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Going Viral: Fun and Fatal Social Media Challenges

The challenge encouraged nominated participants to be filmed having a bucket of ice water poured on their heads and then nominating others to do the same

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Instagram
Instagram is an affordable way to boost your content as well. Pixabay

By Durga Chakravarty

The growing popularity of social media platforms has seen an upsurge in viral trends — some fun, but some fatal to human life. Be it the ice bucket challenge or the latest #Birdboxchallenge — these have swept the Internet as netizens from all around the globe join in to perform certain situations, dances, voices or even speeches for entertainment.

IANS gives a lowdown on the popular challenges that have taken over social media over the past few years:

* #10yearchallenge: The latest entry to the growing list of viral challenges on social media is the 10-Year Challenge, which has caught the attention of many. In this, a person is required to share his recent image alongside a 10-year-old photograph to see the difference. From Hollywood to Bollywood and the local neighbourhood, everyone took a moment to rewind the clock and compare their looks.

* #Birdboxchallenge: This originated from streaming website Netflix’s film “Bird Box”, starring Sandra Bullock. In the film, Bullock and two children navigate a post-apocalyptic world while blindfolded to avoid seeing an ominous figure which causes death for humans. After the film’s release, people uploaded and shared videos of themselves wandering around blindfolded, undertaking the challenge, which is inspired by scenes depicted in the movie. As various accidents began taking place, Netflix urged fans of the film not to do the challenge due to safety concerns.

* #Kikichallenge: This challenge saw people across the globe dancing on the hit song “In My Feeling” from the album “Scorpion” by Canadian hip-hop superstar Drake. The challenge, which took the Internet by storm, showed fans suddenly coming out of a moving car, leaving the door open and then dancing to the song besides the slow-moving vehicle on the road. This was risky too.

* #Fluffchallenge: This was a disappearing game that people all around the world attempted to try to fool their pets, mostly dogs. With a large piece of cloth in hand and a doorway nearby, the owners would shake the cloth multiple times and then disappear behind a wall, leaving the pet confused or reacting oddly.

Mannequins in clothing stores
The Mannequin Challenge was video trend which became popular in 2016-17. Pixabay

* The Dele Alli hand challenge: English footballer Dele Alli’s hand-salute gesture left the social media users in a tizzy. His gesture covering his eye with a looped finger and odd twist of the wrist, created quite a buzz, with many trying different ways to successfully try it.

* Mannequin challenge: The Mannequin Challenge was video trend which became popular in 2016-17. The challenge was for people to remain frozen in their position like mannequins while a camera moved around and filmed them, with the song “Black beatles” by hip-hop duo Rae Sremmurd playing in the background.

* Kylie Jenner lip challenge: As Kylie Jenner flaunted her fuller lips on social media, a new challenge emerged among teenaged girls, who idolised the make-up mogul. They would insert their lips into a shot glass, small jar or bottle, then suck out the air, creating a vacuum hoping to have pouty lips like popular reality TV star.

Also Read- Parents Need to Act Quickly to Handle a Child’s Fears, Says Maneka Gandhi

* Ice Bucket Challenge: The Ice Bucket Challenge, also called the ALS Ice Bucket Challenge. It was an activity involving the dumping of a bucket of ice and water over a person’s head, either by another person or self-administered, to promote awareness of the disease amyotrophic lateral sclerosis (ALS, also known as motor neuron disease and in the US as Lou Gehrig’s disease) and encourage donations to research.

The challenge encouraged nominated participants to be filmed having a bucket of ice water poured on their heads and then nominating others to do the same. A common stipulation is that nominated participants have 24 hours to comply or forfeit by way of a charitable financial donation. (IANS)

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Women Dedicating 1/6th of the Day To Social Media, Says Survey

A survey reveals, women spend nearly one-sixth or 4 hours of their day online, which is not work-related

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Women online
This survey is an attempt to understand where the urban Indian women are consuming content and information and the activities that interest her. Pixabay

Women spend nearly one-sixth or 4 hours of their day online, which is not work-related, reveals a survey. Nearly 54 percent of women picked Facebook, followed by 34 percent who said that their platform of choice was Instagram. While these emerge as the most preferred platforms, women are spending maximum time on WhatsApp, said the survey conducted by 80 dB Communications.

A majority of respondents, 67 percent, surveyed are working women, and this could account for their high usage of WhatsApp.

It also found that 60 percent of the respondents are comfortable making friends online with other women while 40 percent did cite their apprehension owing to fake online profiles. More than 40 percent of women said that they discover women having similar interests on social media sites, online forums, and special interest groups.

Women
Women are spending 4 hours of their day online, which is not work-related. Pixabay

“This situation with the global pandemic is unique, unknown, and still unfolding, both in terms of scale and scope. In the last few months, we have used the power of social engagement, research and surveys to assess consumer sentiment to help inform our communication campaigns and create purpose-driven and contextual storytelling for the brands we work with,” said Abhilasha Padhy, Co-Founder, and Joint MD, 80 dB Communications.

