Wednesday May 22, 2019
Home India Indian films ...

Indian films need to focus on global content to make impact: Gaurang Jalan

0
//

New Delhi: Gaurang Jalan is the designated representative for Indian films in the Cairo Film Festival. According to Jalan, the impact of Indian films on the global platform is not huge.

“In the global context, Indian footprint is small. Though we make over 1000 films, Indian films are mostly seen by the Indian diaspora. We have to focus on global content. We have to focus on a niche audience.”

Jalan is the adviser & representative of the Festival International du Film d’Amour de Mons (MonsInternational Love Film Festival).

“We have to connect with them with a world story,” Gaurang told.

Jalan revealed the two Indian films were selected in this year’s Festival International du Film d’Amour de Mons – “Majhi the Mountain Man” and “Rangrasiya”.

“We can actually send a lot of films once the appetite picks up and festivals pick up. But for French speaking places and Spanish speaking countries, we have to arrange for French subtitles and Spanish sub-titles where English will not work. In Cairo, we are doing Arabic sub-titles and that clicked.”

Bollywood films “Chennai Express”, “Krishh 3”, “Dhoom 3” and “Happy New Year” were released at the festival theatres in Egypt. Jalan was behind this move too.

Jalan was behind this move too. Popular actors in Bollywood have a major fanbase in Egypt too.

“The new generation (in Egypt) love to watch our kind of films. Aamir (Khan), Shah Rukh, Salman Khan are liked by them very much. Mr Amitabh Bachchan is still very popular. Among present age actors, Irrfan Khan has a wide fan following. The new generation is liking our stars now.”

The fan following in Egypt can be said to be a result of proper subtitles provided in Arabic.

“In Cairo, the situation is unlike Belgium and some other French/Spanish-speaking nations as all Indian films are subtitled in Arabic and the blockbuster genre films by the popular stars are screened in theatres and local channels which draw from Indian showbiz content,” he said.

There are two segments in the Cairo film festival. First, the children’s section, which will be screened in the month of March. A number of entries have been sent for this. The other section will commence in November for two months.

Asked about the most deciding factor in selecting an Indian entry in the prestigious film festivals, Jalan said, “Our jobs as representatives is to send the best film every year.”

“Several of our (Indian) films had been going to Cairo since 2001 and the package now consists of different Indian languages Punjabi, Bengali, others besides Hindi,” he said. (Inputs from: asianetindia.com, Image source:i1os.com)

Next Story

Three Tombs Discovered Under Egypt’s Great Pyramids

The tombs, separated by a few meters, are located under the dunes and behind the limestone doors, an indicator of the priests' power since getting this material required "permission by the king himself", Waziri said

0
Indian embassy celebrates as Indian Arabic magazine reaches its 500th edition
Indian Arabic magazine reaches 500th edition. Wikimedia commons

An Egyptian archaeological mission has unearthed three tomb, including one that was shared by two priests over 4,400 years ago, a few kilometres south of the three Great Pyramids of Khufu, Khafre and Menkaure.

Egypt’s Ministry of State of Antiquities announced the discovery of the tombs belonging to Behnui-Ka and Nwi Who from the fifth dynasty in Giza governorate on Saturday.

“At first we thought we were going to find tombs from the late period, but we found a tomb of the fifth dynasty of Ancient Egypt. We are talking about a 4,400-year-old tomb,” secretary-general of the Supreme Council of Antiquities and director of the Egyptian Archaeological Mission team Mostafa Waziri told Efe news.

Waziri explained that the mission kicked off its work in August 2018 and discovered the three tombs after digging through more than 450 cubic meters of rubble.

One of those tombs was filled with wooden sarcophagi and well-preserved artefacts of the two priests.

Behnui-Ka had seven titles and was the purifier of Pharaoh Khafre, while Nwi Who had five titles, including the priest of Maat who was responsible for justice, and the goddess of justice and truth, according to Egyptian mythology.

Pyramids satellite view. imagee courtesy: www.marsruins.com

The three tombs were showcased to dozens of journalists after a press conference attended by Egypt’s Minister of Antiquities, Khaled al-Enani, at the Giza Plateau.

The tombs, separated by a few meters, are located under the dunes and behind the limestone doors, an indicator of the priests’ power since getting this material required “permission by the king himself”, Waziri said.

The doors give way to corridors, decorated with hieroglyphic engravings and some intact wooden sarcophagi that have maintained their original colours and currently are being restored inside the tomb itself.

Also Read- Here’s How YouTube Engineers Plotted to Kill Internet Explorer 6 Nearly 10 Years Ago

“The sarcophagi are in perfect condition because they were well-painted, well-coloured and well-decorated. We will exhibit them at our Egyptian museums like the ones in Sharm al-Sheikh and Hurghada,” Waziri said after visiting the tomb.

Renowned Egyptologist Zahi Hawas, who attended the presentation of the tombs, told Efe news that he was “very happy” because the engravings and the statues could date the tomb back to the 26th Dynasty (664-525 BC), the last one that ruled Egypt before the Persian invasion. (IANS)