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Google reveals Top 10 and most Creative ‘India YouTube Ads’ that people choose to watch

Emotionally engaging ad content came out as a winning ingredient for Indian viewers

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Representational image. Pixabay

New Delhi, October 27, 2016: Google on Thursday revealed the India YouTube Ads leaderboard, a coveted listing of the ads that India chose to watch during July, August and September of this year. The YouTube Ads leaderboard showcases the most creative ads that people choose to watch.

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The top 10 ads include: SheronKePanje #MaaKaDhula, #MomBeAGirlAgain, #MPMeinDilHuaBachaSa, Bajaj V – The Invincible, #BiggestSmallChange, Kinder Joy New Imagination, Kapil Sharma ne Dikhaya #AngrezipantiKoAngootha, Pepsi Mood Vending Machine – A good exam ends with #PepsiMoji, #AirtelOpenNetwork, #Fashion Kar le and Style Bana le with Myntra.

Combined, the top 10 ads made for an astounding 2.8 lakh hours of watch time, with nearly 72 per cent ads getting viewed on mobile devices, Google said in a statement.

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“Emotionally engaging ad content came out as a winning ingredient for Indian viewers and based on the average watch time per ad, it is clear that people are happy to invest their time on advertising that they can easily relate and connect with,” Google added.

Seven out of the top 10 ads including Bajaj, Amazon, Micromax, Pepsi, Idea and Airtel have taken this approach, which helped them engage with audiences better.

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Google also revealed that the brands are increasingly telling stories from kids’ perspective and Dettol, Madhya Pradesh Tourism and Kinder Joy’s ads have all done this — hitting the mark with their audiences. (IANS)

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Is Longer Screen Time Bad for your Child’s Health? Experts say it might be time to relax the rules

Common Sense Media, a nonprofit group focused on kids’ use of media and technology, said in a report that kids ages 8 and younger average about 2 hours and 19 minutes with screens every day at home.

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New York, October 22, 2017 : Parents of small children have long been hearing about the perils of “screen time.” And with more screens, and new technologies such as Amazon’s Echo speaker, the message is getting louder.

And while plenty of parents are feeling guilty about it, some experts say it might be time to relax a little.

Go ahead and hand your kid a gadget now and then to cook dinner or get some work done. Not all kids can entertain themselves quietly, especially when they are young. Try that, and see how long it takes your toddler to start fishing a banana peel out of the overflowing trash can.

“I know I should limit my kid’s screen time a lot, but there is reality,” said Dorothy Jean Chang, who works for a tech company in New York and has a 2-year-old son. When she needs to work or finds her son awake too early, “it’s the best, easiest way to keep him occupied and quiet.”

Screen time, she says, “definitely happens more often than I like to admit.”

She’s not alone. Common Sense Media, a nonprofit group focused on kids’ use of media and technology, said in a report Thursday that kids ages 8 and younger average about 2 hours and 19 minutes with screens every day at home. That’s about the same as in 2011, though it’s up from an hour and a half in 2013, the last time the survey was conducted, when smartphones were not yet ubiquitous but TV watching was on the decline.

While the overall numbers have held steady in recent years, kids are shifting to mobile devices and other new technologies, just as their parents are. The survey found that kids spend an average of 48 minutes a day on mobile devices, up from 15 minutes in 2013. Kids are also getting exposed to voice-activated assistants, virtual reality and internet-connected toys, for which few guidelines exist because they are so new.

SCREEN TIME
Students play with their iPads at the Steve Jobs school, Aug. 21, 2013. The Steve Jobs schools in the Netherlands are founded by the Education For A New Time organization, which provides the children with iPads to help them learn with a more interactive experience. VOA

Mixed message

Some parents and experts worry that screens are taking time away from exercise and learning. But studies are inconclusive.

The economist Emily Oster said studies have found that kids who watch a lot of TV tend to be poorer, belong to minority groups and have parents with less education, all factors that contribute to higher levels of obesity and lower test scores. For that reason, it’s “difficult to draw strong conclusions about the effects of television from this research,” Oster wrote in 2015.

In fact, the Common Sense survey found that kids whose parents have higher incomes and education spend “substantially less time” with screens than other children. The gap was larger in 2017 than in previous years.

