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Social Media Advertising in 2019: Staying Ahead of the Curve

Social media advertising is certainly set to boom in 2019.

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social media
Social media marketing now represents a full-time job.

It is estimated that there are now more than four billion global Internet usersThe majority of these access social media pages on a regular basis; as high as 80 per cent in some areas of the world. Not only have websites including Facebook and Twitter been used to pass along casual messages, but they are even influencing other areas such as politics. It therefore makes perfect sense that businesses are looking to leverage the power associated with digital advertising campaigns. What does 2019 have in store and how can your organisation make the best use out of the tools that are currently available?

Modern Trends Signal a Bright Future 

There are several trends worth noting in 2019. Perhaps the most interesting is the rise in the number of mobile devices used to connect to social media pages. Thanks to the use of dedicated applications and 4G wireless connections, users are more likely to browse through their news feeds while out and about. Businesses will therefore be able to actively target potential customers within real-time scenarios. In the same respect, the public now has the ability to follow their favourite pages and to keep up to date with any offers that are placed. So, marketing professionals will need to keep abreast of any feedback so that on-the-fly changes can be made when required. 

Social Media Companies Accelerating To Remove Online Hate Speech
Social Media Companies Are Accelerating To Remove Online Hate Speech, VOA

While the number of social media users continues to grow, their needs are becoming more focused and narrow. No longer are visitors willing to endure generic advertisements and similar forms of spam. They are looking for specific products and services. Businesses which continue to adopt a watered-down approach are likely to fare poorly in the coming year. the age of personalised marketing and merchandising are now upon us. Businesses need to fully appreciate the needs of their audience if they hope to make a lasting impression.

Finally, the B2B and B2C competition associated with social media should become even more noticeable in the coming year. This is great news for the average customer, as he or she will have a greater range of products and services to choose from. However, marketing professionals must appreciate the fact that they will likely need to adjust their previous campaigns. Embracing a more proactive approach will help to guarantee brand loyalty and a steady income stream. Second-best strategies simply will not suffice. 

Social media. Offensive Speech
An iPhone with Twitter, Facebook and other apps, May 21, 2013. U.S. internet companies are taking a harder look at their policies that have promoted free expression around the world.VOA

Steps that Businesses Can Take 

Now that we have highlighted some of the main trends that are expected to make digital waves in 2019, are there any tools which businesses can employ in order to capitalise upon such upward momentum? Let’s look at a handful of key takeaway points and options to consider. 

The first step is to download the hands-on and authoritative Facebook advertising guide provided by Oberlo. Not only is the information extremely relevant, but it is explained in such a manner as to make it easy for novices to appreciate the steps that should be taken. Some of the topics which are covered include: 

  • Effective advertising strategies.
  • Their associated costs.
  • How to establish an effective campaign.
  • Getting to know your target audience.

In other words, this definitive guide represents a solid foundation from which a targeted publicity campaign can be created. 

Social Media
Digital marketing is also another popular profession among graduates. Wikimedia Commons

Another suggestion to keep in mind involves the liquidity of social media itself. In order to keep abreast of customer sentiment and feedback, marketing managers and similar stakeholders will need to take a proactive approach. Simply waiting for results to pan out is a sure-fire way to lose a potentially viable audience. Social media marketing now represents a full-time job and it could be wise to employ a specialist in order to better understand where the business may be headed. 

In the same respect, the use of third-party marketing and advertising software is set to increase during 2019. These user-friendly platforms have become highly intuitive and they can be customised to suit the needs of the online business in question. Such tools are also cost-effective options when compared to attempting similar feats with traditional in-house software packages. 

Facebook, data, social media
A Facebook start page is shown on a smartphone in Surfside, Florida. Aug. 21, 2018. The social media giant Facebook said late Wednesday Aug. 22, 2018, it has banned a quiz app for refusing to be audited and concerns that data on as many as 4 million users was misused, after it found user information was shared with researchers and companies. VOA

A final suggestion involves the ways in which an audience base should be analysed. As mentioned earlier, top-down and otherwise generic approaches serve little purpose. It is critical to appreciate specific trends and buying habits. Some of these metrics can often include: 

  • An age and gender breakdown.
  • Where the majority of the audience is located.
  • Which pages are receiving the highest number of hits.
  • The most successful marketing campaigns (as well as those which failed to hit their mark).

Social media advertising is certainly set to boom in 2019. As even more users are now entering into this massive digital landscape, we should fully expect this trend to continue well beyond the coming year. 

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YouTube Wants US Government to Clarify Child Privacy Law

Earlier in September, the tech giant was slapped with a hefty $170 million fine post which it planned sweeping changes to kids videos

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YouTube
YouTube announced big changes to how it treats kids videos after the US FTC hit it with new rules and a record penalty to settle a probe into the privacy of children's data on the video platform. Pixabay

Google-owned YouTube wants the US government to clarify how much its video service is subject to child privacy law.

The video-sharing platform has submitted new comments to the US Federal Trade Commission (FTC), asking the agency to loosen some of the restrictions on videos directed at kids.

“Currently, the FTC’s guidance requires platforms must treat anyone watching primarily child-directed content as children under 13. This does not match what we see on YouTube, where adults watch favourite cartoons from their childhood or teachers look for content to share with their students,” the tech giant recently wrote in a blog post.

Earlier in September, the tech giant was slapped with a hefty $170 million fine post which it planned sweeping changes to kids videos.

Since then, many creators have expressed concern about the complexity of Children’s Online Privacy Protection Act (COPPA), their ability to comply with it, and its effect on the viability of their businesses.

YouTube
Google-owned YouTube wants the US government to clarify how much its video service is subject to child privacy law. Pixabay

“Questions range from what content is directed at children, to how to treat adults who might be watching kids content. This is particularly difficult for smaller creators who might not have access to legal resources. Balanced and clear guidelines will help creators better comply with COPPA and live up to their legal obligations, while enabling them to continue producing high-quality kids content that is accessible to everyone, everywhere,” the firm added.

ALSO READ: People Who Find Meaning in Their Lives Are Healthier and Happier: Study

YouTube announced big changes to how it treats kids videos after the US FTC hit it with new rules and a record penalty to settle a probe into the privacy of children’s data on the video platform.

It was the biggest penalty ever levied for violations of the Children’s Online Privacy Protection Act, or COPPA. (IANS)