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Indian media, entertainment can be $100 bn industry: CII

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New Delhi: Indian media and entertainment industry has the potential to log $100 billion (Rs.650,000 crore) turn over by 2025 provided it gets adequate infrastructure and government support, the Confederation of Indian Industry (CII) said on Sunday.

“Indian media and entertainment industry has the potential to reach $100 billion by 2025,” the CII said on the eve of its two-day Big Picture Summit beginning here on Monday.

“This would imply growth to Rs.210,000-250,000 crore by 2020. Such robust growth can come only on the back of enabling infrastructure and the support of the government and the industry itself,” a CII and Boston Consulting Group vision paper prepared for the summit said.

“With a growth potential of 13-16 percent year-on-year it has the potential to emerge as one of the largest employment providers, contributing significantly to the gross domestic product,” said the paper titled Vision 2020 Document on Media and Entertainment Sector.

The current size of the industry is estimated at about Rs.115,000 crore.

Digital media advertising in 2014 grew at a staggering 44.5 percent in 2014 over the previous year.

“The next decade will see a consumption explosion with the rapid growth of digital media. India already has 250-300 million digital screens which include smart phones, tablets, laptops and PCs,” said CII director general Chandrajit Banerjee.

“This is more than the number of TV and film screens put together. This number is projected to multiply to 600 million screens by 2020, implying that every second Indian will have a personal media consumption device. The impact of this will be massive,” he added.

For the films sector, however, 2014 presented a mixed picture, with a handful of box-office records, while several more were unable to attract audiences. Thus, overall profitability was impacted.

Actor-producer Ajay Devgn and veteran actress Sharmila Tagore are among those likely to participate in the summit during October 19-20.

The report says the next decade could also provide India the opportunity to emerge as a global media and entertainment hub.

“Unlike mature Western markets, digital media could expand the overall market size by tapping into latent demand and driving new media consumption rather than merely replacing other, more traditional platforms,” Kanchan Samtani, partner at Boston Consulting Group said.

(IANS)

 

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4 Gentle Online Games That Make You Smarter

Playing games is necessary for all age groups as games keep our brain alert and active by making it do a lot of tasks quickly.

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online games
According to researchers, games can also be used both in hospitals and in outpatient activities. Pixabay

There’s always a child in each one of us who loves to play, sing and do whatever he/she feels like doing. As we grow up, we tend to repress that child, and give up the childlike innocence and playfulness. The basic reason for the child in us getting repressed is our stopping to play sports and games. Sports activities are perhaps the most effective stress busters. But it’s not easy to pursue sports once one starts a professional career, except for sportspeople. Hence, online games have become popular with working people these days.  The hunger for playing games and winning in them has been fueled by the variety of online games available to the masses.

Playing gentle social games such as online rummy, which involves using mental skills and strategies and boosts our response mechanism, is both good and easy for working people. As a result, mental, calculative games like rummy and quizzes are fast becoming the numero uno choice of the netizens. Some of the most popular virtual games are as follows:

WHO Added 'Gaming Disorder' In The List Of Mental Health Condition
The online world has given us a new playground to explore Pixabay

Online Rummy: The virtual version of our age-old rummy has retained the charm of the game. The game has touched a new pinnacle of adoration and fan following as a number of sites now effectively teach how to play rummy online. Virtual rummy is played both cashless as well as on cash rummy sites. Cash rummy sites are more popular as they offer the player a chance to win cash in each game.

Online Quizzes: Online quizzes are a good pastime if you like to get your knowledge tested and updated. From fun quiz questions like “Who is your dream boyfriend/girlfriend?” or “Who is the celebrity you would wish to date?” to more serious ones that test your IQ or knowledge of world affairs, there is no shortage of questions to be answered in your leisure time.

Online games
The online games has touched a new pinnacle of adoration Pixabay

Online Ludo: Remember those blue, green, yellow and red checks on a square board with matching pegs? Yes, we all do, and that’s a part of our childhood we all cherish. Don’t be sad if you don’t find a partner who loves ludo as much as you do. An online version of the board game is available. A nostalgic and fun way to enjoy your leisure hours is to play online ludo.

Online Scrabble: If you’re proud of your vocabulary and love to show off the bombastic words in your armory, then you must be a fan of the game of Scrabble. If you want to use your vocabulary to win a game, you can always enjoy a round of online Scrabble.

online games
An online version of the board game is available.

Playing games is necessary for all age groups as games keep our brain alert and active by making it do a lot of tasks quickly and attentively. Thus, the online world has given us a new playground to explore and enjoy ourselves as much as one wishes.