Monday July 16, 2018

From Zee to Star: Top 5 television channels of India

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By Rukma Singh

In today’s day and time, with limitless capital and production capacity dominating the media-scape, newer television channels are springing up with a motive to cater to specific audiences.

For a medium of visual communication to survive, it is essential to be in constant touch with the receivers, i.e, the audience.

No matter how many new channels spring up, there are some that adopted the right proportions of form and content, and managed to carve a niche for themselves.

NewsGram brings to you the five most popular television channels in India:

STAR Plus


What started as an English entertainment channel surprisingly turned into the ultimate Indian favorite. STAR Plus started a legacy in many ways. It was one of the first channels to have HD quality images. It is also responsible for bringing in the ‘once a week’ show format with a show like ‘Ji Pradhan Mantri Ji’. Star plus also has an edge over other channels due to the fact that it is one of the first channels to have started operations. It was in a position to experiment and gauge audience mindsets based on those experiments. It was also in a territory where it could mold the audience’s likes and dislikes.

Star Plus shows are known to have gone on for over 8 years, ‘Kyuki Saas bhi kabhi Bahu thi’ being the biggest example. It took advantage of the fact that television could be used as an escape, especially by women. Thus, Star plus provided an escape. It yielded to the pleasures that humans tend to get amidst conspiracy, romance and scandal.

Zee TV

Zee TV was the first private channel of India. It is known to have started the legacy of reality shows in India with the introduction of ‘Antakshari’, followed by ‘Sa re ga ma pa’. Zee made efforts to cater to as many sections as possible. It had something for everything.

It increased audience base by introducing ‘Disney hour’ to grab the attention of kids. It also gave rise to the concept of cookery shows with Sanjeev Kapoor’s ‘Khana khazana’.

Thus, many of Zee’s shows are known to have given a kickstart to newer concepts that were taken up by other channels.

Colours TV

Colours brought along a whole new different wave in Indian television. While all other channels were showing repetitive ‘Saas-bahu’ drama, Colours brought along a breath of fresh air with its women-centered shows that aimed to liberate women. Shows like ‘Balika Vadhu’ and ‘Laado’ aimed to create awareness about pressing social issues like child marriage and female foeticide. Colours managed to become a threat to the mainstream TV channels in its first year itself, which says a lot about its caliber as a TV channel in a landscape where it is very difficult to make people change their taste.

Presently, Colours is a favorite because of Comedy Nights with Kapil and Big Boss, two shows that have a huge fan base all across the world.

Sab TV

SAB TV is one of the more recent additions to the favorites category. Sab is known to cater especially to the middle-class audiences, providing wholesome family entertainment. It is dominated by comedy shows and is watched mostly during the night after everyone comes home from a hard day at work.

The only negative aspect of Sab happens to be its lack of reality shows and drama based serials. But that’s because Sab TV wants to continue being a sitcom, humor based channel and not walk on the path taken by all other channels.

Sony Entertainment Television

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The two main reasons for the popularity of Sony are CID and Kaun Banega Crorepati. These two shows have been going on for over 10 years and they continue to have the same huge fan base year after year. Covering genres ranging from action, drama, comedy to narrative non-fiction, Sony seeks to celebrate India’s heritage by creating unique and original content within Indian history, folklore and mythology, using a contemporary story-telling format.

Lately, Sony has been facing several losses, both in terms of fans as well as finance. It was because of its loyal audiences that it was able to recuperate with them. However, if it doesn’t work on its situation, it might lose out to newer channels like Life OK, Big Magic, & TV etc, which are rapidly gaining popularity.

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Samsung Wants to be World’s No. 1 Camera Sensor Maker

Samsung seeks to catch up with Sony in image sensor market

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Samsung
Samsung Smartphone, Pixabay

Samsung Electronics Co. is seeking to narrow its gap with Japanese rival Sony Corp. in the global image sensor market, industry watchers said on Thursday, as the segment is set to post sharp growth down the road on rising demand from smartphones and security solutions.

Industry tracker IC Insights estimated the annual sales of a complementary metal-oxide-semiconductor (CMOS) image sensor at $13.7 billion in 2018 — up 10 per cent from a year earlier.

The figure is anticipated to reach a whopping $19 billion in 2022, Yonhap news agency reported.

Samsung Wants to be World's No. 1 Camera Sensor Maker.
Samsung Mobile, Wikimedia commons

“CMOS designs keep improving for a variety of light levels, high-speed imaging and greater resolution as well as integrating more functions for specific applications, such as security video cameras, machine vision in robots and cars, human recognition, hand-gesture interfaces, virtual-augmented reality, and medical systems,” IC Insights was quoted as saying.

“In new smartphones, CMOS image sensors are also seeing a new wave of growth with the increase of dual-lens camera systems for enhanced photography,” the tracker added.

Sony and Samsung currently lead the global market for CMOS image sensors, with the Japanese rival holding a slight edge.

In 2016, Sony and Samsung took up 25.6 per cent and 22.6 per cent of the market, respectively.

The two companies held 28.3 per cent and 25.4 per cent, respectively, last year.

Also Read: itel pips Samsung, Turns Fastest Growing Brand in Bangladesh

SK hynix Inc., Samsung’s another South Korean rival, accounted for roughly eight to nine per cent over the cited period.

Industry watchers, however, claimed that Sony takes up 50 per cent of the market in terms of sales, hovering far above Samsung’s 20 per cent.

Samsung launched its image sensor brand named ISOCELL in June last year, in an apparent bid to catch up to Sony’s Exmor products. (IANS)