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IGTV is Instagram’s Answer to YouTube

Not just celebrities, IGTV will let all users be a creator and let them upload vertical videos through Instagram's app or the web

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Instagram
Instagram. Pixabay

Aiming to take on Google-owned YouTube, popular photo-sharing platform Instagram announced it would allow users to upload videos up to one hour in length, up from the previous one-minute limit, adding that it has hit the milestone of one billion users worldwide.

“We launched IGTV (a button inside the Instagram home screen, as well as a standalone app) at an event featuring many of the Instagram creators who’ll make it great,” the company wrote in a blog post late on Wednesday.

Not just celebrities, IGTV will let all users be a creator and let them upload vertical videos through Instagram’s app or the web.

IGTV, Instagram's answer to YouTube, is here
IGTV, Instagram’s answer to YouTube, is here. Pixabay

“It is a new app for watching long-form, vertical video from your favourite Instagram creators, like LaurDIY posting her newest project or King Bach sharing his latest comedy skit. While there’s a standalone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it,” the company added.

Notably, the longer-form, vertical video service — which will work as a bolt-on feature to Instagram as well as having a standalone app of its own — is very important to parent company Facebook.

Also Read: Instagram Now Lets You Repost a Story You’re Tagged In

With IGTV, Instagram, as it has done in the past, is copying features pioneered by others. It assumes that its immense scale and resources can make its version the winner, even if it is well late to the party, according to BBC. (IANS)

Next Story

Instagram Testing Selector Wheel Format For ‘Stories’ on its Platform

Instagram has not commented on the feature yet

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Instagram
Instagram app logo is displayed on a mobile screen in Los Angeles. VOA

Facebook-owned photo-messaging app Instagram is testing a selector wheel format to display filter options for ‘Stories’ on its platform.

The semi-circular wheel of options was first spotted by reverse engineer Jane Manchun Wong, who also highlighted that the test feature reduced the eight camera options to three, Social Media Today reported on Tuesday.

“Instagram is working on new ‘Stories’ user-interface, inspired from mechanical circular mode switcher in DSLRs. Tabs reduced to just ‘Live’, ‘Normal’ and ‘Create’,” Wong tweeted.

‘Stories’ options like ‘Superzoom’, ‘Rewind’ and ‘Stickers’ have been re-arranged under the ‘Normal’ and ‘Create’ options, with ‘Live’ retaining its own mode.

Social Media
Chiara Valenzano, right, photographs her food as she has lunch with her friend Giulia Terranova at the ‘This is not a Sushi bar’ restaurant, in Milan, Italy, Oct. 16, 2018. At the restaurant, payment can be made according to the number of Instagram followers one has. VOA

While the ‘Normal’ option has captured modes and Augmented Reality (AR) tools, and ‘Create’ hosts text and sticker tools.

“The new flow will mean that users may need to scroll around several times during their creation process to add all the effects, but the rounded selector does make it a little easier to do so, and looks like a helpful addition,” the report said.

Also Read- Google Launching New Photo Back up Options For Users in India

Specifications about the public availability of the selector wheel for ‘Stories’ options remains unclear.

Instagram has not commented on the feature yet. (IANS)