Rules relaxed

For more than a quarter century, the American Academy of Pediatrics held that kids under 2 should not be exposed to screens at all, and older kids should have strict limits. The rules have relaxed, such that video calls with grandma are OK, though “entertainment” television still isn’t. Even so, guidelines still feel out of touch for many parents who use screens of various sizes to preserve their sanity and get things done.

ALSO READ Few Tips For Parenting Boys, Which Will Make Them Kind And Gentle

Jen Bjorem, a pediatric speech pathologist in Leawood, Kansas, said that while it’s “quite unrealistic” for many families to totally do away with screen time, balance is key.

“Screen time can be a relief for many parents during times of high stress or just needing a break,” she said.

Moderation

Bjorem recommends using “visual schedules” that toddlers can understand to set limits. Instead of words, these schedules have images — dinner, bed time, reading or TV time, for example.

Another idea for toddlers? “Sensory bins,” or plastic tubs filled with beads, dry pasta and other stuff kids can play around with and, ideally, be just as absorbed as in mobile app or an episode of “Elmo.”

Of course, some kids will play with these carefully crafted, Pinterest-worthy bins for only a few minutes. Then they might start throwing beans and pasta all over your living room. So you clean up, put away the bins and turn on the TV.

In an interview, Oster said that while screen time “is probably not as good for your kid as high-quality engagement” with parents, such engagement is probably not something we can give our kids all the time anyway.

“Sometimes you just need them to watch a little bit of TV because you have to do something, or you need (it) to be a better parent,” Oster said. (VOA)

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Raja Chari: Indian American Astronaut chosen by NASA

Raja Chari, an American of Indian descent, has been chosen by NASA as one of the 12 astronauts for a new space mission.

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Raja Chari. Twitter.
  • Raja Chari is an American of Indian descent chosen by NASA for the new batch of astronauts
  • Currently, he is a Lieutenant Colonel in the US Air Force
  • Chari will have to go through two years of astronaut training which begins in August

June 06, 2017: NASA has chosen 12 astronauts out of a record-breaking 18,300 applications for upcoming space missions. An American of Indian descent, Raja Chari, has successfully earned his spot in the top 12.

The astronauts were selected on the basis of expertise, education, and physical tests. This batch of 12 astronauts is the largest group selected by NASA since two decades. The group consisting of 7 men and 5 women surpassed the minimum requirements of NASA.

Born in Waterloo, Iowa, Chari graduated from Air Force Academy in 1999 with a bachelor’s degree in Astronautical Engineering and Engineering Science. He went on to complete his master’s in Aeronautics and Astronautics from Massachusetts Institute of Technology. The astronaut is also a graduate of US Naval Test Pilot School.

Currently, Raja Chari is a Lieutenant Colonel in the US Air Force. He is the commander of 461st Flight Test Squadron and director of the F-35 Integrated Test Force at Edwards Air Force Base in California.

After Late Kalpana Chawla, Lt. Col. Raja Chari is the second Indian American astronaut chosen by NASA.

The 12 astronauts will have to go through two years of training. Upon completion, they will be assigned their missions ranging from research at the International Space Station, launching from American soil on spacecraft by private companies, to flying on deep space missions on NASA’s Orion Spacecraft.

The US Vice-President Mike Pence visited the Johnson Space Centre in Houston to announce and congratulate the new batch. Pence also said that President Trump is “fully committed” to NASA’s missions in space.

by Saksham Narula of NewsGram. Twitter: @Saksham2393

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Over 5,000 Plant Varieties in Last 3 Years sent in by Tribal Farmers to protect the species : Minister

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Tribal Farmers
tribal farmers submitted more than 5,000 plant varieties in last three years (representational Image). Wikimedia

New Delhi, June 8, 2017: Union Agriculture Minister Radha Mohan Singh on Wednesday said tribal farmers submitted more than 5,000 plant varieties in last three years through Krishi Vigyan Kendras for registration at the Protection of Plant Variety and Farmers Rights Authority.

It will play an important role in the development of climate resilient and sustainable varieties in future, he said at the National Workshop on Empowerment of Farmers of Tribal Areas here.

“New technological innovations in agriculture must reach to the fields of tribal areas but before taking such steps we must keep in mind the unique conditions of these areas, which are the gift of nature and therefore, we should promote natural farming in those areas,” he said, as per an official release. (IANS)

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