Thursday, December 3, 2020
Home India Indians Consume 11 Hours A Week Streaming Videos

Indians Consume 11 Hours A Week Streaming Videos

70% of Indians subscribe to the new online streaming services

The COVID-19 pandemic has dramatically changed consumer behavior and Indians are now streaming videos for 10 hours and 54 minutes weekly on average — outdoing the global average by three hours, according to a new report.

Indian viewers consume the most online video content per week on average, with almost 70 percent subscribing to new streaming services in the last six months during various states of lockdowns, said the report by Limelight Networks, a video delivery, and edge cloud services provider.

More than half (51 percent) of Indians admit to sharing login information or using someone else’s account to stream content.

Follow NewsGram on Twitter to stay updated about the World news.

“Our research indicates that video buffering challenges amount to discontentment, and service providers have an opportunity here to win customers over by improving the streaming and video quality,” said Ashwin Rao, Country Director, Limelight Networks India.

“There is a need for reliable infrastructure to be set up, to match the increasing appetite for new and improved online experiences”.

Online video consumption has exceeded traditional broadcast viewing.

Follow NewsGram on Instagram to keep yourself updated.

India has witnessed one of the steepest increases in online viewing as compared to traditional broadcast viewership.

YouTube dominates as the most preferred platform for watching user-generated content (65 percent), followed by Facebook (16 percent). Pixabay

Indian viewers are watching 10.9 hours of online content on average, as compared to 8.7 hours of traditional broadcast viewing per week in 2020.

Follow NewsGram on Facebook to stay updated.

“Almost half (47 percent) of global consumers will cancel a streaming subscription due to high prices.

Indian consumers’ behavior is consistent with the global average, with almost 46 percent indicating price sensitivity.

YouTube dominates as the most preferred platform for watching user-generated content (65 percent), followed by Facebook (16 percent).

ALSO READ: Mental Health Issues During COVID Pandemic

“The choice of Indians is similar to varying averages, with YouTube and Facebook usage standing at 72 percent and 12 percent, respectively, the findings showed.

The “State of Online Video” 2020 report was based on responses from 5,000 consumers in France, Germany, India, Indonesia, Italy, Japan, Singapore, South Korea, the UK, and the US. (IANS)



Most Popular

What Does the Music Industry Look Like In 2021?

Whether it’s shuffling through songs on their iTunes playlist, discovering new beats on Spotify, or tuning into Instagram Live to see their favorite musicians...

Companies Need More Strength in Cyber Security

As the Covid pandemic has brought about a sea change in the operations of most companies with work from home becoming the trend over...

Yogi Proposes World Class Film City in Noida

Uttar Pradesh Chief Minister Yogi Adityanath said on Wednesday that the proposed film city in Noida would offer 'world-class' facilities to the entertainment industry. The...

Does Counting Cards in Blackjack Work?

Card counting is one of the ways to win at blackjack. But does counting cards in blackjack work? Well, there are a lot of...

No Risk Of Nanoparticles In Sunscreen Sprays

People can continue using mineral-based aerosol sunscreens without fear of exposure to dangerous levels of nanoparticles or other respirable particulates, say researchers. The findings...

Pets Played Lifesaving Role During Covid19 Pandemic: Study

In the absence of human-to-human contact, in millions of households worldwide, animals or pets have provided much-needed comfort via cuddles, pats, and a constant...

Digital December: OTT Platforms Are Back With A Bang This December

Digital platforms have provided relief and joy in a year engulfed by pandemic and lockdown. The mood continues into the last month of 2020...

One In Two Urban Indians Are Early Adopters Of Technology

One in two urban Indians, predominantly young and affluent, are early adopters of technology and are eager to buy new products as well as...

Recent Comments