Thursday April 9, 2020

Hike messenger adds Marathi, Gujarati, 6 other Indian languages

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New Delhi: Now users of Hike messenger will be able to access the country’s second largest messaging app in native Indian languages like Hindi, Marathi, Tamil, Gujarati, Bengali, Malayalam, Kannada and Telugu after it announced a new update in this regard. The updated app with the support of these regional Indian languages has become available from December 23 and is live for Android phones.

Here are the new features:

  1. Multi-lingual interface: The users now will be able to select the language of the app as soon as they open it for the first time.

2. Multi-lingual keyboard: Another feature includes support to 9 languages by the app keyboard. The glide functionality that allows to swap between different keyboards and predictive text technology make it easy for the users to text in their own languages.

3. Native stickers: Those who like to express themselves in social platforms will appreciate Hike’s decision providing support for stickers in native languages, giving the user a new look.

“Today, we’re excited to launch hike in 8 local languages. For the first time ever millions of Indians will be able to seamlessly chat in their local languages only on hike,” Kavin Mittal, CEO and Founder, Hike Messenger, reportedly said.

With 70 million active users currently, Hike recently announced hike direct feature allowing users to share and chat with the internet.

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Snapchat Unveils New Feature To Support 5 Additional Indian Languages

Snap recently teamed up with Reliance Jio for a first of its kind "Jio's Got Talent" creative AR challenge

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Snapchat
Snapchat which has an average of 218 million daily users is trying to build a local product for India where Facebook-owned Instagram is very popular. Pixabay

Snap, the parent company of photo-sharing app Snapchat, on Thursday rolled out support for five additional Indian languages Bengali, Kannada, Malayalam, Tamil and Telugu.

Snapchat currently supports Hindi, Marathi, Gujarati and Punjabi, which were introduced last year, bringing the total to nine, the company said in a statement.

“We continue to roll out new features and experiences that reflect the culture and values of our community in India. We are excited by the growth we’ve seen here as we have almost doubled our daily users over the past year,” said Nana Murugesan, Managing Director, International Markets at Snap Inc.

Snapchat which has an average of 218 million daily users is trying to build a local product for India where Facebook-owned Instagram is very popular.

The company opened its first office in Mumbai last year and established a team focused on expanding local partnerships, building an engaged community of creators and users and supporting local advertisers.

The company has so far announced partnerships with TSeries, NDTV and WWM Times Group.

In addition, it launched aLandmarkers’ a”Augmented Reality (AR) experiences – for the Taj Mahal and the Gateway of India, as well as AR Lenses, Filters and Stickers during Indian festivals.

Snap recently teamed up with Reliance Jio for a first of its kind “Jio’s Got Talent” creative AR challenge.

Iphone, Smartphone, Social Media, Phone, Mobile Phone
Snapchat currently supports Hindi, Marathi, Gujarati and Punjabi, which were introduced last year, bringing the total to nine, the company said in a statement. Pixabay

“India is one of the most culturally diverse countries in the world, and we want our platform to be accessible to as many people as possible,” said Murugesan.

The average number of Snaps created every day has grown to more than 3.5 billion while the average time spent per user is 30 minutes per day.

On average, 2 in 5 Snapchatters watch Discover feed content every day that offers more than 450 premium content channels worldwide.

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Snapchat recently launched a unique form of personalised entertainment with Bitmoji TV, featuring the Snapchatter and last snapped friend in a 10-episode series. (IANS)