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Indian startup develops cloud-based app developing platform

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New Delhi: Delhi-based startup firm Pulp Strategy has launched Instappy— a new cloud-based mobile app creation platform for iOS and Android.

The company, which is targeting its products at small and medium businesses, claims that the new platform will enable users to build intuitive, native apps in less than 60 minutes.

“Instappy will open up the mobile commerce market for businesses without them having to worry about being able to “speak tech”, unaffordable costs, hidden maintenance or months of waiting before going to launch,” Ambika Sharma, managing director, Pulp Strategy, said.

“Instappy also has a strong online mentoring program where we will help guide businesses to make the most of their app ensuring that going mobile is not a cost head but a revenue center faster in the lifecycle,” she added.

According to the company, the platform is loaded with features that until now, were almost always exclusively available only with full-scale development effort.

“It equips users with a set of intuitive tools, a host of easy to integrate API’s, inventory management for retail apps and fully supported data integration,” it said.

Instappy will follow a subscription-based model and also has customised plans for enterprises, which may need unique integrations in their apps.

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Facebook, YouTube dominate social media use in US

A majority of Americans across a wide range of demographic groups now use Facebook

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Facebook one of the most popular apps in US. Pixabay
Facebook needs to fix itself. Pixabay
  • Facebook and Youtube are most popular apps in the US
  • The apps are particularly very popular among youngsters
  • Other popular apps are LinkedIn, Snapchat, WhatsApp etc.

When it comes to social media penetration in daily life, a majority of Americans are hooked on Facebook and YouTube but millennials prefer photo-sharing platforms Snapchat and Instagram, a new survey has revealed.

mobile apps that all women should have
Youngsters use a lots of app these days. Wikimedia Commons

According to the Pew Research Centre, 68 percent of all Americans use Facebook and three-quarters of that access the social media platform on a daily basis.

Nearly 74 percent of adults use YouTube and 94 percent of young users visit YouTube on their computers or smartphones.

Also Read: Apple takes the op spot in global wearables market

With the exception of those 65 and older, a majority of Americans across a wide range of demographic groups now use Facebook.

“Younger Americans (especially those ages 18 to 24) stand out for embracing a variety of platforms and using them frequently. Some 78 percent of 18- to 24-year-olds use Snapchat, and a sizeable majority of these users (71 percent) visit the platform multiple times per day,” the findings showed.

YouTube is another most popular app in the US. Pixabay
YouTube is another most popular app in the US. Pixabay

Similarly, 71 percent of Americans in this age group now use Instagram and close to half (45 percent) are Twitter users, the survey noted.

“These findings also highlight the public’s sometimes conflicting attitudes toward social media. For example, the share of social media users who say these platforms would be hard to give up has increased by 12 percentage points compared with a survey conducted in early 2014, the Pew Research Centre said.

Also Read: Google launches three new apps for photography

By the same token, a majority of users (59 percent) say it would not be hard to stop using these sites, including 29 percent who say it would not be hard at all to give up social media.

Some 88 percent of 18- to 29-year-olds indicated that they use any form of social media. That share falls to 78 percent among those ages 30 to 49, to 64 percent among those ages 50 to 64 and to 37 percent among Americans 65 and older.

Pinterest remains substantially more popular with women — 41 percent — than men (16 percent). LinkedIn remains especially popular among college graduates and those in high-income households.

WhatsApp is one of the most popular apps in Latin America.
WhatsApp is one of the most popular apps in Latin America.

“Some 50 percent of Americans with a college degree use LinkedIn, compared with just 9 percent of those with a high school diploma or less,” the survey said.

The messaging service WhatsApp is popular in Latin America, and this popularity also extends to Latinos in the US – 49 percent of Hispanics report that they are WhatsApp users, compared with 14 percent of whites and 21 percent of blacks. IANS

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