Saturday April 4, 2020
Home India Indian langua...

Indian languages literature gets boost, translation catalogue lanched

0
//
languages

Jaipur: A translational catalogue of Indian language writing was launched in Jaipur Literature Festival on Sunday. The catalogue will help publishers from all around the globe to pick up the literature work in Indian language and translate them in different languages.

Launched at the third edition of Jaipur BookMark (JBM), The Global Rights Catalogue aims to increase the readership of literature in Indian languages.

The literature in vernacular language often does not receive credit as much it deserves and the only reason behind it is the lack of translation available, organizers said.

This will not only encourage the local languages but it will also help in getting the translation of foreign works and initiate an exchange of literature between different languages, organizers added.

To make it more successful, JBM has tied up with Daily Hunt, India’s one of the leading distributors of e-books.

Organizers said that daily hunt has almost 70000 books in 10 different Indian languages which make them the suitable partner for this initiative.

Sanjay Roy, Managing Director of Teamwork Arts, said “We discussed the possibility of commissioning a translation of 8 to 10 works in different languages, which is where Daily Hunt came in, with publications in over 16 languages and a reach across 1000 Indian cities”.

To begin it, three books published in Hindi and one book published in each of Gujarati, Rajasthani, Kannada, Bengali and Assamese are included in the catalogue.

The translated books are “Sur Ki Baradari” by Yatindra Mishra into “A blessed life”. The other book is Anu Singh Chaudhary’s “Neela Scarf” which is translated into “The Last Puff and Other Stories”.

Feminist author and founder of Zubaan books, Urvashi Butalia lauded JBM for this initiative and said that in India there is no such platform for Indian language literature to show on the world stage like this.

This initiative is an encouraging sign for Indian language writers as a lot of quality writings go unnoticed because of lack of the translation and readerships of vernacular languages.

Next Story

Snapchat Unveils New Feature To Support 5 Additional Indian Languages

Snap recently teamed up with Reliance Jio for a first of its kind "Jio's Got Talent" creative AR challenge

0
Snapchat
Snapchat which has an average of 218 million daily users is trying to build a local product for India where Facebook-owned Instagram is very popular. Pixabay

Snap, the parent company of photo-sharing app Snapchat, on Thursday rolled out support for five additional Indian languages Bengali, Kannada, Malayalam, Tamil and Telugu.

Snapchat currently supports Hindi, Marathi, Gujarati and Punjabi, which were introduced last year, bringing the total to nine, the company said in a statement.

“We continue to roll out new features and experiences that reflect the culture and values of our community in India. We are excited by the growth we’ve seen here as we have almost doubled our daily users over the past year,” said Nana Murugesan, Managing Director, International Markets at Snap Inc.

Snapchat which has an average of 218 million daily users is trying to build a local product for India where Facebook-owned Instagram is very popular.

The company opened its first office in Mumbai last year and established a team focused on expanding local partnerships, building an engaged community of creators and users and supporting local advertisers.

The company has so far announced partnerships with TSeries, NDTV and WWM Times Group.

In addition, it launched aLandmarkers’ a”Augmented Reality (AR) experiences – for the Taj Mahal and the Gateway of India, as well as AR Lenses, Filters and Stickers during Indian festivals.

Snap recently teamed up with Reliance Jio for a first of its kind “Jio’s Got Talent” creative AR challenge.

Iphone, Smartphone, Social Media, Phone, Mobile Phone
Snapchat currently supports Hindi, Marathi, Gujarati and Punjabi, which were introduced last year, bringing the total to nine, the company said in a statement. Pixabay

“India is one of the most culturally diverse countries in the world, and we want our platform to be accessible to as many people as possible,” said Murugesan.

The average number of Snaps created every day has grown to more than 3.5 billion while the average time spent per user is 30 minutes per day.

On average, 2 in 5 Snapchatters watch Discover feed content every day that offers more than 450 premium content channels worldwide.

ALSO READ: Realme Issues Warning To users Against Fake Company Website Asking For Partnerships

Snapchat recently launched a unique form of personalised entertainment with Bitmoji TV, featuring the Snapchatter and last snapped friend in a 10-episode series. (IANS)