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Global printer (HP) launched an all in one Deskjet


By Sourabh Kulesh

Global printer major Hewlett-Packard (HP) has launched an all in one stylish machine for Indian users that will surely ease your life. At a time when Deskjet printers globally are getting cheaper and easier to operate, finding the best deal is also becoming increasingly difficult.

The wireless HP DeskJet Ink Advantage 4535 printer is fast, yields low-cost prints and is packed with other normal features like scanning, photocopying and mobile application support making it a great choice for affordable, high-quality printing and other home usage.

Let us find out what is in there for you.

First is the design. Similar to the changing design and performance trends in the smartphone market, HP has modelled this all-in-one lifestyle product (as they call it) in such a way that it packs all functions print, copy, scan in an aesthetically attractive chassis.

The briefcase shaped printer has a wide “smile” output opening and looks stunning in matte finish in classic black colour.

The printer offers mobile printing or Wi-Fi direct printing. To check this, I connected the printer and my mobile phone (Android) to the same Wi-Fi device and printed a sheet while sitting on my desk while the printer was in another cabin and it worked flawlessly.

Wireless printing is compatible with all platforms Apple’s iOS, Android and Windows and with all devices smartphones, tablet and personal computers (PCs).

In the biggest advantage for consumers who face the problem of ink drying up the printer is not used for say one or two weeks, the company is offering inks that do not dry or clog the print heads.

“The inks have been changed from dye based to pigment-based and the chemical composition of  these inks do not dry or result in faded prints,” a company spokesperson told IANS, adding that “the prints are smudge and waterproof.”

A perfect choice for your creative as well as academic requirements, the printer has functionalities with an easy to use 2.2-inch touchscreen display panel featuring simple icons for controlling print, scan and copy.

Also, the touchscreen allows a user to download mobile applications such as HP All in one Printer Remote app that enables a user to re-size and colour-correct the material on the phone itself before printing.

The display panel can also save downloaded pictures and documents such as recipes for women or school homework for kids on the device for printing.

One of the sleekest machines in the market, the HP DeskJet Ink Advantage 4535 printer offers low-cost and fast printing by giving around 19 pages per minute (black and white) and 15 pages per minute (colour).

With its HP 680 colour and black-and-white cartridges costing Rs.550 each, it gives a total of 630 prints (480 in black-and-white and 150 in colour). The cost-per-page for a black and white print is just above Re.1 and approximately Rs.3.50 for a colour print.

Another feature is the automatic two-sided printing that saves time and paper. Also, strike out that extra “white space” from prints with the device’s borderless printing technology.

The 4535 printer features a clean flatbed scanner that can scan all formats like TIFF, JPEG, PNG, BMP and PDF and has an optical scan resolution up to 1,200 dots-per-inch. It takes a minute to scan eight A4-size mono-colour documents (or four coloured documents).

It has an auto-deploying input tray that can handle up to 100 sheets. The output tray can handle 25 sheets.

Weighing just over five kg, the printer gives 50 prints at a stretch.

What doesn’t work for the printer?

There are no cons in particular but while shelling out Rs.8,500, a consumer can ask for a fax option that this device does not have.

Verdict: For a wireless all-in-one printer for high-quality printouts at your home, the HP DeskJet Ink Advantage 4535 is the device you are looking for. The printer fits well at its demanding price with its good design and performance.


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West African market to be tapped by Indian pharma companies


Accra: The two-day IPHEX Africa trade exhibition in the Nigerian commercial capital of Lagos will witness the arrival of a 70-member team from India, looking for opportunities to tap into the pharmaceutical sector of Western Africa. The team will be aiming to increase their exports there.

The Pharmaceutical Export Promotion Council of India(Pharmexcil) told reporters in an email exchange that the February 18-19 exhibition aims to showcase “the advanced technologies that are being developed by Indian pharmaceutical companies and also to enable the Indian companies to renew their contacts with Nigerians and also with neighbouring countries.”

The exhibition comes at a time when international consulting firm McKinsey said in a report last year that “the value of Africa’s pharmaceutical industry jumped to $20.8 billion in 2013 from just $4.7 billion a decade earlier. That growth is continuing at a rapid pace”, and predicted that “the market will grow into a $40 billion to $65 billion by 2020”.

McKinsey said the projected growth was good news for pharmaceutical companies seeking new areas of growth as developed markets stagnate, adding that it was equally so for “patients who have gained access to medicines previously unavailable on the continent”.

Mckinsey’s projected that between 2013 and 2020, prescription drugs are expected to grow at a compound annual growth rate (CAGR) of six per cent, generics at nine percent, over-the-counter medicines at six percent and medical devices at 11 percent.

What is likely to work in favour of the Indian companies is Mckinsey’s projection that Africa’s population dispersal is undergoing a massive shift. “By 2025, two-fifths of economic growth will come from 30 cities of two million people or more; 22 of these cities will have GDP in excess of $20 billion. Cities enjoy better logistics infrastructure and healthcare capabilities and urban households have more purchasing power and are quicker to adopt modern medicines,” the report added.

It said that “between 2005 and 2012, Africa added 70,000 new hospital beds, 16,000 doctors and 60,000 nurses. Healthcare provision is becoming more efficient through initiatives such as Mozambique’s switch to specialist nurse anesthetists and South Africa’s use of nurses to initiate anti-retroviral drug therapy. The introduction of innovative delivery models is increasing capacity still further”.

“To create a more supportive environment for business, governments have introduced price controls and import restrictions to encourage domestic drug manufacture; required country-specific labeling to reduce counterfeiting and parallel imports; and tightened laws on import, wholesale, and retail margins,” the report said.

What this means is that Indian companies will now have to find a way of building partnerships to penetrate this growing market.

Indian companies can take a leaf from Mckinsey’s recommendations that “global pharmaceutical companies need local business partners, manufacturers, packaging companies, and distributors to help them navigate the continent’s many markets with their widely-varying consumer preferences, price points, manufacturing and distribution infrastructures”.

“In the absence of a pan-African pharma regulatory body, they also need to invest in local partnerships to understand varying regulatory environments. Partnerships with governments are equally important, whether they involve working with medical opinion leaders to guide research priorities and secure funding, or collaborating with health ministries and non-governmental organizations to provide public-awareness campaigns, health screening, treatment, equipment, and training for hospitals and clinics,” the report added.(Francis Kokutse, IANS)