Sony Unveils its New Premium Compact Camera in India

Sony Unveils its New Premium Compact Camera in India

Sony India on Monday refreshed its premium compact camera — the RX series with the new RX100 VII in India for Rs 96,990.

The flagship point-and-shoot camera uses technologies developed for Sony's full-frame mirrorless camera Alpha 9, thus, achieving new levels of performance in a compact camera, in both stills and movie shooting.

"The RX100 VII sets new standards for both photography and videography in a compact camera and we are confident that its phenomenal speed and AF capabilities will be very well received by customers," Hiroyuki Tokuno, Head of Digital Imaging Division, Sony India, said in a statement.

Pedestrians walk past an exterior wall of Sony Pictures Studios in Los Angeles, California, Dec. 4, 2014. That year, Sony became the victim of a cyber hack by North Korean operatives from the Lazarus Group. VOA

"Users will feel the reassurance that they have the power of an Alpha 9 in their pocket, in compact form, so they can trust this camera in any given situation," added Tokuno.

The RX100 VII camera is currently available across all Sony Centers, Alpha Flagship stores, Sony authorised dealers and major electronic stores across India. (IANS)

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