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IGTV is Instagram’s Answer to YouTube

Not just celebrities, IGTV will let all users be a creator and let them upload vertical videos through Instagram's app or the web

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Instagram
Instagram. Pixabay

Aiming to take on Google-owned YouTube, popular photo-sharing platform Instagram announced it would allow users to upload videos up to one hour in length, up from the previous one-minute limit, adding that it has hit the milestone of one billion users worldwide.

“We launched IGTV (a button inside the Instagram home screen, as well as a standalone app) at an event featuring many of the Instagram creators who’ll make it great,” the company wrote in a blog post late on Wednesday.

Not just celebrities, IGTV will let all users be a creator and let them upload vertical videos through Instagram’s app or the web.

IGTV, Instagram's answer to YouTube, is here
IGTV, Instagram’s answer to YouTube, is here. Pixabay

“It is a new app for watching long-form, vertical video from your favourite Instagram creators, like LaurDIY posting her newest project or King Bach sharing his latest comedy skit. While there’s a standalone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it,” the company added.

Notably, the longer-form, vertical video service — which will work as a bolt-on feature to Instagram as well as having a standalone app of its own — is very important to parent company Facebook.

Also Read: Instagram Now Lets You Repost a Story You’re Tagged In

With IGTV, Instagram, as it has done in the past, is copying features pioneered by others. It assumes that its immense scale and resources can make its version the winner, even if it is well late to the party, according to BBC. (IANS)

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Indians Watch 54% Online Videos in Hindi: Youtube

54% of online videos watched in India are in Hindi language as suggested by YouTube

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youtube-videos
54 per cent of online videos that Indians watch are in Hindi. Pixabay

According to entertainment news, about 54 per cent of online videos that Indians watch are in Hindi, while English is preferred by only 16 per cent of the viewing population, followed by Telugu, Kannada, Tamil and Bengali, Google-owned YouTube said in a report on Tuesday.

Telugu is preferred by seven per cent of viewing population, Kannada six per cent, Tamil five per cent and Bengali is preferred by three per cent, said the study titled “Understanding India’s online video viewer”.

The research revealed that Indian users watch online videos for an average of 67 minutes everyday.

More than 70 per cent of viewership comes from 15-34 year olds and 37 per cent of users come from rural geographies.

The total online video user population is expected to reach 500 million by the end of the year, said the report.

According to YouTube, entertainment emerged to be the favourite genre along with learning content which is consumed in 43 per cent of the video viewing occasions.

The study also highlighted the ‘Four Ps’ of motivation for watching — Pleasure, emPower, Purpose and People.

Explaining these further, pleasure accounts for 55 per cent and is all about enjoyment and de-stressing; empower is 20 per cent and fulfils the need to be confident and free; purpose accounts for 14 per cent and is about progress and staying updated; people is 11 per cent and reflects the need to connect and bond.

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In India, 79 per cent of video consumption happens at home, as suggested by YouTube. Pixabay

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YouTube also revealed that Indian watch online videos anytime, anywhere and online video is watched consistently throughout the day.

Though 79 per cent of video consumption happens at home, 21 per cent of consumption happens on the move.

The study, based on responses from 6,500 viewers in India, was conducted before the onset of the global pandemic. (IANS)

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Manushi Chillar Expresses her Love for Wonder Woman on Instagram

'Wonder Woman' isn't just a character but a state of mind, says Chillar

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Manushi Chillar
Manushi Chillar believes that Wonder woman is not just a character, it is a state of mind. Wikimedia Commons

Former beauty queen and former Miss World Manushi Chillar says Wonder Woman has been a favourite of hers because she feels the superhero is not just a character but also a state of mind.

Manushi took to Instagram and posted an artwork shared by the artist Swapnil Pawar, where she is seen in the “Wonder Woman” avatar.

Alongside the image, she wrote: “‘I am the man who can’. ‘Wonder Woman’ has always been a favourite because for me, she isn’t just a character but a state of mind. @swapnilmpawar, this is the best surprise! Thank you for the love!

“P.S. – Maybe this picture is from a parallel universe?”

Manushi
Manushi took to Instagram and posted an artwork where she is seen in the “Wonder Woman” avatar. (Representational Image). Wikimedia Commons

Also Read: Odisha Govt to Hold Rath Yatra Without Devotees this Year

Manushi is all set to make her Bollywood debut opposite superstar Akshay Kumar in the upcoming film “Prithviraj”.

Directed by Chandraprakash Dwivedi, “Prithviraj” is based on the life of king Prithviraj Chauhan. It stars Akshay as Prithviraj, while Manushi will play the role of the Sanyogita, the love of his life. (IANS)

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YouTube Rolls Out ‘Video Chapters’ Features to Help Desktop, Mobile Users

Users will find it easy to skip content that is irrelevant to them with such videos organised by chapters

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YouTube
YouTube starts rolling out video chapters feature on desktop, mobile and tablets. Pixabay

YouTube has started rolling out its video chapters features with the aim of helping its users on desktop, mobile or tablets to focus on the portions that matter the most to them.

The feature will also allow creators to better organise their content. It is expected to be particularly of great help for long-form videos.

With such videos organised by chapters, just like a book, users will be able to skip some portions that they may find irrelevant.

“The Video Chapters feature is officially here,” the YouTube Twitter handle for creators said on Thursday.

“When Chapters are enabled, viewers watch more of the video, and come back more often on average,” it added.

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The feature will also allow creators to better organise their content. Pixabay

The video chapters feature was soft launched by YouTube in April, The Verge reported.

YouTube users on desktop would know if the video they are watching has chapters when they hover the mouse over the bar that indicates video progress.

Also Read: Google Brings YouTube Kids App on Apple TV

This bar will have breaks to indicate the end of one chapter and beginning of another. Hovering over these little breaks will also tell you the name of the chapters.

The same applies to users of other mobile devices as well. But YouTube’s phone app will trigger a haptic buzz the moment a user reaches the next chapter.

On other mobile devices, such as tablets, where haptic feedback is not available, when a user lifts his/her finger off the screen, the video progress bar will automatically snap to the beginning of a new chapter, said the report. (IANS)