An initiative of recycling flowers into fragrant sticks

Flowers are an important element of Hindu religious rites, whether in a temple, a gurdwara, or a mosque, and virtually all of the flowers are thrown away as rubbish in landfills or waterways.

MDPH, one of the top three agarbatti makers in the country, has partnered with HelpUsGreen, a pioneer in flower recycling technology, to offer "Nature Flower" aromatic incense sticks manufactured from recycled flowers under its flagship brand Zed Black.

HelpUsGreen was a leader in building a first-of-its-kind Circular Economic model in India and employing pioneering flower recycling technologies to clean up waterways and places of worship.

Future generations will benefit from a clean holy environment as pollutants are eliminated and the country's carbon footprint is decreased.

The crew has already changed the lives of hundreds of people while catering to over 230 tonnes of floral debris at over 25 places of worship in Kanpur, including temples and gurudwaras.

HelpUsGreen, a pioneer in flower recycling technology, to create the agarbatti brand "Nature Flower" | Wikimedia Common

Shri Anandeshwar Mandir, Kali Mathiya, Shanidev Mandir, Bhairav Mandir, Panki Mandir, Jogeshwar Mandir, Siddhnath Mandir, Gumti Gurudwara, and many more temples and mosques in Kanpur collaborated with MDPH and HelpUsGreen.

"Joining hands with HelpUsGreen, a pioneer in flower recycling technology, to create the agarbatti brand "Nature Flower" is our modest effort to minimizing floral waste from the country's sacred locations," said Ankit Agrawal, Managing Partner of Mysore Deep Perfumery House (Zed Black).

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We're also striving to keep the environment clean for both visitors and locals. We're in negotiations with numerous municipal corporations about collecting everyday floral waste and wilted flowers and recycling them into aromatic incense sticks under the MDPH brand "Nature Flower," in addition to collaborating with temples.

"The MOU with MDPH is crucial because a well-known national brand is thinking about waste management and ensuring that this cause reaches the public in the most effective way possible," stated Karan Rastogi, Founder and Director of HelpUsGreen.

(IANS/PR)

(Keywords: Floral waste, fragrant sticks, Nature Flower, Ankit Agrawal, Managing Partner of Mysore Deep Perfumery House (Zed Black), Shri Anandeshwar Mandir, Kali Mathiya, Shanidev Mandir, Bhairav Mandir, Panki Mandir, Jogeshwar Mandir, Siddhnath Mandir, Gumti Gurudwara)