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Google reveals Top 10 and most Creative ‘India YouTube Ads’ that people choose to watch

Emotionally engaging ad content came out as a winning ingredient for Indian viewers

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New Delhi, October 27, 2016: Google on Thursday revealed the India YouTube Ads leaderboard, a coveted listing of the ads that India chose to watch during July, August and September of this year. The YouTube Ads leaderboard showcases the most creative ads that people choose to watch.

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The top 10 ads include: SheronKePanje #MaaKaDhula, #MomBeAGirlAgain, #MPMeinDilHuaBachaSa, Bajaj V – The Invincible, #BiggestSmallChange, Kinder Joy New Imagination, Kapil Sharma ne Dikhaya #AngrezipantiKoAngootha, Pepsi Mood Vending Machine – A good exam ends with #PepsiMoji, #AirtelOpenNetwork, #Fashion Kar le and Style Bana le with Myntra.

Combined, the top 10 ads made for an astounding 2.8 lakh hours of watch time, with nearly 72 per cent ads getting viewed on mobile devices, Google said in a statement.

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“Emotionally engaging ad content came out as a winning ingredient for Indian viewers and based on the average watch time per ad, it is clear that people are happy to invest their time on advertising that they can easily relate and connect with,” Google added.

Seven out of the top 10 ads including Bajaj, Amazon, Micromax, Pepsi, Idea and Airtel have taken this approach, which helped them engage with audiences better.

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Google also revealed that the brands are increasingly telling stories from kids’ perspective and Dettol, Madhya Pradesh Tourism and Kinder Joy’s ads have all done this — hitting the mark with their audiences. (IANS)

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  • Ruchika Kumari

    I love MP tourism ad….They always make wonderful ads

  • Antara

    A nice compilation!

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YouTube videos may not help toddlers learn new things

The toddlers preferred watching dance performances by multiple artists with melodic music, advertisements for products they used, and videos showing toys and balloons

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YouTube Logo
YouTube Logo. wikimedia commons
  • Many videos may suggest that toddlers learn from Youtube videos
  • However, this might not be true
  • Toddlers are mostly attracted to music and dance videos

Do you let your toddler watch YouTube videos? It may not help them to learn new things, a study suggests.

The study results indicate that toddlers up to two years of age could be entertained and kept busy by their parents showing them YouTube clips on smartphones, but they may not learn anything from the videos.

Youtube may not help toddlers learn new things. Flickr
Youtube may not help toddlers learn new things. Flickr

“Young children are attracted to smartphones more than other forms of media and there is a need for more techno-behavioural studies on child-smartphone interaction,” said the lead author of the study, Savita Yadav from the Netaji Subhas Institute of Technology in New Delhi.

For the study, published in the journal Acta Paediatrica, the researchers recruited 55 toddlers between 6 to 24 months old, using professional and personal contacts and visited by two observers, for at least 10 minutes.

Also Read: YouTube videos can now be watched on WhatsApp messenger

The observers recorded the toddlers’ abilities to interact with touchscreens and identify people in videos and noted what videos attracted them the most. The toddlers were attracted to music at six months of age and interested in watching the videos at 12 months.

Make your kids play outdoors to boost their eyesight
Toddlers are more attracted towards music and dance videos. wikimedia commons

They could identify their parents in videos at 12 months and themselves by 24 months. They started touching the screen at 18 months and could press the buttons that appeared on the screen, but did not understand their use.

The toddlers preferred watching dance performances by multiple artists with melodic music, advertisements for products they used, and videos showing toys and balloons. IANS