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India leader in purchasing through social media

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New Delhi: Indian online shoppers rank on top when it comes to buying products from social media sites, according to global technology company Pitney Bowes’ second annual Global Online Shopping Study.

As many as 27 percent of the people surveyed in India said they would consider buying products on social media, followed by Brazil (15 percent) and Russia (14 percent), the study revealed.

Social media is popular among millennials (18 to 24-year-olds) in their purchasing decisions.

In a survey of 12,000 adults from 12 nations, the study found that search engines lead in helping online shoppers find products, online marketplaces and retailer web sites for buying while mobile and social media are gaining traction.

As many as 62 percent of the respondents said search engines are their preferred route to find products while 66 percent respondents chose online marketplaces and 62 percent chose retailers’ web sites for the actual purchasing.

Russia (78 percent), China and the US (76 percent) are the top markets for online marketplace purchases while Australia (81 percent), Britain (72 percent) and Canada (71 percent) are the most likely markets to utilise retailers’ own portals for purchasing, said a statement announcing the survey findings.

“In today’s global marketplace, e-commerce is continuing to connect the world’s economies in new ways, making it possible for brands to sell, compete and expand their footprint,” said Lila Snyder, president, global e-commerce, in the statement.

Nearly a quarter of the people surveyed preferred mobile devices to make online purchases.

Britain (37 percent) leads in purchasing through mobile devices, followed by India (36 percent), China (34 percent) and the US (29 percent).

Just like social media, online purchasing through mobile device is again popular with millennials (33 percent).

However, the biggest barriers for online shopping adoption are high shipping costs (64 percent), delayed delivery (39 percent) and additional fees owed during delivery (48 percent).

Another area of concern deterring online shopping is product return policies and processes (33 percent), the statement said.

India again leads (46 percent) in product return concerns, followed by Germany (44 percent) and the US (39 percent).

Negative customer comments, reviews and ratings is another key area deterring online purchasing — with 31 percent of the online shoppers taking them seriously.

(IANS)

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Will Facebook accounts be linked to Aadhaar card?

The social media giant did not ask participants in the test to provide their Aadhaar number

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Facebook is not collecting Aadhaar card data Picture credits: Wikimedia commons
Facebook is not collecting Aadhaar card data: Wikimedia commons

After some reports suggested that Facebook was asking new users in India to enter their names as mentioned in their Aadhaar Card when they sign up for an account, the social media giant clarified that it is not collecting Aadhaar data.

From where the rumor emerged

Facebook said it ran a small test to help new users understand how to sign up to the social network with their real name and connect with their friends and family.

“Some have interpreted this test as a request for people’s Aadhaar information… This is not correct,” the company said in a statement.

“The test, which has now finished, merely includes additional language on the account sign-up page to explain that using their Aadhaar name will help family and friends recognise them,” the statement said.

At the point of account sign-up, users who were part of the test saw language that said, “using the name on your Aadhaar card makes it easier for friends to recognise you.”

The social media giant did not ask participants in the test to provide their Aadhaar number.

Facebook conducted tests just when the Government was linking Aadhaar to the digital world Wikimedia commons
Facebook conducted tests just when the Government was linking Aadhaar to the digital world Wikimedia commons

The test ran with a small number of users in India and Facebook said it currently has no plans to roll out this test further.

“We are not collecting Aadhaar data and do not require people to enter their Aadhaar name when they sign up to Facebook,” the company stressed.

Facebook has over 217 million monthly active users in India and 212 million of them are active on smartphones. It has 2.1 billion monthly active users globally. Facebook-owned WhatsApp has over 200 million monthly active users in India.

The Facebook test came at a time when the government is asking citizens to link Aadhaar details with their digital lives.

The government recently extended till March 31, 2018, the deadline for linking Aadhaar with bank accounts, PAN, mobile numbers and several other schemes. (IANS)

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