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Indian films need to focus on global content to make impact: Gaurang Jalan

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New Delhi: Gaurang Jalan is the designated representative for Indian films in the Cairo Film Festival. According to Jalan, the impact of Indian films on the global platform is not huge.

“In the global context, Indian footprint is small. Though we make over 1000 films, Indian films are mostly seen by the Indian diaspora. We have to focus on global content. We have to focus on a niche audience.”

Jalan is the adviser & representative of the Festival International du Film d’Amour de Mons (MonsInternational Love Film Festival).

“We have to connect with them with a world story,” Gaurang told.

Jalan revealed the two Indian films were selected in this year’s Festival International du Film d’Amour de Mons – “Majhi the Mountain Man” and “Rangrasiya”.

“We can actually send a lot of films once the appetite picks up and festivals pick up. But for French speaking places and Spanish speaking countries, we have to arrange for French subtitles and Spanish sub-titles where English will not work. In Cairo, we are doing Arabic sub-titles and that clicked.”

Bollywood films “Chennai Express”, “Krishh 3”, “Dhoom 3” and “Happy New Year” were released at the festival theatres in Egypt. Jalan was behind this move too.

Jalan was behind this move too. Popular actors in Bollywood have a major fanbase in Egypt too.

“The new generation (in Egypt) love to watch our kind of films. Aamir (Khan), Shah Rukh, Salman Khan are liked by them very much. Mr Amitabh Bachchan is still very popular. Among present age actors, Irrfan Khan has a wide fan following. The new generation is liking our stars now.”

The fan following in Egypt can be said to be a result of proper subtitles provided in Arabic.

“In Cairo, the situation is unlike Belgium and some other French/Spanish-speaking nations as all Indian films are subtitled in Arabic and the blockbuster genre films by the popular stars are screened in theatres and local channels which draw from Indian showbiz content,” he said.

There are two segments in the Cairo film festival. First, the children’s section, which will be screened in the month of March. A number of entries have been sent for this. The other section will commence in November for two months.

Asked about the most deciding factor in selecting an Indian entry in the prestigious film festivals, Jalan said, “Our jobs as representatives is to send the best film every year.”

“Several of our (Indian) films had been going to Cairo since 2001 and the package now consists of different Indian languages Punjabi, Bengali, others besides Hindi,” he said. (Inputs from: asianetindia.com, Image source:i1os.com)

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Amritsar Train Tragedy Leaves Bollywood Industry in Shock

Here's how the celebrities reacted:

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Anil Kapoor, Amritsar
Amritsar train tragedy: Bollywood shocked, calls for better safety. Twitter

The deplorable train tragedy in Amritsar in which 60 people were crushed to death and several others injured, brings the focus to how safety in public places needs to be taken more seriously in the country, say Bollywood celebrities who have sent out prayers for the victims.

The film fraternity expressed shock over the incident which took place on the festival of Dussehra on Friday. A 700 strong crowd was watching a huge Ravana effigy go up in flames amid exploding crackers when on the Joda Phatak track near Dhobi Ghat the Jalandhar-Amritsar DMU passenger train heading to Hoshiarpur from Amritsar came hurtling down around 7 p.m.

In just 10-15 seconds, it left behind a heap of crushed and dismembered bodies.

Here’s how the celebrities reacted:

Farhan Akhtar: Saddened to hear about the loss of life in Amritsar. Safety in public spaces has to be taken a lot more seriously. Deepest condolences to all families affected by this tragedy.

Alia Bhatt
Alia Bhatt. Wikimedia Commons

Anil Kapoor: A tragic incident that could have been avoided if only. Sending my thoughts and prayers to the families of the deceased and wishing a speedy recovery for the ones injured.

Alia Bhatt: The Amritsar train accident is heartbreaking. Terrible thing to have happened. This is just another example our extremely poor attitude towards caution and safety. Prayers for all those suffering.

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Shekhar Kapur: Absolutely horrific tragedy. Heart goes to the kin of those that dies and injured. Let’s not politicise this tragic event that has left more than 60 dead and huge numbers seriously injured… obviously there will be an inquiry later.

Diana Penty: Absolutely shocked at hearing the news of the train accident in Amritsar. I just cannot fathom how something like this could have happened. My deepest condolences to all the families that have lost their loved ones. Love and prayers. (IANS)