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Home World Ikea's 'take a nap' promotion goes horribly wrong in China

Ikea’s ‘take a nap’ promotion goes horribly wrong in China

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By Newsgram Staff Writer

After getting annoyed by the behavior of Chinese customers, the Swedish furniture chain Ikea has banned customers from napping on the furniture displayed at a store in Beijing.

Ikea notices that hundreds of shoppers come every day to enjoy the air conditioning facility and furniture comforts with no intention of buying them, reported the Efe news agency.

The ban and other measures seek to exclude from the store all but those making purchases, reported Chinese media on Tuesday.

Earlier, while promoting the items from their brand in the Chinese market, Ikea initially opened additional showrooms of furnishings, inviting shoppers to “take a nap” on beds and sofas, reported the news website China.com.

After the workers of Beijing Ikea complained about the “nappers,” who had become a nuisance, creating a filthy image for the company and discouraging potential buyers, the company decided to put an end to the promotion.

The issue became prompting when a worker noted an elderly woman who helped her grandson to urinate in a plastic bottle while the child was standing on one of the display beds, two years ago.

According to China.com, the effort took by Ikea for banning the customers from taking nap is going vain as the Beijing store continues to experience difficulty for ensuring the customers to follow the rules.

Many customers deliberately deny obeying the staff and covertly enter the store and enjoy their naps.

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