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Hindi to dominate digital world: Modi

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source: thehindu.com
source: thehindu.com

By NewsGram Staff Writer

Bhopal: Prime Minister Narendra Modi called for efforts towards a more vibrant use of Hindi, contending it would be among three languages to dominate the digital world.

At the inauguration of the World Hindi Conference here, Modi revealed that he had learnt Hindi in his childhood from UP traders while selling tea. He opined that more and more people were getting inclined to speak in Hindi.

“In the days to come, the significance of Hindi language will increase because language experts believe that by the end of the 21st century, out of 6,000 languages, 90 percent will lose their sheen. If we fail to understand this warning and fail to protect the language, then Hindi will only remain a matter of research,” he said.

Modi stated that the digital field would bring massive changes to the world with everybody using social media like WhatsApp. “Experts believe that in this field, three languages – English, Chinese and Hindi – will dominate the digital field,” Modi said, and added that it is the responsibility of tech experts to develop software to popularize Hindi and other Indian languages.

The three-day conference is being held at the Lal Parade Ground in Makhan Lal Chaturvedi Nagar here.

Modi spoke of the love for Hindi in countries he visited during his foreign trips. He also came to know of the efforts being made to popularize Hindi in those countries.

External Affairs Minister Sushma Swaraj remarked that this conference was focused on the progress of the Hindi language, while the previous ones were focused on Hindi literature.

She said the conference, first held in Nagpur in 1975, is being held in India after 32 years.

Stressing the need to preserve Hindi language, she stated that suggestions of experts attending the conference would be taken and a report compiled in the concluding session. The main recommendations should then, be acted upon.

Modi also released a postal stamp to mark the 10th World Hindi Day during the conference.

(With inputs from IANS)

 

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PM Narendra Modi Engages with Celebrities to Boost Visibility

Ahead of the 2019 elections, Modi has been increasingly reaching out to Bollywood celebrities to urge citizens to cast their vote

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India, elections, vietnam, BJP
India's Prime Minister Narendra Modi gestures as he addresses a gathering in New Delhi, India. VOA

Prime Minister Narendra Modi engaged with celebrities across different fields effectively on social media in the run-up to the 2014 general elections to raise his visibility and further his electoral ambitions, as per a US study.

Joyojeet Pal, an associate professor at the University of Michigan’s School of Information, examined more than 9,000 tweets from @narendramodi between February 2009 and October 2015 to research Modi’s engagement with Indian public figures before and after elections.

As per the study, ‘Brand Modi: Decoding social media engagement with celebrities’, there were three distinct phases of engagement that happened in the six years for which he studied Modi’s tweets.

It was noticed in the first phase, Modi reached out to Amitabh Bachchan, businessman Narayana Murthy, cricketer Sachin Tendulkar and spiritual leader Sri Sri Ravi Shankar. “By engaging with them, he presented the idea that people outside his core support group and with broad followings were willing to engage with him,” Pal said.

Around 2013, his approach moved to getting support for his campaign by referring to various celebrities in his tweets, posing with them, and in some cases, getting their outright endorsement for the campaign. During this phase, celebrity engagement was mainly through pictures showing affiliation.

Narendra Modi
Narendra Modi.(Wikimedia Commons)

The efforts rounded off post-election when Modi called on celebrities primarily as champions for his initiatives.

According to Pal, this was the phase when Modi presented his initiatives as campaigns with national appeal rather than something imposed on the country.

This, Pal said, was particularly seen with Swachh Bharat, a national movement to clean up India’s roads and infrastructure, and, subsequently, with demonetisation. Celebrity engagement at these points presents the views of a collaborative, thoughtful leader.

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Number of Modi’s Twitter followers stands at 46.6 million, and he continues to engage with celebrities.

Ahead of the 2019 elections, Modi has been increasingly reaching out to Bollywood celebrities to urge citizens to cast their vote. (IANS)