Wednesday, March 3, 2021
Home Lead Story Indians Feel AI Enhances Consumer Experience

Indians Feel AI Enhances Consumer Experience

A new study reveals that 84 percent of Indian consumers agree that Artificial Intelligence (AI) has the potential to provide a better customer experience, improving brand reputation, and increase customer loyalty

About 84 per cent Indian consumers agree that Artificial Intelligence (AI) has the potential to provide better customer experience, improve brand reputation, and increase customer loyalty, a study revealed on Thursday.

According to software company Pegasystems, the study surveyed over 1,000 consumers in India on their views about AI as it relates to morality, ethical behaviour and empathy.

Follow NewsGram on Facebook to stay updated

Indian consumers generally trust new technologies like AI if they see the potential to improve their productivity and make things simpler. But at the same time, respondents still worry about the ethics behind AI and the potential for it to act with bias, the company said in a statement.

AI
User experience and brand loyalty can be improved with AI. Pixabay

The study also indicated that almost 78 per cent are comfortable interacting with artificial intelligence for business-related queries.

“This presents an important opportunity for Indian companies to accelerate their AI adoption — particularly as the pandemic forces them to increase their digital engagement capabilities,” Suman Reddy, Managing Director, Pegasystems India, said in a statement.

“By taking an empathetic and ethical approach to artificial intelligence, businesses can ensure their customers’ faith in AI is rewarded with better service – which ultimately leads to an increase in customer loyalty,” Reddy added.

In the study, 75 per cent of those surveyed believe that machines can behave morally and thus make ‘good’ decisions based on empathetic considerations.

In addition, 76 per cent of respondents in India believe that when an organization uses artificial intelligence to make relevant, appropriate, and valuable offers to their customers, it is an example of AI demonstrating empathy.

ALSO READ: Google Maps Improves Discoverability In Indian Languages

Organizations should adopt transparent and unbiased artificial intelligence, which means their AI models can explain exactly why a decision was made, the study said.

By combining artificial intelligence-based insights with proper AI governance, organizations can more safely adopt AI while driving better customer engagements, it added. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

Study: Customized Diets Could Be Key To Optimizing Mental Health

Lifestyle changes and customized diets could be key to optimizing mental health, a new study suggests. The study indicates that significant customized diets and...

Study: One In Four People, Maybe Living With Some Degree Of Hearing Loss By 2050

Nearly 2.5 billion people worldwide, or one in four people, maybe living with some degree of hearing loss by 2050, and at least 700...

Rare India: Commit To A Life That Puts Planet And People First

The Climate crisis is real, and the travel industry is affected in so many ways that there is an immediate need to address how...

World Wildlife Day: Here Are Some Wildlife Sanctuaries Worth Visiting

With millions of species breathing on earth, the world celebrates Wildlife Day today, March 3, to raise awareness of global flora and fauna. There...

Study: The Use Of Digital Devices Changes How Children Perceive The World

It appears that the use of digital devices changes how children perceive the world as a new study has found that pre-schoolers who frequently...

Study: The School-Based Dental Program May Reduce Cavities

The school-based dental program may reduce cavities, says a new study. The findings published in the Journal of the American Dental Association showed that...

This Is How Apple Takes Care Of Your Hearing

As the Indian market gets flooded with all kinds of wearables and wireless earphones/headphones, monitoring your daily audio exposure is critical as long exposure...

Much More Needs To Be Written On Kashmir: Ashish Kaul

He always thought of his best-selling book 'Refugee Camp' as a celluloid spectacle, a story of Kashmir's living tragedy, but aware of the cinematic...

Recent Comments