Friday March 22, 2019
Home Lead Story Google Opens ...

Google Opens New Office,Plans To Expand Itself In Berlin

Google's committed to transparency and clarity on what data is collected and how it's used.

0
//
Google, Berlin
Google CEO Sundar Pichai and Philipp Justus, Google Vice President for Central Europe and German-speaking Countries, chat behind a Google logo during the opening of a new Google office in Berlin, Germany, Jan. 22, 2019. VOA

American tech giant Google has opened a new office in Berlin that it says will give it the space to expand in the German capital.

CEO Sundar Pichai said Tuesday the space means Google could more than double the number of Berlin employees to 300. Google currently has 1,400 employees in Germany.

Pichai says “the city has long been a capital of culture and media. Now it’s also home to a fast-growing startup scene and an engine for innovation.”

Google, smart compose
The Google name is displayed outside the company’s office in London, Britain. VOA

Google has faced regulatory headwinds in Europe, and was fined 50 million euros ($57 million) Monday in France for alleged violations of European data privacy rules.

Also Read: New Policy by Google to Reveal Political Ad-spend in India

Google Central Europe vice president Philipp Justus didn’t directly address the fine, but said Google’s committed to transparency and clarity on what data is collected and how it’s used. (VOA)

Next Story

EU Fines Google $1.7 bn for Unfair Online Ad Rules

This meant that publishers were prohibited from placing any search adverts from competitors on their search results pages

0
Google, smart compose
The Google name is displayed outside the company's office in London, Britain. VOA

The European Union’s antitrust regulators on Wednesday fined Google 1.49 billion euros ($1.7 billion) for abusing its dominance in the online search market by blocking rivals.

Google has abused its market dominance by imposing a number of restrictive clauses in contracts with third-party websites which prevented Google’s rivals from placing their search adverts on these websites, the European Commission (EC) said in a statement.

“Today the Commission has fined Google 1.49 billion euros for illegal misuse of its dominant position in the market for the brokering of online search adverts,” EC Commissioner Margrethe Vestager said.

It is the third EU fine for Google in just two years.

“Google has cemented its dominance in online search adverts and shielded itself from competitive pressure by imposing anti-competitive contractual restrictions on third-party websites. This is illegal under EU antitrust rules,” Vestager said.

The Commission said the fine which is equivalent to 1.29 per cent of Google’s turnover in 2018 takes account of the duration and gravity of the infringement.

“The misconduct lasted over 10 years and denied other companies the possibility to compete on the merits and to innovate – and consumers the benefits of competition,” Vestager said.

Websites such as newspaper websites, blogs or travel sites aggregators often have a search function embedded.

google Politicals ads
Google CEO Sundar Pichai speaks at the Google I/O conference in Mountain View, California.

When a user searches using this search function, the website delivers both search results and search adverts, which appear alongside the search result.

Through AdSense for Search, Google provides these search adverts to owners of “publisher” websites.

Google is an intermediary, like an advertising broker, between advertisers and website owners that want to profit from the space around their search results pages.

Therefore, AdSense for Search works as an online search advertising intermediation platform.

Also Read- Samsung to Launch its First 5G Smartphone in Market in April

Google was by far the strongest player in online search advertising intermediation in the European Economic Area (EEA), with a market share above 70 per cent from 2006 to 2016.

Google’s provision of online search advertising intermediation services to the most commercially important publishers took place via agreements that were individually negotiated.

The Commission reviewed hundreds of such agreements in the course of its investigation and found that starting in 2006, Google included exclusivity clauses in its contracts.

This meant that publishers were prohibited from placing any search adverts from competitors on their search results pages, the European Commission said. (IANS)