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Fashion Show with “bullet pellet effect” as part of its ‘Kashmiriyat’ collection upsets Ex Jammu and Kashmir Chief Omar Abdullah

Omar Abdullah, former Jammu and Kashmir chief minister on Sunday came down heavily on the organisers of a fashion show for creating "bullet pellet effect" as part of its 'Kashmiriyat' collection

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Omar Abdullah. Wikimedia Commons
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Srinagar, December 7, 2016: Omar Abdullah, former Jammu and Kashmir chief minister on Sunday came down heavily on the organisers of a fashion show for creating “bullet pellet effect” as part of its ‘Kashmiriyat’ collection.

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He said on Twitter, “Am I reading this correctly? A pellet injury ‘effect’ is being created for a fashion show. That seems macabre if not downright thoughtless.”

Omar Abdullah,responded to a tweet posted on the handle of ‘VanHeusen GQ Fashion Nights’.

“#Backstagepass @sonicsarwate creates a bullet pellet effect for Shantanu and Nikhil’s Kashmiriyat collection,” the official GQ India Fashion Nights had posted.

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The former CM said that the pellets have blinded and injured scores, to recreate the injuries for a fashion show was “inexplicable even if collection (is) called Kashmiriyat.”

He asked, “Are any part of the proceeds of the show or the ‘Kashmiriyat’ collection going to help rehabilitate those hurt by pellets.”

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The GQ India handle later on, took down the ‘offensive’ tweet after Omar’s reaction.
Omar Abdullah was quick to add, “And quietly deleting the tweet does not make it any better @gqindia. Here is a screen grab in case people wonder what my tweets are about.”

by NewsGram team with PTI inputs

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Copyright 2016 NewsGram

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Jammu And Kashmir’s Ad Film Wins Gold At IAA Awards

Conceptualised by J. Walter Thompson, it was directed by filmmaker Amit Sharma

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Sanasar, Jammu and Kasmir- wikimedia commons

A short film on Jammu and Kashmir tourism, launched by the state government, has won “gold” at an award ceremony organised by the India chapter of International Advertising Association (IAA) here.

The ad film titled “Warmest Place on Earth” launched by the state’s Tourism Department in September 2017 has been declared the winner in the ‘Travel and Tourism Category’ at IndiAA awards held here on Friday, according to an official statement.

Kashmir
The ad film titled “Warmest Place on Earth” launched by the state’s Tourism Department in September 2017 Flickr

IndIAA Awards is the intellectual property of the IAA India chapter, and was instituted in 2015. The award recognises mainstream creative advertising campaigns.

The film highlights the hospitality of Jammu and Kashmir. The 5-minute film was the first such big campaign launched by the Kashmir government.

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Conceptualised by J. Walter Thompson, it was directed by filmmaker Amit Sharma

In 2014, the Union Ministry of Tourism had launched a campaign and won the ‘Blue Elephant’ at ‘Kyoorius Creative Awards’. (IANS)