Saturday March 23, 2019

Goods of daily use to promote Indian languages

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By Arnab Mitra & Arka Mondal

Kolkata: T-shirts, jeans and other apparels with catchy English taglines and words have flooded the market and are endangering our Indian languages and our culture. At such a juncture, using Indian dress forms and other commodities as a tool to uphold Indian languages is highly appreciated.  The endeavor is aimed at reviving Indian languages that are getting corroded owing to a certain generation of people who are readily aping western cultures.

If a person finds Bengali writings on commodities that are used frequently then there is a great scope that the person gets reminded of his roots. Harping on the idea, Kolkata-based artist Saumi Nandi made good use of cups, mugs, saris, shirts and painted them with Bengali scripts.

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An exhibition of the goods made by Saumi Nandi is being held at Academy of Fine Arts, Kolkata.

Recalling that Indians are getting detached from their roots, Saumi Nandi said, “a race cannot move forward forgetting its roots. Despite achieving Independence in 1947, a section of an elite Anglo-Indian faction kept propagating the western culture.” She further said, “this group made a system where the Indians will get alienated from their own culture and be subservient to the Western culture.”

Saumi Nandi further said that if the commodities with writings in Indian language are popularized in the country then it will provide a huge boost to the initiative of spreading the importance and richness of our culture.

Nandi mentioned that though NRIs are trying relentlessly to revive Indian culture and there is a dearth in funding for such initiatives. However, it is a particular section of the Indian population that is forgetting its roots and favoring westernized culture.

Notably, people from all walks of life visited the exhibition. The overwhelming response also included students  and it is indeed a good sight that such initiatives are catching the fancies of the youths.

The week-long exhibition by Saumi Nandy at Academy of Fine Arts will end on 27th of November.

Next Story

Snapchat Launches its Beta Test Version in Eight New Languages

While Snapchat lost users because of its much reviled redesign, the company stressed that it ultimately resulted in 30 per cent more people watching its exclusive stories and shows

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Snapchat is reportedly planning to launch more
Snapchat, IANS

In its efforts to reach more users, photo-messaging app Snapchat has launched a beta test version in eight new languages, five of which are Indian, the media reported on Wednesday.

The new languages being tested are Hindi, Marathi, Gujarati, Punjabi, Urdu, Malay, Vietnamese and Filipino, evidently focusing on the Indian market.

The turn of events is interesting after Snapchat CEO Evan Spiegel, in April 2017, infamously said that “poor countries” like India and Spain were of no interest to him for business expansion.

“This is our first Beta containing eight new languages! If you’re fluent in any languages listed below, try changing your device language to check them out,” web portal Social Media Today quoted Snapchat as saying on the beta description.

The company has urged beta testers to report issues with screenshots to help make the launch of these languages “awesome”.

The official release date of the new languages support, however, remains unclear.

It is also not known whether the beta is being tested by Android users, iOS users or both.

Snapchat, smartphones
An image of the Snapchat logo created with Post-it notes is seen in lower Manhattan, New York, May 18, 2016. VOA

A 2017 Google report suggested that India would have nearly 536 million internet users accessing content in languages other than English by 2021.

“India, the second most populated nation on Earth behind China and the second biggest smartphone market in the world, has become a key growth region of focus for social media apps in recent times, with Facebook now serving more users in the country than in the US.

“India is also the second biggest market, in terms of users, for both Instagram and LinkedIn. It then makes sense that Snapchat looks to make India a bigger focus,” the report said.

Also Read- Google Launches a Free App ‘Bolo’ For Kids in India

In October 2018, Snapchat hired Raheel Khursheed, former head of news partnerships and government for Twitter India, as its first executive to head operations in the country.

In February, the photo-messaging app claimed that it had added 186 million daily users in the final three months of 2018, ending a streak of two consecutive quarters of declining users.

While Snapchat lost users because of its much reviled redesign, the company stressed that it ultimately resulted in 30 per cent more people watching its exclusive stories and shows, the media reported. (IANS)