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Indian footprints on global film market, bleak: Gaurang Jalan

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Cairo: Gaurang Jang, who is the designated representative for the Indian films in Cairo film festival says despite being making 1000 films, Indian footprint in the global market is bleak.

Jalan is the adviser & representative of the Festival International du Film d’Amour de Mons (MonsInternational Love Film Festival).

“In the global context, Indian footprint is small. Though we make over 1000 films, Indian films are mostly seen by the Indian diaspora. We have to focus on global content. We have to focus on a niche audience. 

“We have to connect with them with a world story,” Gaurang told PTI during his recent visit to the city.

This year two Indian films, “Majhi the Mountain Man” and “Rangrasiya”, were selected in the year’s Festival International du d’Amour de Mons.

“We can actually send a lot of films once the appetite picks up and festivals pick up. But for French speaking places and Spanish speaking countries, we have to arrange for French subtitles and Spanish sub-titles where English will not work. In Cairo, we are doing Arabic sub-titles and that clicked.”

Jalan was instrumental in releasing “Chennai Express”, “Krishh 3”, “Dhoom 3” and “Happy New Year” at the festival theatres in Egypt.

“The new generation (in Egypt) love to watch our kind of films. Aamir (Khan), Shah Rukh, Salman Khan are liked by them very much. Mr Amitabh Bachchan is still very popular. Among present age actors, Irrfan Khan has a wide fan following. The new generation is liking our stars now.” 

“In Cairo, the situation is unlike Belgium and some other French/Spanish-speaking nations as all Indian films are subtitled in Arabic and the blockbuster genre films by the popular stars are screened in theatres and local channels which draw from Indian showbiz content,” he said.

When asked about the most important factor in selecting an Indian film to the prestigious film festivals, Jalan said, “Our jobs as representatives is to send the best film every year.”

The Cairo film festival consists of two segments, the children’s section which will be screened in March this year for which a number of Indian entries have been sent. The other section will take place in November-December.

“Several of our (Indian) films had been going to Cairo since 2001 and the package now consists of different Indian languages Punjabi, Bengali, others besides Hindi,” he said.(Inputs from agencies)

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Sony Mobile Exit India Market Owing to Hyper- Competition

Sony Mobile would continue to monitor the market situations and business feasibility in the country

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Sony Mobile, India
the pressure from Chinese brands and Samsung in the major price segment resulted in continuous decline of sales for Sony. Pixabay

Facing stiff competition from Chinese and South Korean players, Japanese conglomerate Sony Corporation has announced to quit the Indian smartphone market.

Sony had less that 0.01 per cent of the total Indian smartphone market share in the first quarter of 2019, according to Counterpoint Research.

Sony Mobile, however, said that it would continue to monitor the market situations and business feasibility in the country.

“Our focus markets are Japan, Europe, Hong Kong and Taiwan to drive profitability and future prospects in the 5G era,” Sony Mobile said in a statement on Wednesday.

Sony Mobile, India, Market
Sony Corporation has announced to quit the Indian smartphone market. Pixabay

“We have ceased sales in Central and South America, the Middle East, South Asia, Oceania, etc. in FY 18,” it added.

The company assured that it would continue its customer support operations including after sales support and software updates for existing customers in India.

The India smartphone market is currently dominated by Chinese players like Xiaomi, OPPO, Vivo and OnePlus among others, besides South Korean tech giant Samsung.

According to Shobhit Srivastava, Research Analyst, Mobile Devices and Ecosystems, Counterpoint Research, the pressure from Chinese brands and Samsung in the major price segment resulted in continuous decline of sales for Sony.

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“With declining sales in India and other markets, Sony took the right decision to focus on the high ASP (average selling price) markets such as Japan,” Srivastava told IANS.

Sony India in July last year brought its flagship “Xperia XZ2” smartphone for Rs 72,990 to India that turned out to be its last launch.

“In a cut-throat market like India where Chinese smartphone brands rule the roost with industry-leading specs and having over 60 per cent market share, it’s tough for other brands to garner a meaningful revenue share. Sony has had a very miniscule market share in India,” Prabhu Ram, Head, Industry Intelligence Group (IIG), CMR, told IANS.

For Sony, the performance of its mobile business has lacked the sheen, and has been a clear outlier compared to its other divisions.

Sony Mobile, India, Market
Sony had less that 0.01 per cent of the total Indian smartphone market share in the first quarter of 2019. Wikimedia Commons

“It makes sense for it to cut its losses and refocus on other verticals,” Ram added. (IANS)