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India leader in purchasing through social media

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New Delhi: Indian online shoppers rank on top when it comes to buying products from social media sites, according to global technology company Pitney Bowes’ second annual Global Online Shopping Study.

As many as 27 percent of the people surveyed in India said they would consider buying products on social media, followed by Brazil (15 percent) and Russia (14 percent), the study revealed.

Social media is popular among millennials (18 to 24-year-olds) in their purchasing decisions.

In a survey of 12,000 adults from 12 nations, the study found that search engines lead in helping online shoppers find products, online marketplaces and retailer web sites for buying while mobile and social media are gaining traction.

As many as 62 percent of the respondents said search engines are their preferred route to find products while 66 percent respondents chose online marketplaces and 62 percent chose retailers’ web sites for the actual purchasing.

Russia (78 percent), China and the US (76 percent) are the top markets for online marketplace purchases while Australia (81 percent), Britain (72 percent) and Canada (71 percent) are the most likely markets to utilise retailers’ own portals for purchasing, said a statement announcing the survey findings.

“In today’s global marketplace, e-commerce is continuing to connect the world’s economies in new ways, making it possible for brands to sell, compete and expand their footprint,” said Lila Snyder, president, global e-commerce, in the statement.

Nearly a quarter of the people surveyed preferred mobile devices to make online purchases.

Britain (37 percent) leads in purchasing through mobile devices, followed by India (36 percent), China (34 percent) and the US (29 percent).

Just like social media, online purchasing through mobile device is again popular with millennials (33 percent).

However, the biggest barriers for online shopping adoption are high shipping costs (64 percent), delayed delivery (39 percent) and additional fees owed during delivery (48 percent).

Another area of concern deterring online shopping is product return policies and processes (33 percent), the statement said.

India again leads (46 percent) in product return concerns, followed by Germany (44 percent) and the US (39 percent).

Negative customer comments, reviews and ratings is another key area deterring online purchasing — with 31 percent of the online shoppers taking them seriously.

(IANS)

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Indians Always on Social Media While on Vacations, Reveals New Survey

Social media is emerging as strong driving force in creating vacation happiness with Indians being number one in always taking selfies

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The new survey reveals Indians top the list of tourists glued to their phones while on vacation.(Representative image) Wikimedia

New Delhi, October 15, 2017 : Indians top ahead of Thailand and Mexico when it comes to using social media while holidaying, says a survey conducted by Expedia.

Indians love to be connected all the time, however, it also means that they do not disconnect from work much.

Indians are globally most anxious on not being able to access WiFi or internet to check work e-mail (59 per cent). In fact they lead in showing a preference for an airline that offers in-flight WiFi (33 per cent). Hence, 14 per cent Indians are always working on a vacation, #1 globally, followed by the US (seven per cent) and Brazil (six per cent).

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Social media is emerging as strong driving force in creating vacation happiness with Indians being number one in always taking selfies (22 per cent), posting photos on social media (22 per cent), “checking in” on social media (21 per cent) and connecting with others through social media (19 per cent), said the Expedia survey.

The survey included 15,363 respondents, across 17 countries (US, Canada, Mexico, Brazil, UK, France, Germany, Italy, Spain, Netherlands, Belgium, Australia, New Zealand, Japan, South Korea, India and Thailand)

The survey also highlighted that even though Indians are social media obsessed beach-goers who spend the majority of their time uploading pictures and video, 24 per cent of their compatriots find it very annoying, said the statement. (IANS)

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BBC Expands Indian Operations with Four Additional Regional Languages ; Indian Network now Biggest Outside UK

The Indian operation has now become the biggest outside the UK

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BBC news services are available online and on social media. IANS

New Delhi, October 4, 2017 : In its largest expansion drive since the 1940s, the British Broadcasting Corp (BBC) has launched four news services in India in Marathi, Gujarati, Punjabi and Telugu languages.

The new services are available online and on social media, with a Telugu TV bulletin, BBC Prapancham, starting on Wednesday, the news provider said in a statement.

BBC News already broadcasts to 28 million people in India in Bengali, Hindi, Tamil, Urdu and English.

Director of BBC World Services group, Francesca Unsworth, told reporters on Wednesday that the i.

“Our values will remain the same with the new channels, which is to inform, educate and entertain… We do not want to be restricted to Delhi-centric, capital-based reporting and will bring out the stories of rural India,” she said. (IANS)

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Mark Zuckerberg Wants To Sell Up To 75 Million Facebook Shares

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Source: Wikimedia Common

San Francisco, September 24, 2017: Facebook CEO Mark Zuckerberg has said he wants to sell 35-75 million Facebook shares in the next 18 months to fund the company’s work in education, science, and advocacy.

“Over the past year and a half, Facebook’s business has performed well and the value of our stock has grown to the point that I can fully fund our philanthropy and retain voting control of Facebook for 20 years or more,” Zuckerberg wrote in a post.

He said his wife Priscilla and he feel a responsibility to do their part to address global challenges — like curing all diseases in their children’s lifetime and personalising education for every student.

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He also asked the company’s board to withdraw the proposal to reclassify the stock that he proposed to create last year.

The idea of the proposal was that it would allow Zuckerberg to keep voting control of Facebook so the company can continue to build for the long term and allow Priscilla and him to fund the work the were doing through the Chan Zuckerberg Initiative. (IANS)