Friday October 19, 2018

Hollywood Actor Julia Roberts could be the face of ‘India, Land of Yoga’ campaign

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Julia Roberts Source: Wikimedia Commons
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The tourism ministry of India is planning to start up a ‘India, Land of Yoga’ campaign with Hollywood actress, Julia Roberts as the campaign’s leading face. This Global campaign will help in projecting India as the land of Yoga.

  • Julia Roberts practices Pratyahara, the fifth limb of Yoga which helps the practitioners in conscious withdrawal of energy from the senses
  • Roberts was popularly linked to Yoga after she shot the film Eat Pray Love in India
  • Roberts believes that Yoga helps her in dealing with stress
  • An official from the tourism ministry said, “This has helped promote Yoga in the West. The actress is also an Indophile and keeps coming to the country incognito”
  • The objective of ‘India, land of Yoga’ campaign is to get foreigners to stay in India for extended time and make them learn Yoga
  • The ministry of Tourism is hoping to start the campaign by 21 June which is celebrated as the International Yoga Day in United Nations since 2015
  • In 2015, Prime Minister Narendra Modi indulged people from over 80 countries to participate in a Mass Yoga manifestation
  • The tourism ministry believes that a Yoga campaign may bring in tourists
  • However, figures contradict the belief. Yoga is known to be practiced by 745 million people around the world whereas in the year 2014, only 20 percent of 23000 medical tourists from foreign countries visited Yoga centers

According to a tourism ministry official, “The plan has to be approved by tourism minister Mahesh Sharma and the Prime Minister’s Office before we approach the actress, but having an international face recognized for practicing yoga is crucial for the success of the campaign”

“Through this campaign, we want to emphasize that learning yoga in its land of origin will be a completely different experience”, another official said.

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  • Pritam Go Green

    This is a great news .Seeing this makes me happy that yoga is being recognized on a global platform .Proud to be an Indian !! 😀

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Jaipur Literature Festival Takes A Questionable Stand On The #MeToo Movement

JLF's fast spreading presence in the international arena, calls for a more substantial stand on its part, as far as #MeToo is concerned.

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#MeToo, women
The hushed whispers are getting louder. Flickr

After several star speakers of the Zee Jaipur Literature Festival, including C.P. Surendran, Suhel Seth and Chetan Bhagat, among others, have been accused of sexually harassing multiple women, on the sidelines of the popular lit fest, the organisers, in a cautiously worded one-sentence tweet on Thursday, have supported the rising tide of the #MeToo campaign in India — but questions still remain.

“The ZEE Jaipur Literature Festival unequivocally stands by the women who have courageously spoken out for equity and dignity and is committed to supporting and amplifying their voices,” the official handle of the JLF said in a tweet on Thursday.

The statement came two days after a petition was started on www.change.org by writer-editor Rajni George, asking its organisers to support the #MeToo India and stand up “against sexual harassment”.

#MeToo
Jaipur Literature Festival

“We write today regarding the serious and credible allegations of sexual harassment made recently against a number of men in and around the literary world, as part of the MeToo movement in India.

“We, the undersigned, are dismayed, saddened and angered by these accounts. We admire the work that the Jaipur Literature Festival (JLF) undertakes. As India’s largest and most recognised literature festival, we believe JLF is ideally placed to take the lead in addressing this urgent issue,” George’s petition said.

JLF’s response in the one-line tweet is general, and does not specifically mention whether any of the allegations that have now surfaced were earlier brought to the notice of the organisers.

It also does not make it clear whether the doors of the festival will remain closed for the accused in its future editions, or not. It further makes no comment whatsoever on several instances that are said to have taken place on the sidelines of the annual event.

#MeToo
Sanjoy K. Roy, with writers Namita Gokhale and William Dalrymple as co-directors, has been instrumental in bringing societal issues to the fore.

Notably, many of the accused have featured in prominent sessions at what is described as the “greatest literary show on Earth”, and, in many instances, the festival has been instrumental in increasing their popularity as well as readership.

On its part, JLF, produced by Teamwork Arts, headed by Sanjoy K. Roy, and with writers Namita Gokhale and William Dalrymple as co-directors, has been instrumental in bringing societal issues to the fore. In fact, the 2018 edition of the festival in January this year had come to a close with a hard-hitting debate on #MeToo, long before the campaign gained momentum in India.

Also Read: Watch Jaipur Literature Festival Live On Twitter

Many in the literary circles feel the benchmark that JLF has itself set over the course of its journey, its coming of age and gradual but distinct shift from controversies to substance in the recent years, its fast spreading presence in the international arena, calls for a more substantial stand on its part, as far as #MeToo is concerned. (IANS)