Re-‘Birth’: 50-year-old Nirodh to get new attractive packing

By Newsgram Staff Writer

The half century old government condom brand, Nirodh is about to get a facelift. The brand, which is a black sheep in the male contraceptive market, will try to attract customers with beautiful models on its wrappers.

The condom, which till now has come in prosaic white and wordy wrappings, has fallen out of favor with people despite the fact that the government gives 65 million condoms free of cost as a part of its safe sex campaign.

Apart from the unromantic packing, the quality of the contraceptive is also not rated high by the users. All this is making the government brand lose out on the mammoth market of contraceptives in India which was worth 152 million in 2011 according to market gurus.

The government has decided to make the wrappings more colorful, with pictures of couples instead of long cautionary messages. But the government, at the same time, feels that the wrappings have to be attractive but not erotic.