Wednesday April 24, 2019
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Infosys – ATP tie-up calls for enhanced tennis experience

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animation2By Newsgram Staff Writer

Tennis fans and players can brace themselves for an enhanced and transformative experience as Infosys, the global leader in consulting, technology, outsourcing and next-generation services, and ATP, the governing body of men’s professional tennis have announced a strategic partnership to leverage the latest technological advances in mobility, cloud and analytics.

According to a media release, as part of this partnership, Infosys will become the Global Technology Services Partner and Platinum Sponsor of the ATP World Tour, as well as the season-ending Barclays ATP World Tour Finals, for the next three years.

The development opens the door for Infosys to leverage its expertise in cloud, mobility and analytics to manage, analyze and interpret large volumes of tennis data (both historical and current) to present insights and predictions through interactive platforms for ATP fans, players, partners and the media.

Under the partnership, several key initiatives will be worked upon by Infosys for the ATP World Tour. These include creation of an exclusive Infosys ATP Scores and Stats Center to revolutionise engagement with tennis fans through every tournament, match and point.

The Scores and Stats Center will be powered by the Infosys Information Platform (IIP), an open-source data analytics platform for data visualization and data analysis.

The partnership also envisages an ATP Player Zone; a next-generation player engagement platform and mobile app to elevate the experience for players by enabling them to register for tournaments, review travel information, connect with other players, and stay up-to-date on all ATP World Tour news.

“As personally a fan of tennis, it is really exciting to think about how we can invent great new and engaging experiences for fans.

Great experience for tennis fans is what ATP has always stood for, and we can now take this to even greater heights with our work together,” Vishal Sikka, Chief Executive Officer, Infosys, said.

“Fans will soon have the opportunity to get completely immersed in the action, and feel the passion and intensity in every match, and more.

This partnership will enable us to bring new experiences in new ways to fans worldwide and will also serve to inform many new types of consumer engagements in other walks of life,” Sikka further remarked.

On the other front, Chris Kermode, ATP executive chairman and president, said, “We are delighted to be launching this new partnership with Infosys. The opportunities surrounding technology, statistics and data in men’s professional tennis are vast.

“Today’s announcement is fantastic news for the ATP as we welcome an industry leader in Infosys and take an important step towards exploring new opportunities in this area”.

(With inputs from IANS)

Next Story

Rare Earth Metals in Smartphones Can Now Be Tracked

Extracting rare earths from the environment or from industrial samples, like waste water from mines or coal waste products, is generally very challenging and expensive.

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To develop the sensor, the researchers from Pennsylvania State University in the US used a protein they recently described and subsequently used to explore the biology of bacteria that use lanthanides. Pixabay

Researchers have developed a new protein-based sensor that can detect lanthanides, the rare earth metals used in smartphones and other technologies, in a more efficient and cost-effective way.

The sensor changes its fluorescence when it binds to these metals, according to the study published online in the Journal of the American Chemical Society.

The protein undergoes a shape change when it binds to lanthanides, which is key for the sensor’s fluorescence to “turn on”, said the study.

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“These elements are called rare earths, and they include chemical elements of atomic weight 57 to 71 on the periodic table,” Cotruvo added. Pixabay

To develop the sensor, the researchers from Pennsylvania State University in the US used a protein they recently described and subsequently used to explore the biology of bacteria that use lanthanides.

“Lanthanides are used in a variety of current technologies, including the screens and electronics of smartphones, batteries of electric cars, satellites, and lasers,” said Joseph Cotruvo, Assistant Professor at Penn State and senior author of the study.

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The sensor changes its fluorescence when it binds to these metals, according to the study published online in the Journal of the American Chemical Society. Pixabay

“These elements are called rare earths, and they include chemical elements of atomic weight 57 to 71 on the periodic table,” Cotruvo added.

Also Read: Talks With IMF To Lower Natural Gas Price, The New President in Ukraine Takes Charge

Extracting rare earths from the environment or from industrial samples, like waste water from mines or coal waste products, is generally very challenging and expensive.

“We developed a protein-based sensor that can detect tiny amounts of lanthanides in a sample, letting us know if it’s worth investing resources to extract these important metals,” Cotruvo said. (IANS)