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Google reveals Top 10 and most Creative ‘India YouTube Ads’ that people choose to watch

Emotionally engaging ad content came out as a winning ingredient for Indian viewers

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Representational image. Pixabay

New Delhi, October 27, 2016: Google on Thursday revealed the India YouTube Ads leaderboard, a coveted listing of the ads that India chose to watch during July, August and September of this year. The YouTube Ads leaderboard showcases the most creative ads that people choose to watch.

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The top 10 ads include: SheronKePanje #MaaKaDhula, #MomBeAGirlAgain, #MPMeinDilHuaBachaSa, Bajaj V – The Invincible, #BiggestSmallChange, Kinder Joy New Imagination, Kapil Sharma ne Dikhaya #AngrezipantiKoAngootha, Pepsi Mood Vending Machine – A good exam ends with #PepsiMoji, #AirtelOpenNetwork, #Fashion Kar le and Style Bana le with Myntra.

Combined, the top 10 ads made for an astounding 2.8 lakh hours of watch time, with nearly 72 per cent ads getting viewed on mobile devices, Google said in a statement.

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“Emotionally engaging ad content came out as a winning ingredient for Indian viewers and based on the average watch time per ad, it is clear that people are happy to invest their time on advertising that they can easily relate and connect with,” Google added.

Seven out of the top 10 ads including Bajaj, Amazon, Micromax, Pepsi, Idea and Airtel have taken this approach, which helped them engage with audiences better.

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Google also revealed that the brands are increasingly telling stories from kids’ perspective and Dettol, Madhya Pradesh Tourism and Kinder Joy’s ads have all done this — hitting the mark with their audiences. (IANS)

  • Ruchika Kumari

    I love MP tourism ad….They always make wonderful ads

  • Antara

    A nice compilation!

Next Story

Google Testing Shopping Links Under YouTube Videos

Amazon’s growing advertisement business could have prompted Google to start focusing on other revenue streams since ads are a key source of its income

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Google, smart compose
The Google name is displayed outside the company's office in London, Britain. VOA

In a bid to ramp up its online shopping business to compete with Amazon, Google is testing shopping links under YouTube videos.

The test feature displays product prices and recommendations under videos playing on the site, making it easier for viewers to buy them on Google.

The test advertisements first popped up under Nike videos and clicking on them redirected users to the Google Express marketplace to complete the purchase, The Information recently reported.

youtube
FILE – Signage is seen inside the YouTube Space LA offices in Los Angeles, California, Oct. 21, 2015. VOA

The feature seems to be rapidly adding retailers to its Google Express marketplace, which, the search engine giant plans to rebrand as Google Shopping, according to two sources familiar with the business.

The search engine giant began testing the feature ahead of its Google Marketing Live event which is scheduled to be held on May 14 where the company is expected to announce over 10 new digital marketing products.

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Amazon’s growing advertisement business could have prompted Google to start focusing on other revenue streams since ads are a key source of its income, the report added. (IANS)