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Indian languages literature gets boost, translation catalogue lanched

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Jaipur: A translational catalogue of Indian language writing was launched in Jaipur Literature Festival on Sunday. The catalogue will help publishers from all around the globe to pick up the literature work in Indian language and translate them in different languages.

Launched at the third edition of Jaipur BookMark (JBM), The Global Rights Catalogue aims to increase the readership of literature in Indian languages.

The literature in vernacular language often does not receive credit as much it deserves and the only reason behind it is the lack of translation available, organizers said.

This will not only encourage the local languages but it will also help in getting the translation of foreign works and initiate an exchange of literature between different languages, organizers added.

To make it more successful, JBM has tied up with Daily Hunt, India’s one of the leading distributors of e-books.

Organizers said that daily hunt has almost 70000 books in 10 different Indian languages which make them the suitable partner for this initiative.

Sanjay Roy, Managing Director of Teamwork Arts, said “We discussed the possibility of commissioning a translation of 8 to 10 works in different languages, which is where Daily Hunt came in, with publications in over 16 languages and a reach across 1000 Indian cities”.

To begin it, three books published in Hindi and one book published in each of Gujarati, Rajasthani, Kannada, Bengali and Assamese are included in the catalogue.

The translated books are “Sur Ki Baradari” by Yatindra Mishra into “A blessed life”. The other book is Anu Singh Chaudhary’s “Neela Scarf” which is translated into “The Last Puff and Other Stories”.

Feminist author and founder of Zubaan books, Urvashi Butalia lauded JBM for this initiative and said that in India there is no such platform for Indian language literature to show on the world stage like this.

This initiative is an encouraging sign for Indian language writers as a lot of quality writings go unnoticed because of lack of the translation and readerships of vernacular languages.

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Snapchat Launches its Beta Test Version in Eight New Languages

While Snapchat lost users because of its much reviled redesign, the company stressed that it ultimately resulted in 30 per cent more people watching its exclusive stories and shows

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Snapchat is reportedly planning to launch more
Snapchat, IANS

In its efforts to reach more users, photo-messaging app Snapchat has launched a beta test version in eight new languages, five of which are Indian, the media reported on Wednesday.

The new languages being tested are Hindi, Marathi, Gujarati, Punjabi, Urdu, Malay, Vietnamese and Filipino, evidently focusing on the Indian market.

The turn of events is interesting after Snapchat CEO Evan Spiegel, in April 2017, infamously said that “poor countries” like India and Spain were of no interest to him for business expansion.

“This is our first Beta containing eight new languages! If you’re fluent in any languages listed below, try changing your device language to check them out,” web portal Social Media Today quoted Snapchat as saying on the beta description.

The company has urged beta testers to report issues with screenshots to help make the launch of these languages “awesome”.

The official release date of the new languages support, however, remains unclear.

It is also not known whether the beta is being tested by Android users, iOS users or both.

Snapchat, smartphones
An image of the Snapchat logo created with Post-it notes is seen in lower Manhattan, New York, May 18, 2016. VOA

A 2017 Google report suggested that India would have nearly 536 million internet users accessing content in languages other than English by 2021.

“India, the second most populated nation on Earth behind China and the second biggest smartphone market in the world, has become a key growth region of focus for social media apps in recent times, with Facebook now serving more users in the country than in the US.

“India is also the second biggest market, in terms of users, for both Instagram and LinkedIn. It then makes sense that Snapchat looks to make India a bigger focus,” the report said.

Also Read- Google Launches a Free App ‘Bolo’ For Kids in India

In October 2018, Snapchat hired Raheel Khursheed, former head of news partnerships and government for Twitter India, as its first executive to head operations in the country.

In February, the photo-messaging app claimed that it had added 186 million daily users in the final three months of 2018, ending a streak of two consecutive quarters of declining users.

While Snapchat lost users because of its much reviled redesign, the company stressed that it ultimately resulted in 30 per cent more people watching its exclusive stories and shows, the media reported. (IANS)