Saturday July 20, 2019
Home World Ikea’s ...

Ikea’s ‘take a nap’ promotion goes horribly wrong in China

1
//

ikea3

By Newsgram Staff Writer

After getting annoyed by the behavior of Chinese customers, the Swedish furniture chain Ikea has banned customers from napping on the furniture displayed at a store in Beijing.

Ikea notices that hundreds of shoppers come every day to enjoy the air conditioning facility and furniture comforts with no intention of buying them, reported the Efe news agency.

The ban and other measures seek to exclude from the store all but those making purchases, reported Chinese media on Tuesday.

Earlier, while promoting the items from their brand in the Chinese market, Ikea initially opened additional showrooms of furnishings, inviting shoppers to “take a nap” on beds and sofas, reported the news website China.com.

After the workers of Beijing Ikea complained about the “nappers,” who had become a nuisance, creating a filthy image for the company and discouraging potential buyers, the company decided to put an end to the promotion.

The issue became prompting when a worker noted an elderly woman who helped her grandson to urinate in a plastic bottle while the child was standing on one of the display beds, two years ago.

According to China.com, the effort took by Ikea for banning the customers from taking nap is going vain as the Beijing store continues to experience difficulty for ensuring the customers to follow the rules.

Many customers deliberately deny obeying the staff and covertly enter the store and enjoy their naps.

  • China ikea??kya kiya,kya kiya!!!

Next Story

Real Estate Companies in India, China Adopting Artificial Intelligence

Additionally, the rising adoption of the machine and deep learning technologies by companies to automate their business model is also considered as one of the major factors contributing to this regional market’s growth, said the report

0
Artificial Intelligence Bot
Artificial Intelligence Bot. Pixabay

The real estate companies in India and China are fast adopting Artificial Intelligence (AI) technology in the development of applications that comprise machine vision for easy analysis and surveying of buildings and structures.

Asia Pacific that contributes nearly 40 per cent in the global construction market, is estimated to be the fastest growing “AI-in-construction” market by 2024, Zion Market Research said on Monday.

The growth in Asia-Pacific “is owing to the extensive adoption of the AI-based platforms, such as machine learning and deep learning, code frameworks, and pre-built algorithms by the real estate companies in emerging economies, such as China and India”.

Additionally, the development of creating information modelling is software that gives information on a construction project, warranty details regarding material used, and commissioning data.

This has resulted in increased AI adoption by most of the construction start-ups globally for various applications, the findings showed.

According to the report, the global “AI-in-construction” market was valued at $312 million in 2017 and is expected to reach $3,161 million by 2024.

artificial intelligence, nobel prize
“Artificial intelligence is now one of the fastest-growing areas in all of science and one of the most talked-about topics in society.” VOA

“The construction sector is adopting AI to obtain precise data and insights to increase productivity, operational efficiency, and ensure safety at work. AI operates on algorithms related to image recognition to find out search criteria,” said the report.

In addition, the need for safety measures on construction sites is also projected to drive this market’s growth.

“Furthermore, huge investments made by construction companies from the emerging economies globally in the adoption of the advanced AI technology for construction applications is also likely to contribute toward the global growth of the AI-in-construction market,” the findings showed.

Also Read: Tech Giants to Face US House Hearings on Anti-trust, Cryptocurrency

Europe is projected to witness a remarkable rate of growth in the global “AI-in-construction” market in the upcoming years, due to the huge investments made by construction companies in AI technology for support, training, and digital platform.

Additionally, the rising adoption of the machine and deep learning technologies by companies to automate their business model is also considered as one of the major factors contributing to this regional market’s growth, said the report. (IANS)