Also Read: Facebook to Now Verify People Whose Posts Go Viral Rapidly

“This survey is an attempt to understand where the urban Indian women are consuming content and information and the activities that interest her,” she added. (IANS)

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Social Media: A Boon Amid Lockdown

Social media has proved itself a boon, be it dealing with a crisis or emergency and sometimes even saving a life

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social media
Social media has proved its worth in these times. Pixabay

BY PUJA GUPTA

There have been several incidents when social media has proved itself a boon; be it dealing with a crisis or emergency and sometimes even saving a life. There are various groups and communities formed on different platforms that work as a support system of communities.

‘My Pincode’ is one such group on Facebook that was launched by the NGO Social Media Matters in April when the entire country was confined in their houses. It is about local groups on Facebook to virtually connect, communicate, collaborate and create a support system for each other in their respective pincode areas. These groups bring together users, community leaders, subject matter experts, resource points and organizations at a very hyper-local level to provide immediate support, relief, and share critical information.

Blood donation, ration supply, repair work, daily essential information, government advisories are the highlights of My Pincode as these demands top the charts across posts made by users. Partners like Sarvahitey, Akshay Patra Foundation, Blood Bank were fundamental in their roles to look into all the requests and take immediate action.

Shantanu Garg, who lives in West Delhi, posted on the group requesting for a blood donor on behalf of a friend. Within a few hours, moderators of the group who tagged all volunteers and other admins and started reaching out to other blood donor agencies were able to arrange the required amount of blood. There have also been other instances of such donor requests. Sajal Bhateja’s request for urgent requirement of blood on South Delhi Group was also addressed in two hours.

Social Media
There are various groups and communities formed on different platforms that work as a support system of communities. Pixabay

Other topics that are being discussed on the groups are:

Which is the nearest clinic I can visit?

Where can I get emergency help?

What does the situation look like right now on the roads?

What are the queues like at the shops?

How much longer will supplies last?

Are courier services working in the area?

Which are the nearest Government and Private Testing Centres?

Can I visit the police stations?

Are postal services working in the area?

How do I obtain a curfew pass?

What is the situation at the hospitals?

Are there any blood donor requests?

In an attempt to bring together communities from 170 hotspots of India across 17 states (as identified by the Central Government of India in April 15, 2020) and crowdsource help, open groups have been formed and are being managed by moderators and group admins, trained by the NGO. It will be further extended to 32 states and union territories.

Social media
Social media groups bring together users, community leaders, subject matter experts, resource points, and organizations at a very hyper-local level to provide immediate support. Pixabay

Each state has a moderator and several admins who have been moderating the discussions and letting users connect with each other for essential and verified information as to keep fake profiles/information away.

Also Read: Beat Summer Heat With these Coolers

Every day the lead moderators sift through all the groups to look for any inappropriate content that is posted/approved/queried. As soon as users post on the group, the network of admins gets activated and they look into the prime information or request made by the user. Once that is identified, the request is verified and then the network gets activated to resolve the request. (IANS)

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5 Ways to Make Your Business Withstand Impending Global Crisis

The pandemic has greatly impacted various businsses

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office
WE suugest you some of ways to help you make your business withstand this impending global crisis. Pixabay

Amidst the biggest pandemic the world has ever experienced in a century, there is a looming global economic crisis that is waiting to struck at its strongest anytime in the near future – as a matter of fact, some parts of the world are actually experiencing its initial impact right this very moment.

The first blow will be felt by various businsses great or small. Many enterprises are closing down or at the verge of it. All have been caught off guard. As a business owner, you might be thinking hard and long these past few days on how will your enterprise survive this critical economic situation. Besides making ends meet and cutting some costs, here are some of the ways to help you make your business withstand this impending global crisis.

Build and maintain an online store

Creating an online ecommerce shop may perhaps seem like a challenge, especially if you are not really used to using the internet for your enterprise. But it is becoming a business trend as most places are under quarantine and social distancing is also being practiced. With that, many potential consumers are going online to purchase most necessities. This is why a store website is important nowadays.

online payment India
You can get yourself an ecommerce website made as everyone is in quarantine. Pixabay

Creating an ecommerce site is easy. Just make a good hook for a domain name, find a reliable web hosting provider and design your site. However, make sure to plan out how you will maintain it in the long run.

Learn how to maximise social media

It is true that it’s easy to reach people through social media. Regardless of age group, most are engaging on various platforms like Facebook, Instagram, Twitter and more. But it is not enough to just create a page for your business and post stuff whenever you want or worse, whenever you remember. In order to take advantage of your social media reach, you have to observe your market well and plan out engaging posts to hook them. It is also advisable to align your website content to your social media post schedules in order for your followers to be familiar with your site and also share your contents if interest them or it is relevant.

Strengthen your customer support

Customer service is somewhat neglected at times on enterprises. But it is actually a very significant area in any business.

Quick response time in answering messages and comments on social media is one of the best ways, as well as responding to queries and feedback via email or through your website.

credit-card
Intoduce your customers to easier and safer payment methods. Pixabay

Make payment process easier but more secured

Find means to make it easier and safer for your customers to transact payments with you. Security is everything nowadays.

Read More: How The COVID Pandemic Pushed More Indians To Online Casinos

Find a reliable way to deliver products or services

If your enterprise still does not have the means to deliver all your orders, at least search for a very dependable courier that can do the job for you towards your customers.

The recent global economic problem can be a massive bump to every enterprise in the world. But your can survive and overcome. Make your business withstand this impending global crisis.

[Disclaimer: The article published above promotes links of commercial interests.]