Sunday February 18, 2018
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Indian startup develops cloud-based app developing platform

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New Delhi: Delhi-based startup firm Pulp Strategy has launched Instappy— a new cloud-based mobile app creation platform for iOS and Android.

The company, which is targeting its products at small and medium businesses, claims that the new platform will enable users to build intuitive, native apps in less than 60 minutes.

“Instappy will open up the mobile commerce market for businesses without them having to worry about being able to “speak tech”, unaffordable costs, hidden maintenance or months of waiting before going to launch,” Ambika Sharma, managing director, Pulp Strategy, said.

“Instappy also has a strong online mentoring program where we will help guide businesses to make the most of their app ensuring that going mobile is not a cost head but a revenue center faster in the lifecycle,” she added.

According to the company, the platform is loaded with features that until now, were almost always exclusively available only with full-scale development effort.

“It equips users with a set of intuitive tools, a host of easy to integrate API’s, inventory management for retail apps and fully supported data integration,” it said.

Instappy will follow a subscription-based model and also has customised plans for enterprises, which may need unique integrations in their apps.

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Vivo opens online store in India

The Vivo innovative range will be available in 10,000 postal service areas (pin codes) across the country, the company said.

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Vivo to open E-stores in India to increase its market. Wikimedia Commons
Vivo to open E-stores in India to increase its market. Wikimedia Commons
  • Vivo is opening online stores in India in order to expand its market.
  • With new E-stores, the smartphones will be available to customers all over India.
  • The company is also thinking of launching an E-store app to make it convenient for people.

In a bid to expand its online presence, Chinese smartphone maker Vivo on Monday launched its E-store in India that will deliver products and services across the country.

“With the new E-store, Vivo’s innovative range of smartphones will be available to our customers across the country with special launch offers,” Kenny Zeng, Chief Marketing Officer, Vivo India, said in a statement.

Vivo will sell its phones through E-stores in India now.
Vivo will sell its phones through E-stores in India now.

The Vivo innovative range will be available in 10,000 postal service areas (pin codes) across the country, the company said.

The handset maker also announced its “Launch Carnival” under which, it is offering benefits on smartphones from January 16-18.

Buyers will get discount coupons worth up to Rs 2,000 on select smartphones, 12-month zero-cost EMI and one-time screen replacement in Vivo V7 and V7+ smartphones, the company said.

The company is also planning to launch its E-store application with features such as Augmented Reality (AR) support with the live chat option to help customers make purchase decisions. IANS

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