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IGTV is Instagram’s Answer to YouTube

Not just celebrities, IGTV will let all users be a creator and let them upload vertical videos through Instagram's app or the web

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Instagram has also rolled out a plethora of new features to the app in recent times. Pixabay
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Aiming to take on Google-owned YouTube, popular photo-sharing platform Instagram announced it would allow users to upload videos up to one hour in length, up from the previous one-minute limit, adding that it has hit the milestone of one billion users worldwide.

“We launched IGTV (a button inside the Instagram home screen, as well as a standalone app) at an event featuring many of the Instagram creators who’ll make it great,” the company wrote in a blog post late on Wednesday.

Not just celebrities, IGTV will let all users be a creator and let them upload vertical videos through Instagram’s app or the web.

IGTV, Instagram's answer to YouTube, is here
IGTV, Instagram’s answer to YouTube, is here. Pixabay

“It is a new app for watching long-form, vertical video from your favourite Instagram creators, like LaurDIY posting her newest project or King Bach sharing his latest comedy skit. While there’s a standalone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it,” the company added.

Notably, the longer-form, vertical video service — which will work as a bolt-on feature to Instagram as well as having a standalone app of its own — is very important to parent company Facebook.

Also Read: Instagram Now Lets You Repost a Story You’re Tagged In

With IGTV, Instagram, as it has done in the past, is copying features pioneered by others. It assumes that its immense scale and resources can make its version the winner, even if it is well late to the party, according to BBC. (IANS)

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Instagram Stories get Facebook-Like Emoji Reactions

Earlier, in June, the Facebook-owned platform silently rolled out a smaller version of the app "Instagram Lite" allowing users to save space on their phone and download it quickly

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It also appears that to react -- and to get emoji reactions -- both the user and the uploader must have the updated version of Instagram installed on their devices. Pixabay

Photo-messaging app Instagram is testing a new feature that allows users to react to “Stories” with emojis, just as they can react on Facebook.

The feature being tested in the latest version of the app shows six emojies — clapping hands; laughing with tears; heart-eyes; shocked/surprised; sad; and fire.

It also appears that to react — and to get emoji reactions — both the user and the uploader must have the updated version of Instagram installed on their devices.

When asked about the test, an Instagram spokesperson gave IANS an affirmative answer.

Instagram
Instagram has also rolled out a plethora of new features to the app in recent times. Pixabay

“We are testing a way to make it easier to interact and get closer with your friends on Instagram,” the spokesperson said in an email on Thursday.

Also Read: Instagram Begins Question-Answer Option in ‘Stories’

Earlier, in June, the Facebook-owned platform silently rolled out a smaller version of the app “Instagram Lite” allowing users to save space on their phone and download it quickly.

Instagram has also rolled out a plethora of new features to the app in recent times, including the “emoji slider”, polls, and the newly added “Ask me a question” feature that allows users to answer questions on “Stories” in an open-ended format. (IANS)

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