Sunday July 21, 2019

Interesting Study! Something That Reminds Us Of Coffee Can Alert Our Minds

However, the study noted that the association between coffee and arousal is not as strong in less coffee-dominated cultures.

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"People often encounter coffee-related cues, or think about coffee without actually ingesting it," Maglio said. Pixabay

Finding it hard to concentrate? Just looking at something that reminds us of coffee can cause our minds to become more alert and attentive, according to a new study.

“Coffee is one of the most popular beverages and a lot is known about its physical effects,” said Sam Maglio, Associate Professor at the University of Toronto in Canada.

However, much less is known about its psychological meaning — in other words, how even seeing reminders of it can influence how we think, Maglio added.

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“Coffee is one of the most popular beverages and a lot is known about its physical effects,” said Sam Maglio, Associate Professor at the University of Toronto in Canada. Pixabay

The study, published in the journal Consciousness and Cognition, looks at an effect called priming, through which exposure to even subtle cues can influence our thoughts and behaviour.

“People often encounter coffee-related cues, or think about coffee without actually ingesting it,” Maglio said.

The team used a mix of participants from Western and Eastern cultures “to see if there was an association between coffee and arousal such that if we simply exposed people to coffee-related cues, their physiological arousal would increase, as it would if they had actually drank coffee,” he noted.

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The study, published in the journal Consciousness and Cognition, looks at an effect called priming, through which exposure to even subtle cues can influence our thoughts and behaviour. Pixabay

They found that participants exposed to coffee-related cues perceived time as shorter and thought in more concrete, precise terms.

“People who experience physiological arousal — again, in this case as the result of priming and not drinking coffee itself — see the world in more specific, detailed terms,” Maglio said. “This has a number of implications for how people process information and make judgements and decisions.”

Also Read: In Effort To Reduce Unplanned Pregnancies And Abortions, Some Conservative States Easing Access to Birth Control

However, the study noted that the association between coffee and arousal is not as strong in less coffee-dominated cultures.

Maglio said the research may be of interest in better understanding a range of consumer-related behaviours and for marketers in considering retail store locations. (IANS)

Next Story

Having a Cup of Coffee Can Help You Fight Obesity, Diabetes

“The results were positive and we now need to ascertain that caffeine as one of the ingredients in the coffee is acting as the stimulus or if there’s another component helping with the activation of brown fat. We are currently looking at caffeine supplements to test whether the effect is similar,” Symonds added

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A patron holds an iced beverage at a Starbucks coffee store in Pasadena, Calif., July 25, 2013. VOA

Drinking a cup of coffee can be helpful in fighting obesity and diabetes as it stimulates body’s fat-fighting defences, says a new study.

The study, published in Scientific Reports journal, found components which could have a direct effect on “brown fat” functions, an important part of the human body which plays a key role in how quickly we can burn calories as energy.A

Brown adipose tissue (BAT), also known as brown fat, is one of two types of fat found in humans and other mammals. Its main function is to generate body heat by burning calories (opposed to white fat, which is a result of storing excess calories).

People with a lower body mass index (BMI) therefore have a higher amount of brown fat.

“Brown fat works in a different way to other fat in your body and produces heat by burning sugar and fat, often in response to cold. Increasing its activity improves blood sugar control as well as improving blood lipid levels and the extra calories burnt help with weight loss,” said study’s co-director Michael Symonds, Professor at the University of Nottingham.. A

“This is the first study in humans to show that something like a cup of coffee can have a direct effect on our brown fat functions. The potential implications of our results are pretty big, as obesity is a major health concern for society and we also have a growing diabetes epidemic and brown fat could potentially be part of the solution in tackling them,” he noted.

A barista pours steamed milk into a cup of coffee at a cafe in Los Angeles, Sept. 22, 2017. State health officials proposed a regulation change Friday that would declare coffee doesn't present a significant cancer risk, countering a California court ruling.
A barista pours steamed milk into a cup of coffee at a cafe in Los Angeles, Sept. 22, 2017. VOA

For the study, the researcehes started with a series of stem cell studies to see if caffeine would stimulate brown fat. After finding the right dose, they then moved on to humans to see if the results were similar.

They used a thermal imaging technique to trace the body’s brown fat reserves. The non-invasive technique helps the team to locate brown fat and assess its capacity to produce heat.

“From our previous work, we knew that brown fat is mainly located in the neck region, so we were able to image someone straight after they had a drink to see if the brown fat got hotter,” he said.

Also Read: Poor Sleep Quality Associated with Reduced Memory in Senior Citizens

“The results were positive and we now need to ascertain that caffeine as one of the ingredients in the coffee is acting as the stimulus or if there’s another component helping with the activation of brown fat. We are currently looking at caffeine supplements to test whether the effect is similar,” Symonds added.

“Once we have confirmed which component is responsible for this, it could potentially be used as part of a weight management regime or as part of glucose regulation programme to help prevent diabetes,” he concluded. (IANS)