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Indian films need to focus on global content to make impact: Gaurang Jalan

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New Delhi: Gaurang Jalan is the designated representative for Indian films in the Cairo Film Festival. According to Jalan, the impact of Indian films on the global platform is not huge.

“In the global context, Indian footprint is small. Though we make over 1000 films, Indian films are mostly seen by the Indian diaspora. We have to focus on global content. We have to focus on a niche audience.”

Jalan is the adviser & representative of the Festival International du Film d’Amour de Mons (MonsInternational Love Film Festival).

“We have to connect with them with a world story,” Gaurang told.

Jalan revealed the two Indian films were selected in this year’s Festival International du Film d’Amour de Mons – “Majhi the Mountain Man” and “Rangrasiya”.

“We can actually send a lot of films once the appetite picks up and festivals pick up. But for French speaking places and Spanish speaking countries, we have to arrange for French subtitles and Spanish sub-titles where English will not work. In Cairo, we are doing Arabic sub-titles and that clicked.”

Bollywood films “Chennai Express”, “Krishh 3”, “Dhoom 3” and “Happy New Year” were released at the festival theatres in Egypt. Jalan was behind this move too.

Jalan was behind this move too. Popular actors in Bollywood have a major fanbase in Egypt too.

“The new generation (in Egypt) love to watch our kind of films. Aamir (Khan), Shah Rukh, Salman Khan are liked by them very much. Mr Amitabh Bachchan is still very popular. Among present age actors, Irrfan Khan has a wide fan following. The new generation is liking our stars now.”

The fan following in Egypt can be said to be a result of proper subtitles provided in Arabic.

“In Cairo, the situation is unlike Belgium and some other French/Spanish-speaking nations as all Indian films are subtitled in Arabic and the blockbuster genre films by the popular stars are screened in theatres and local channels which draw from Indian showbiz content,” he said.

There are two segments in the Cairo film festival. First, the children’s section, which will be screened in the month of March. A number of entries have been sent for this. The other section will commence in November for two months.

Asked about the most deciding factor in selecting an Indian entry in the prestigious film festivals, Jalan said, “Our jobs as representatives is to send the best film every year.”

“Several of our (Indian) films had been going to Cairo since 2001 and the package now consists of different Indian languages Punjabi, Bengali, others besides Hindi,” he said. (Inputs from: asianetindia.com, Image source:i1os.com)

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Actress Nushrat Bharucha Thinks Comedy Films Are Not Easy To Do

There are a lot of genres that she really wants to do

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Comedy is quite difficult to do: Nushrat.

Actress Nushrat Bharucha of “Pyaar Ka Punchnama” fame has some more comedy films coming up but says they’re not easy to do.

“Comedy actually is quite difficult to do. The timing, the tone, the delivery and the precise expressions are all very crucial, especially for actresses because we are not given the author-backed punches,” Nushrat  Bharucha told IANS.

“But I’m very comfortable with the comedy films that I have done because they have a certain premise and subtext. I have been playing catalyst sort of roles in the comedy films that I’ve been doing. I love what I do, I love what is being given to me, I am comfortable with it and I love the way it has been received,” added the “Sonu Ke Titu Ki Sweety” actress.

Looking back at her Bollywood career, which started over a decade ago, she said: “If you come to think of it, it’s been a comical journey for me.”

Nushrat_Bharucha
Nushrat Bharucha.

“But both ‘Turram Khan’ and ‘Dream Girl’ are very different from the rom-com (romantic-comedy) films I’ve done in the past. Their treatments are different and even within the comedy genre, these films explore different sub-generes. ‘Turram Khan’ is a social comedy and ‘Dream Girl’ is a unique yet a hardcore commercial entertainer.”

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There are a lot of genres that she really wants to do.

“I feel it’ll take time for everything to fall into place – whether it’s scripts, roles, characters or writing. So, I guess with time, I will do other genres,” she said. (IANS)