Sunday January 21, 2018
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Google withdraws YouTube app from Amazon Fire TV

Google hasn’t been happy about Amazon’s anti-competitive nature when it comes to allowing rivals to sell their own hardware items – like smart speakers and media players – on Amazon.com.

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The Google Cloud Platform will help in the growth of enterprises in India. Wikimedia Commons
The Google Cloud Platform will help in the growth of enterprises in India. Wikimedia Commons
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  • A disagreement between both the companies fires up their rivalry.
  • Although Amazon is working fine with Apple TV, The disagreements with Google are not seeming to end.
  • This rivalry has made Roku, the biggest streaming service in the U.S.A.

The feud between Amazon and Google continues today with the early removal of YouTube from the Fire TV – a move Google had said wouldn’t take place until January 1, 2018. But as a number of Fire TV owners have now noticed, launching the YouTube app today informs you that you can choose to watch “YouTube and millions of other websites” by using a web browser. You then have the option to choose from Amazon’s own Silk browser or Firefox, with a click of a button.

Amazon's rivalry with Google intensified . Wikimedia
Amazon’s rivalry with Google intensified. Wikimedia

The disagreements between the companies that led to this consumer-unfriendly stance go back several years.

Google hasn’t been happy about Amazon’s anti-competitive nature when it comes to allowing rivals to sell their own hardware items – like smart speakers and media players – on Amazon.com. The retailer has long refused to stock devices that competed with its own – like Apple TV, Chromecast, Google Home, and others – in an effort to promote Amazon products like Echo speakers and Fire TV.

However, Amazon and Apple recently negotiated an agreement that brought the Apple TV back to Amazon and Amazon’s Prime Video app to Apple TV.

Meanwhile, it seemed discussions between Amazon and Google were improving earlier this month when the Chromecast and Chromecast Ultra reappeared on Amazon.com. (They’re still showing as “currently unavailable,” however.)

The other issue at hand was that Amazon had launched its own version of Google’s YouTube player for its Echo Show device, without working with Google to ensure core features were accessible. There’s been quite a bit of back and forth on this matter, with Google pulling that player, only to have Amazon surreptitiously work around the block by implementing a web version of YouTube instead.

That led Google this month to declare that it would pull YouTube entirely from Amazon’s hardware lineup, including Fire TV. The player was yanked immediately from Echo Show, but Fire TV owners were told that the app would work until January 1, 2018.

It would be unusual for Google to actually pull the YouTube app ahead of its deadline, which indicates this change – to point YouTube users to web browsers instead – may have come from Amazon’s side.

That theory is further backed up by the fact that sideloading the YouTube app onto Fire TV will continue to display the “warning” message, according to a report from AFTVNews.com and commenters on Reddit.

However, it’s unclear if Amazon’s choice to redirect YouTube users to web browsers ahead of schedule is fully rolled out. One report from Cord Cutter News said you’ll only see the browser choice screen if you have a browser installed on your Fire TV, for example. (Update: a recompilation of the app’s code, though, indicates the app has been changed to only point to the web browser – no matter if you have one installed or not.)

Amazon Fire TV Logo. Wikimedia Common
Amazon Fire TV Logo. Wikimedia Common

On two Fire TV devices we have here (a prior generation and new generation player), we’re only seeing the browser choice screen as of today. And many users worldwide are reporting the same, per Twitter.

We’ve reached out to Amazon and Google for comment. Google has not responded, but a rep from Amazon offered the following statement:

“I can confirm that YouTube and millions of other websites are accessible by using a web browser like Firefox or Silk on Fire TV.”

With all this drama, is it any wonder that Roku is the top streaming device in the U.S.?

Consumers don’t want to be jerked around like this all because two competitors can’t work out a reasonable solution that serves both their interests. At the end of the day, Amazon and Google only hurting themselves by alienating their overlapping customer base – a group that easily could (and probably should) switch to Roku at this point. IANS

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Facebook might bring Stories on desktop

Facebook users will be able to upload photos or videos, or shoot them with their webcam to post from desktop

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Facebook to introduce stories on desktop.
Facebook to introduce stories on desktop.
  • Facebook believes their stories can fetch the company money with correct advertising
  • They are trying to create and share stories through desktop
  • Users will be able record stories via their webcams

Although Facebook ‘Stories’ is not as popular as it is on Instagram and WhatsApp, the social media giant is convinced that the feature can fetch money through effective advertising and due to this, the company might soon launch it on desktop.

The company said that the narrative, ephemeral, camera-first format is the future of sharing… and advertising, Tech Crunch reported late on Thursday.

The report said that Facebook was doubling down on ‘Stories’ by testing the ability to create them from desktop and a much more prominent placement for viewing it atop the News Feed instead of in the sidebar.

Also Read : Meet the man behind Facebook’s successful ad business

Facebook is trying on many changes to increase the feasibility of their story feature. Pixabay
Facebook is trying on many changes to increase the feasibility of their story feature. Pixabay

“We are testing the option to create and share ‘Stories’ from Facebook on desktop and are also testing moving the Stories tray from the top right corner to above News Feed, just like on mobile,” a Facebook spokesperson was quoted as saying.

Previously users could only consume ‘Stories’ on web that had to be created on mobile.

Brands, Event promoters and Group admins who manage their Facebook presence from desktop might embrace ‘Stories’ more now that they can post from there, too, the report pointed out.

Facebook believes their stories can do great with better advertising.
Facebook believes their stories can do great with better advertising.

Also Read : Why Facebook blocking posts in India is necessary

Advertisers are likely to be more comfortable after getting Stories on desktop.

Moreover, a Digiday report said that Facebook was also building an augmented reality (AR) team in London to help it pitch sponsored AR filters to advertisers.

Facebook users will be able to upload photos or videos, or shoot them with their webcam to post from desktop. That could attract the monologue-style YouTube vloggers who have trained themselves to talk into their computer. IANS