of warming we’ve already committed to… for many regions to continue growing the exact varieties they’ve grown in the past,” said study co-author Elizabeth Wolkovich, Assistant Professor at Harvard University.
“With continued climate change, certain varieties in certain regions will start to fail — that’s my expectation,” she said.
The study, published in the journal Nature Climate Change, suggests that wine producers now face a choice — proactively experiment with new varieties, or risk suffering the negative consequences of climate change.
“The Old World has a huge diversity of wine grapes — there are overplanted 1,000 varieties — and some of them are better adapted to hotter climates and have higher drought tolerance than the 12 varieties now making up over 80 per cent of the wine market in many countries,” Wolkovich said.
“We should be studying and exploring these varieties to prepare for climate change,” she added.
Unfortunately, Wolkovich said, convincing wine producers to try different grape varieties is difficult at best, and the reason often comes down to the current concept of terroir.
Terroir is the notion that a wine’s flavour is a reflection of where which and how the grapes were grown.
Thus, as currently understood, only certain traditional or existing varieties are part of each terroir, leaving little room for change.
The industry — both in the traditional winegrowing centres of Europe and around the world — faces hurdles when it comes to making changes, Wolkovich said.
In Europe, she said, growers have the advantage of tremendous diversity.
They have more than 1,000 grape varieties to choose from. Yet strict labelling laws have created restrictions on their ability to take advantage of this diversity.
For example, just three varieties of grapes can be labelled as Champagne or four for Burgundy.
Similar restrictions have been enacted in many European regions – all of which force growers to focus on a small handful of grape varieties.
“The more you are locked into what you have to grow, the less room you have to adapt to climate change,” Wolkovich said.
New World winegrowers, meanwhile, must grapple with the opposite problem — while there are few, if any, restrictions on which grape varieties may be grown in a given region, growers have little experience with the diverse — and potentially more climate change adaptable — varieties of grapes found in Europe, the study said.
Just 12 varieties account for more than 80 per cent of the grapes grown in Australian vineyards, Wolkovich said.
More than 75 per cent of all the grapes grown in China is Cabernet Sauvignon — and the chief reason why has to do with consumers.
“They have all the freedom in the world to import new varieties and think about how to make great wines from a grape variety you’ve never heard of, but they’re not doing it because the consumer hasn’t heard of it,” Wolkovich said. (IANS)