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Here’s How Facebook Identifies ‘Inauthentic Behaviour’

To ensure that we stay ahead, we’ve invested heavily in better technology and more people.

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Fake News, Facebook, dating
Intel, Facebook working on cheaper AI chip. VOA

Facebook announced Friday that it had removed 82 Iranian-linked accounts on Facebook and Instagram. A Facebook spokesperson answered VOA’s questions about its process and efforts to detect what it calls “coordinated inauthentic behavior” by accounts pretending to be U.S. and U.K. citizens and aimed at U.S. and U.K. audiences.

Q: Facebook’s post says there were 7 “events hosted.” Any details about where, when, who?

A: Of seven events, the first was scheduled for February 2016, and the most recent was scheduled for June 2018. One hundred and ten people expressed interest in at least one of these events, and two events received no interest. We cannot confirm whether any of these events actually occurred. Some appear to have been planned to occur only online. The themes are similar to the rest of the activity we have described.

Q: Is there any indication this was an Iranian government-linked program?

A: We recently discussed the challenges involved with determining who is behind information operations. In this case, we have not been able to determine any links to the Iranian government, but we are continuing to investigate. Also, Atlantic Council’s Digital Forensic Research Lab has shared their take on the content in this case here.

facebook
Iranians surf the internet at a cafe in Tehran, Iran, Sept, 17, 2013. In Iran, a government push for a ‘halal’ internet means more control after protests.. VOA

Q: How long was the time between discovering this and taking down the pages?

A: We first detected this activity one week ago. As soon as we detected this activity, the teams in our elections war room worked quickly to investigate and remove these bad actors. Given the elections, we took action as soon as we’d completed our initial investigation and shared the information with U.S. and U.K. government officials, U.S. law enforcement, Congress, other technology companies and the Atlantic Council’s Digital Forensic Research Lab.

Q: How have you improved the reporting processes in the past year to speed the ability to remove such content?

A: Just to clarify, today’s takedown was a result of our teams proactively discovering suspicious signals on a page that appeared to be run by Iranian users. From there, we investigated and found the set of pages, groups and accounts that we removed today.

To your broader question on how we’ve improved over the past two years: To ensure that we stay ahead, we’ve invested heavily in better technology and more people. There are now over 20,000 people working on safety and security at Facebook, and thanks to improvements in artificial intelligence we detect many fake accounts, the root cause of so many issues, before they are even created. We’re also working more closely with governments, law enforcement, security experts and other companies because no one organization can do this on its own.

Facebook, Child nudity
This photo shows a Facebook app icon on a smartphone in New York. VOA

Q: How many people do you have monitoring content in English now? In Persian?

A: We have over 7,500 content reviewers globally. We don’t provide breakdowns of the number of people working in specific languages or regions because that alone doesn’t reflect the number of people working to review content for a particular country or region at any particular time.

Q: How are you training people to spot this content? What’s the process?

A: To be clear, today’s takedown was the result of an internal investigation involving a combination of manual work by our teams of skilled investigators and data science teams using automated tools to look for larger patterns to identify potentially inauthentic behavior. In this case, we relied on both of these techniques working together.

Also Read: Social Media Advertising in 2019: Staying Ahead of The Curve

On your separate question about training content reviewers, here is more on our content reviewers and how we support them.

Q: Does Facebook have any more information on how effective this messaging is at influencing behavior?

A: We aren’t in a position to know. (VOA)

Next Story

5 Main Benefits of Buying Facebook and Instagram Likes

If you are new to the idea of buying Facebook and Instagram likes it may seem a little nerve-wracking, but by choosing a top quality provider you have nothing to fear

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Facebook, Fake News
5 Main Benefits of Buying Facebook and Instagram Likes . VOA

There are plenty of opportunities to buy likes for your social media platforms, pages and channels, and so long as you choose a great supplier there are lots of plus points that make it worth it. Looking or more information to see if this is for you? Keep reading as we run through the main benefits of buying likes on two sites –Facebook and Instagram.

Facebook, India, Fake News, Hate Speech, Russia, digital
A Facebook panel is seen during the Cannes Lions International Festival of Creativity, in Cannes, France. VOA

The main benefits of buying Facebook likes

  1. It gets you attention
    Decent numbers of likes creates a buzz and gives you a better chance of appearing in search engine results, and on random people’s pages. Of course you need to have something really good on offer to maintain interest when people take a look at your page, but at least you know your efforts to show off what you have written will be rewarded.
  2. It’s a simple way to build or boost your brand
    This is important because when viewers see a page, especially one related to a business, has a lot of likes it creates an image of credibility and trust. That’s something you need if people are going to buy a product or service from you, or even just to encourage them to like and follow – and perhaps be active on your page at some point. People are also much more likely to share your page or invite friends to like it if they believe it is trustworthy.

    3. You get results fast
    It can be disheartening to devote hours of effort to promoting your Facebook page only to find that likes are added really slowly. There is only so much you can do through your own efforts, so buying likes is a good way to get things moving and reach a big potential genuine pool of Facebook users.

    Instagram
    Instagram:An affordable way to boost your content
    . Pixabay

    The main benefits of buying Instagram likes

  3. Greater exposure – fast
    Likes can usually be delivered quickly, in some cases within hours of ordering, which boosts your content immediately as other people are naturally drawn to things others consider likeable.

    2. An affordable way to boost your content
    Good and trustworthy providers of Instagram paid likes offer several different packages, and all are pretty good value, so you don’t need to break your budget.

    3. It’s a safe way to boost your site
    Again, presuming you choose a respected provider, as the likes you get will be decent quality (made by real people with real accounts, not bots.) Check a provider out by looking at things like how long they have been in business, their reputation and reviews across the web.

    4. Buying likes saves you time
    Freeing up a lot of time normally spent promoting your Instagram page can be spent instead on building connections, adding fantastic content and all the other tasks which take time.

Also Read: Facebook To Invest Over $300 mn to Support Local News

If you are new to the idea of buying Facebook and Instagram likes it may seem a little nerve-wracking, but by choosing a top quality provider you have nothing to fear, and a lot of good things to gain. Check out Social Media Daily to learn more.