Tuesday December 18, 2018

Hollywood Actor Julia Roberts could be the face of ‘India, Land of Yoga’ campaign

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Julia Roberts Source: Wikimedia Commons
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The tourism ministry of India is planning to start up a ‘India, Land of Yoga’ campaign with Hollywood actress, Julia Roberts as the campaign’s leading face. This Global campaign will help in projecting India as the land of Yoga.

  • Julia Roberts practices Pratyahara, the fifth limb of Yoga which helps the practitioners in conscious withdrawal of energy from the senses
  • Roberts was popularly linked to Yoga after she shot the film Eat Pray Love in India
  • Roberts believes that Yoga helps her in dealing with stress
  • An official from the tourism ministry said, “This has helped promote Yoga in the West. The actress is also an Indophile and keeps coming to the country incognito”
  • The objective of ‘India, land of Yoga’ campaign is to get foreigners to stay in India for extended time and make them learn Yoga
  • The ministry of Tourism is hoping to start the campaign by 21 June which is celebrated as the International Yoga Day in United Nations since 2015
  • In 2015, Prime Minister Narendra Modi indulged people from over 80 countries to participate in a Mass Yoga manifestation
  • The tourism ministry believes that a Yoga campaign may bring in tourists
  • However, figures contradict the belief. Yoga is known to be practiced by 745 million people around the world whereas in the year 2014, only 20 percent of 23000 medical tourists from foreign countries visited Yoga centers

According to a tourism ministry official, “The plan has to be approved by tourism minister Mahesh Sharma and the Prime Minister’s Office before we approach the actress, but having an international face recognized for practicing yoga is crucial for the success of the campaign”

“Through this campaign, we want to emphasize that learning yoga in its land of origin will be a completely different experience”, another official said.

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  • Pritam Go Green

    This is a great news .Seeing this makes me happy that yoga is being recognized on a global platform .Proud to be an Indian !! 😀

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For Delhi Commuters, Google Maps Now Show Auto-Rickshaw Routes

Google Maps provides globally over a billion kilometres worth of transit results every day and has schedules for over three million public transit stops

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Auto rikshaws in India. Pixbay

Commuters in the national capital can now view “auto-rickshaw” routes as well as fares on Google Maps app, tech giant Google Monday said.

“Starting today, commuters in Delhi will be able to see a new public transport mode in Google Maps — auto-rickshaws. By selecting this mode of transport, commuters will be able to view suggested routes for the ride as well as the estimated auto-rickshaw fares,” Google said in a statement.

The new feature will reflect fares based on the official fare model shared by the Delhi Traffic Police, it said.

Google maps, auto-rickshaw
The latest version of the application includes enhanced voice input.

This feature will be available in the Google Maps app on the Android devices.

The idea is to incorporate one of most commonly used modes of public transport in Google Maps and share transparent information about the price of journey, Google Maps Product Manager Vishal Dutta said.

“Currently, for an unfamiliar journey, commuters often overpay and don’t have an idea about the distance or best route,” he added.

auto-rickshaw
By selecting this mode of transport, commuters will be able to view suggested routes for the ride.

Dutta said the feature will also help the users plan their journey better.

“…so they could look at the expected cost of the auto-rickshaw ride and decide whether they want to take it all the way, or perhaps take a different mode of transport instead — like a bus or the metro,” he explained.

Also Read: Google Not Going to Offer Controversial Face Recognition Technology

Google Maps provides globally over a billion kilometres worth of transit results every day and has schedules for over three million public transit stops worldwide, the statement said. (IANS)