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‘Hindi not a national language if whole country is not speaking it’: Adoor Gopalakrishnan

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Mumbai: Adoor Gopalakrishnan, the National award winning filmmaker, proclaims that Hindi should not be treated as a national language if the whole country is not speaking it just like in South and Northeast India.

Gopalakrishnan feels Hindi is a beautiful language; however it should not be imposed and be counted as a regional language since India is a country with diverse cultures.

“Hindi is a very beautiful language. There are very fine writers in Hindi, no doubt about that, but you cannot impose Hindi over and above others.. not only administratively but even otherwise,” he told reporters.

Regarded as one of the finest filmmakers of the country, Gopalakrishnan, 74, is considered to be one of those who revolutionized the Malayalam cinema.

Since India is made up of various cultures, Adoor senses that an “exclusive” attitude will not work.

“Hindi was by official imposition only. Because officially they want to have one language kind of attitude from everybody… that’s a very exclusive kind of attitude. India is a country of several different cultures, languages, styles of living.

“Naturally, you have to allow and understand that. It’s all together only that India is made up of,” he said, on the sidelines of the second edition of Gateway LitFest here.

With his debut film “Swayamvaram” in 1972, the filmmaker proved to be a pioneer in the new wave cinema movement in Kerala. His last film “Oru Pennum Randaanum” (A Climate of Crime) in 2008  won him the Kerala state award for best director.

Adoor says a language cannot become ‘national’ if only a part of the country speaks it.

“It is wrong when you think Hindi is a national language and other languages are regional. All the languages are regional, it becomes national only when everybody in the country speaks a particular language, but that doesn’t happen,” he said.

Adoor feels Hindi is not more than a medium for inter-community dialogues.

“In the North-East, in South, they don’t speak Hindi. So, you cannot call it national language. These are languages used for inter-community dialogues, not more than that. Hindi is reaching more people because most of the North is speaking Hindi. It should be treated as regional language only,” he said. (Inputs from Agencies, Image source: iffcolombo.com)

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YouTube India to Focus on Regional Languages For Driving Creator Growth

According to the company, for the past several years, video has increasingly been a medium that inspired and fascinated Indians and also became the canvas for their imagination

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YouTube
YouTube creators have become effective storytellers, with more than 1,200 Indian creators crossing the one million subscriber milestone, while just five years ago, there were only two creators with a million subscribers on the platform. Pixabay

Google-owned YouTube, which has more than 265 million monthly active users in India, will focus on regional languages to drive the growth of creators on the platform in 2020, a top company executive has said.

According to Satya Raghavan, Director, Content Partnerships, YouTube in India, the company’s focus on Indian languages will continue and it will encourage more creators to find success on the video sharing platform in the next year.

“In the last three years we saw good growth in regional languages, especially Tamil, Telugu and Malayalam. We saw uptake for content in Tamil initially, and Telugu and Malayalam picked up later too,” Raghavan told IANS on Friday.

Other languages such as Bengali, Punjabi, Gujarati, and Marathi started to evolve on YouTube India in 2016.

These Indian languages continued expanding their verticals, from comedy to gaming to beauty, and today they have a full range of content on the popular video sharing platform.

“In the twelfth year of YouTube’s journey in India, 2019 has proven to be a coming-of-age year in more ways than one,” he noted.

This year, genres such as farming, gaming and learning, grew into categories worth mentioning on YouTube, and hit massive reach and engagement.

According to the company, across categories, women creators were seen leading from the front.

YouTube
Google-owned YouTube, which has more than 265 million monthly active users in India, will focus on regional languages to drive the growth of creators on the platform in 2020, Pixabay

While 2016 had just one woman YouTube creator with a subscriber base of over one million, this year saw that number shoot to 120 women YouTube creators with over a million followers.

Asked if women creators did particularly well in a specific genre, Raghavan replied: “They did well in almost every category.”

To further encourage the engagement of viewers and also the growth of creators and content, the company will focus on learning and gaming verticals in the next year.

“We expect to focus more on growing the learning vertical, and especially gaming which will continue to see uptake among people,” noted Raghavan.

Earlier this year, the company, at its annual flagship event Brandcast, had said: “India is now both our biggest audience and one of our fastest growing audiences in the world. YouTube today has become the first stop for users to consume content, whether they’re looking for entertainment or information.”

YouTube
Other languages such as Bengali, Punjabi, Gujarati, and Marathi started to evolve on YouTube India in 2016. Pixabay

YouTube creators have become effective storytellers, with more than 1,200 Indian creators crossing the one million subscriber milestone, while just five years ago, there were only two creators with a million subscribers on the platform.

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According to the company, for the past several years, video has increasingly been a medium that inspired and fascinated Indians and also became the canvas for their imagination. (IANS)