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Indian Travellers Emerging as Key Market for America: Brand USA

According to Brand USA, India ranks 11th in international visitors and also represents the sixth biggest spender with $13.6 billion registered last year

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Brand USA
Sean Donohue, CEO, Dallas Fort Worth Airport Richard Fain, Chairman & CEO, Royal Caribbean Cruises Christopher L Thompson, President & CEO, Brand USA. Wikimedia
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Sep 17, 2017: The Indian outbound traveller is now a much-coveted commodity around the world, as the country’s booming middle class seeks new destinations and emerges as a key market.

The Indian market has set a new record as 1.17 million tourists visited the US last year, according to Brand USA, the nation’s first public-private partnership to promote the United States as a travel destination.

“Brand USA has reached the million visitor mark from India, we expect much more growth. This year has seen our largest delegation of our Brand USA India mission with nearly 40 organisations, we actually had a waiting list of people wanting to tap the indian market. And that really shows the importance that India has,” Suzana Shepard, Manager Global Trade Development Brand USA, said during a branding event organized by Brand USA representative Sartha Global Marketing in New Delhi.

In February, Brand USA inaugurated the US-India travel and tourism partnership year in Delhi, led by the US Department of Commerce’s National Travel and Tourism Office (NTTO). The NTTO had forecast a 72 per cent increase in arrivals from 2015 through 2021.

While business travelers and family visits have been the norm so far, more Indians travel to less visited states and try new activities involving adventure and thrills.

“Indians are big consumers of adventure activities and this is exactly what we got in Nevada for them. The US is very much a road trip destination and there is so much to see, different landscapes, just like in India I guess but with a different decor, different people and a great melting pot of cultures,” said Claudia Vecchio, Director of the Department of Tourism & Cultural Affairs in Nevada.

According to Brand USA, India ranks 11th in international visitors and also represents the sixth biggest spender with $13.6 billion registered last year.

“There is really a great opportunity, only one per cent of the population has a passport and there is a growing middle class. It leaves room for a lot development,” Shepard said.

The increasing number of direct flights from India by national carrier Air India has also helped in catering to the tourists’ demand, the latest being Delhi-Washington DC. A couple of years ago, Air India also added San Francisco to its other non-stop flights to New York, Chicago and Newark. The carrier is said to be evaluating a direct flight to Los Angeles as well.

“With the non-stop service from India, San Francisco Airport has seen the traffic back and forth to India grow by 10 per cent, said Melissa Andretta, Director of International Marketing at San Francisco International Airport.

“The United States has always been a prime destination for Indian tourists, the country being home to an important Indian diaspora. We are seeing a lot of FITs coming, a lot of Indian weddings celebrated in Washington DC where an important Indian origin population lives. You can even celebrate Indian festivals like Diwali just like you would do in India as the city organises special decorations and festivities,” said Yi Lu, International Sales Manager at Destination DC.

On the recent visa restrictions on Indian travellers to the USA, Shepard said that they had no impact on the tourism to India and that Indians are warmly welcomed by many Americans. (IANS)

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Rate of autism in US reduced in the past three years

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Rate of autism in US reduced in the past three yearsRate of autism in US reduced in the past three years
FILE - Colleen Jankovich works with her 11-year-old autistic son, Matthew, in Omaha, Nebraska, May 23, 2014. VOA

Miami, Jan 2, 2018: After more than a decade of steady increase in the rate of children diagnosed with autism in the United States, the rate has plateaued in the past three years, researchers said Tuesday.

The findings were based on a nationwide study in which more than 30,000 parents reported whether their children had been diagnosed with autism spectrum disorder (ASD).

“The estimated ASD prevalence was 2.41 percent among US children and adolescents in 2014-2016, with no statistically significant increase over the three years,” said the research letter by experts at the University of Iowa, published in the Journal of the American Medical Association (JAMA).

The first observation of a plateau was made by a separate group in 2012, when the rate flattened out to 1.46 percent, according to the Autism and Developmental Disabilities Monitoring (ADDM) Network.

Federal health authorities say that means about one in 68 children in the United States have the neurodevelopmental disability, whose causes remain poorly understood.

The ADDM had documented a “continuous increase from 0.67 percent in 2000 to 1.47 percent in 2010.”

The 2.4 percent rate described in the JAMA report translates to one in 47 children, but researchers cautioned that the discrepancy may be explained by “differences in study design and participant characteristics.”

The JAMA report, based on the annual National Health Interview Survey, did not delve into “underlying causes for the findings and cannot make conclusions about their medical significance.”

The U.S. Centers for Disease Control and Prevention also noted a plateau in the autism rate in 2016, but said it was “too soon to know whether ASD prevalence in the United States might be starting to stabilize.” (VOA)