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Government has taken many steps for welfare of minorities: Mukhtar Abbas Naqvi

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By NewsGram Staff-Writer

New Delhi: Mukhtar Abbas Naqvi, the Minister of State for Minority Affairs, said on Monday that the Union government has taken several steps for ensuring the welfare of minorities.

“The government has taken several steps for overall development of underprivileged, poor sections, including minorities,” he said at a book launch function here.

Naqvi said that the USTAAD scheme, which aims at capacity building and updating the traditional skills of master craftsmen and artisans, was one of the important initiatives taken for the welfare of the minorities, especially the Muslim community.

The scheme would be helpful in providing a platform to publicize and showcase traditional skills, arts, and crafts of minority communities, he said.

“This initiative will provide a broad market for arts and crafts of minorities,” the minister said.

Speaking on the occasion, Minority Affairs Minister Najma Heptulla said her ministry would take help from expert knowledge partners like National Institute of Fashion Technology, National Institute of Design, Indian Institute of Crafts and Design, ACCESS Development Services, and Export Promotion Councils in order to make its scheme a success.

Earlier, the book “India’s Creative Continuum – Minority Communities in Craft” was released by Minister of State in the PMO Jitendra Singh.

Reiterating the government’s commitment to empower minorities, Singh said that the focus of the central government was to create employability and employment simultaneously.

“The documentation of traditional arts/crafts of minorities and promoting the masters of the crafts will help in preserving, protecting, and promoting,” he said.

In the ongoing exhibition-cum-sale of traditional crafts and skills, there was a display of 18 traditional skills from various states including Punjab, Jammu and Kashmir, Madhya Pradesh, and Uttar Pradesh.

(With inputs from IANS)

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Most Positive Buzz In India Created By Google in 2018: Report

YouGov "BrandIndex" also revealed the brands that noted the greatest improvement to consumer perception in 2018. 

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Google, smart compose
The Google name is displayed outside the company's office in London, Britain. VOA

Google created the most positive buzz in India last year, follewed by Facebook-owned WhatsApp and Google-owned YouTube, international research firm YouGov said on Wednesday.

Google had a Buzz score of 57.2 points, WhatsApp 55.7 and YouTube 52.9 points in the “2018 YouGov BrandIndex Buzz Rankings” in India.

“In the age of digital natives, it is no surprise that the top 10 list has a dominance of technology brands. Noticeably, financial brands have recorded good improvement to their buzz score in the past year,” YouGov India General Manager Deepa Bhatia said in a statement.

Google
The Google logo is seen at a start-up campus in Paris, France, Feb. 15, 2018. VOA

YouGov “BrandIndex” measures the public’s perception of brands on a daily basis across a range of metrics.

The rankings are compiled using Buzz scores from the entire year’s worth of data. Buzz scores measure whether people have heard anything positive or negative about a brand during the previous two weeks.

“According to the rankings, we see a surge in the popularity of digital brands and social networks. While the top 3 is dominated by technology giants, social networks like Facebook and Instagram park themselves at nine and 10, respectively,” said the report.

MakeMyTrip was at fourth place, followed by Amazon at fifth spot.

Google, Berlin
Google CEO Sundar Pichai and Philipp Justus, Google Vice President for Central Europe and German-speaking Countries, chat behind a Google logo during the opening of a new Google office in Berlin, Germany, Jan. 22, 2019. VOA

Cab hailing services like Ola and Uber managed to stay in the limelight for a large part of the year and grabbed seventh and eighth position, respectively.

Also Read: YouTube Bans Dangerous, Harmful Pranks From its Platform

Food-delivery platform Swiggy landed at the sixth spot in the top 10 list.

YouGov “BrandIndex” also revealed the brands that noted the greatest improvement to consumer perception in 2018.

In India, Zomato is the “most improved” brand of the past year, followed by Instagram and Kotak Mahindra Bank. (IANS)