Why Does Your Business Need Email Marketing?

In 2020, every business is navigating the clouds of covid-19 among a host of other issues to kick-start operations, and drive growth. Now, what if you could invest a dollar today, and earn $42 in return as ROI for an investment. Would you be interested? This is the promise of email marketing for small, medium, and large businesses alike. And, if you haven't paid any attention to this great marketing tool yet, you need to start immediately. According to a website named Statista, in 2018, over 281 billion emails were sent daily. Moreover, the number is expected to touch 347 billion by 2022.

Go on reading to find out how email marketing can work wonders for your business.

Email marketing is Simple and Effective

There are many digital marketing channels out there for your business. These include SEO, AdWords, content marketing, among others. Among these, email marketing is the simplest technique, which will be easy for your consumers to use and for staff members alike. Moreover, emails can be used both as a form of a formal and professional communication as opposed to something like social media. Hence, you can get straight to the point about your services and products, and present them in your own words. On the other hand, social media requires businesses to play a ball-game that essentially caters to social engagement. This is why email marketing continues to be the go-to medium to distribute content for marketers globally.

Emails are the most used Channels by B2B marketers with 93% usage.

Email marketing is a Low-Cost Investment

Thanks to the simplicity of using emails, it promises to be the most low-cost investment in marketing. If you are a business owner, you will have consumers with email IDs, as well as your staff members who have knowledge of how to use different email clients on their phones, as well as PCs. On the other hand, for Search Engine Optimization, businesses require know-how of how Google search engine works. Moreover, for SEO, you will need to hire SEO managers and web designers. On the other hand, as a business owner, you can engage in email marketing all by yourself with the help of online tools like Mailchimp, Campaign Monitor, etc. These tools can be availed for as little as $10 per month. Furthermore, you can invest in professional email templates for as little as $49.

Check out the sample below of an interactive and responsive HTML email template.

This image is of a click based interactive Email.

The email works on click-based interactivity. Once the users click on the CTA "Click here to get it", they will be shown a basket with four Easter eggs. Clicking on each of these eggs will display a unique positive note to create good Easter vibes.

Email marketing helps in Brand Building

Brand building is a key concern for every business. So how do you channel your marketing efforts in the right direction in order to build your brand? Email marketing can be a vital aspect in brand building. While emails are a great way to welcome subscribers, nurture leads, build trust and engage them, they help to build your brand image.

A consistent template (with consistent brand colors), personality, and voice in emails can help to build your brand. Most businesses collect emails with the consent of their customers, so email marketing gives credence to your marketing campaign and your brand in general. Emails help in establishing authority and building strong relationships with subscribers.

Look at how Grammarly maintains a brand consistency in its emails with the template and colors:

Email marketing helps deliver an astonishing ROI as compared to other marketing channels.

It delivers the Best ROI

Email marketing is one of the best ways to directly connect with consumers. So, when this is set up right, it can help deliver an astonishing ROI as compared to other marketing channels.

For every $1 spent, email marketing generates $38 in ROI.

But to get this astonishing ROI, businesses need to:

Better understand how email marketing metrics work. You need to be measuring the KPIs that help to keep your brand in the good books of your subscribers and email clients.
Start measuring your email marketing ROI in the form of revenue generated by subscribers that click though and convert.
Look for high absolute returns instead of just a high ROI.

You can set Measurable Goals

Email marketing also remains extremely popular as it provides businesses with concrete ways to achieve their marketing goals. For example, with email marketing automation tools and HTML email templates, you can measure the open rate, click-through rate, and bounce rate among others. This is ideal for businesses who are planning to launch special campaigns on events like the Memorial Day, Mother's day, and capture the spirit of priceless moments for customers. If you organize an email campaign through automation tools, you will get access to a similar looking dashboard below.

You will get access to a similar looking dashboard if you organize an email campaign through automation tools.

You can send targeted emails with relevant content

In email marketing, you can segment your subscribers into separate lists based on the data you have- demographic and behavioral. This way you can send each subscriber a tailored email message that resonates with them. According to Campaign Monitor, marketers who send segmented campaigns have observed a 760% increase in revenue. The same report also states that emails with subject lines having the recipient's name in them are 26% more likely to be opened.

Take a look at this personalized email from Bespoke. Through this email, they are trying to collect more information from the subscriber so that they can segment better and send only that content which the subscriber is interested in.

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This is a personalized email from Bespoke. Through this email, they are trying to collect more information from the subscriber so that they can send only that content which the subscriber is interested in.

Wrap Up

Email marketing continues to be a backbone for marketers globally. However, it may also be a challenging minefield for new businesses. If you are experiencing problems with email designs, templates, lack of internal resources, consider contacting our team at Email Uplers.

Author Bio

Kevin George is Head of Marketing at Email Uplers, one of the fastest-growing email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion, and Custom Mailchimp Templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz, and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.