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India leader in purchasing through social media

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New Delhi: Indian online shoppers rank on top when it comes to buying products from social media sites, according to global technology company Pitney Bowes’ second annual Global Online Shopping Study.

As many as 27 percent of the people surveyed in India said they would consider buying products on social media, followed by Brazil (15 percent) and Russia (14 percent), the study revealed.

Social media is popular among millennials (18 to 24-year-olds) in their purchasing decisions.

In a survey of 12,000 adults from 12 nations, the study found that search engines lead in helping online shoppers find products, online marketplaces and retailer web sites for buying while mobile and social media are gaining traction.

As many as 62 percent of the respondents said search engines are their preferred route to find products while 66 percent respondents chose online marketplaces and 62 percent chose retailers’ web sites for the actual purchasing.

Russia (78 percent), China and the US (76 percent) are the top markets for online marketplace purchases while Australia (81 percent), Britain (72 percent) and Canada (71 percent) are the most likely markets to utilise retailers’ own portals for purchasing, said a statement announcing the survey findings.

“In today’s global marketplace, e-commerce is continuing to connect the world’s economies in new ways, making it possible for brands to sell, compete and expand their footprint,” said Lila Snyder, president, global e-commerce, in the statement.

Nearly a quarter of the people surveyed preferred mobile devices to make online purchases.

Britain (37 percent) leads in purchasing through mobile devices, followed by India (36 percent), China (34 percent) and the US (29 percent).

Just like social media, online purchasing through mobile device is again popular with millennials (33 percent).

However, the biggest barriers for online shopping adoption are high shipping costs (64 percent), delayed delivery (39 percent) and additional fees owed during delivery (48 percent).

Another area of concern deterring online shopping is product return policies and processes (33 percent), the statement said.

India again leads (46 percent) in product return concerns, followed by Germany (44 percent) and the US (39 percent).

Negative customer comments, reviews and ratings is another key area deterring online purchasing — with 31 percent of the online shoppers taking them seriously.

(IANS)

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Google’s Censored China Search Engine Project Triggers Protests

Several Google employees, including former Senior Scientist Jack Poulson, resigned in September, citing lack of corporate transparency in the wake of the censored search engine project

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The Google name is displayed outside the company's office in London, Britain. VOA

Google’s offices in the US, UK, Canada, India, Mexico, Chile, Argentina, Sweden, Switzerland, and Denmark witnessed renewed protests by human rights groups over its plan to re-enter China through a censored search application code-named “Project Dragonfly”.

The demonstrations were organised by coalition of Chinese, Tibetan, Uighur, and human rights groups outside the tech giant’s offices. The Tibetan advocacy groups that were protesting included Free Tibet and the International Tibet Network.

“They fear that a censored search engine would lead to further oppression of the Tibetans, as filtered searches would erase terms such as ‘Tibet’ and ‘Tiananmen Square’ in line with the official narrative of the Chinese Communist Party,” the Business Insider reported late on Friday.

The same concerns apply to the Chinese citizens, including other oppressed minorities such as Uighur Muslims and Southern Mongolian people, the report added.

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A Google logo is seen at the company’s headquarters in Mountain View, California, VOA

The Internet giant designed a censored version for China search engine to blacklist information about human rights, democracy, peaceful protest, and religion in accordance with strict rules on censorship in the country that are enforced by its Communist Party government.

The dispute began in August 2018 when reports surfaced that Google staffers working on “Project Dragonfly” had been using a Beijing-based website to help develop blacklists for the censored search engine, which was designed to block out broad categories of information related to democracy, human rights, and peaceful protest, according to The Intercept.

Also Read- In the Name of Kabaddi, Punjab Youth Stay Back in Canada

Several Google employees, including former Senior Scientist Jack Poulson, resigned in September, citing lack of corporate transparency in the wake of the censored search engine project.

In December, Google was forced to shut down a data analysis system that it was using to develop the search engine and the teams working on “Project Dragonfly” stopped gathering search queries from mainland China. (IANS)