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India leader in purchasing through social media

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New Delhi: Indian online shoppers rank on top when it comes to buying products from social media sites, according to global technology company Pitney Bowes’ second annual Global Online Shopping Study.

As many as 27 percent of the people surveyed in India said they would consider buying products on social media, followed by Brazil (15 percent) and Russia (14 percent), the study revealed.

Social media is popular among millennials (18 to 24-year-olds) in their purchasing decisions.

In a survey of 12,000 adults from 12 nations, the study found that search engines lead in helping online shoppers find products, online marketplaces and retailer web sites for buying while mobile and social media are gaining traction.

As many as 62 percent of the respondents said search engines are their preferred route to find products while 66 percent respondents chose online marketplaces and 62 percent chose retailers’ web sites for the actual purchasing.

Russia (78 percent), China and the US (76 percent) are the top markets for online marketplace purchases while Australia (81 percent), Britain (72 percent) and Canada (71 percent) are the most likely markets to utilise retailers’ own portals for purchasing, said a statement announcing the survey findings.

“In today’s global marketplace, e-commerce is continuing to connect the world’s economies in new ways, making it possible for brands to sell, compete and expand their footprint,” said Lila Snyder, president, global e-commerce, in the statement.

Nearly a quarter of the people surveyed preferred mobile devices to make online purchases.

Britain (37 percent) leads in purchasing through mobile devices, followed by India (36 percent), China (34 percent) and the US (29 percent).

Just like social media, online purchasing through mobile device is again popular with millennials (33 percent).

However, the biggest barriers for online shopping adoption are high shipping costs (64 percent), delayed delivery (39 percent) and additional fees owed during delivery (48 percent).

Another area of concern deterring online shopping is product return policies and processes (33 percent), the statement said.

India again leads (46 percent) in product return concerns, followed by Germany (44 percent) and the US (39 percent).

Negative customer comments, reviews and ratings is another key area deterring online purchasing — with 31 percent of the online shoppers taking them seriously.

(IANS)

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Need Online Content Writers? Here is the solution

Looking for the best Online Content Writer wouldn't be that difficult anymore

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Written by Vaishali Aggarwal of NewsGram

With the advent of Internet, an era of Information technology has dawned. Information and content is now everywhere. News has become a 24×7 commodity. Computers, smartphones, blogs and websites have become a  part of an ecosystem of digitized information.

Now, the news sources are just a click away. One click, and the next moment you will see hundreds of links before your eyes. In other words, Online Content has become a part of our life in this ‘Era of Digitization’.

But the scenario wasn’t the same if we talk about say a decade ago. News sources were limited in form of news papers, magazines, and Television channels.As they say, if it was not at CNN, it was not a news. But now the information and news landscape has seen what we call ‘Democratization of media’. If a local news paper or TV channel or a news agency does not want to take up or cover a news, so be it. Click a video or jot down the information and share it at Whatsapp or YouTube or you blog and lo and behold. Your content is now visible to the whole world. Anyone from anywhere on the Planet Earth (or even in globe!) can see the news and views shared by you and comment and spread. That is the power of Online Media. That is why ,we say: “The world is on our fingertips now!”

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Online Content Writing. Pixabay

What is Content Writing?

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Online content writers and social media professionals help write great content for your digital marketing. These days, website content writing is frequently outsourced to external providers, such as individual web copywriters or for larger or more complex projects, a specialized digital marketing agency. Digital marketing agencies combine copywriting services (such as CopyCrafter) with a range of editorial and associated services, that may include brand positioning, message consulting, social media, SEO consulting, developmental and copy editing, proofreading, fact checking,layout, content syndication, and design.

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FILE IMAGE- Laptop.

Now-a-days, a person looking for the job opportunity as an Online Content Writer would have a plenty of options, as the demand of Online Content Writers has spiked up since the Social Media and news providing agencies are going hand in hand.

When you need online content written and presented in a professional manner, then you need to look for copy-writing solutions.  CopyCrafter comes as  a all in one solution for your digital needs.
CopyCrafter is the platform where the best Online Content Writers are available. They produce custom content for websites, sales letters, brochures, eBooks, PPC advertisements, press releases, e-mails and much more. They have a knack of creating words and text that inspire, motivate and sell.

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