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Internet and Mobile Association launches Mobile10X

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By Newsgram Staff Writer

New Delhi: The Internet and Mobile Association of India (IAMAI) on Wednesday launched Mobile10X — a forum to nurture and grow the apps ecosystem in India by bringing together various stakeholders. This was done with a view to bring in capability and quality among the country’s app developers.

The forum has five pillars. They are– mobile startup hubs (where app testing can be done); the training of 500,000 app developers and creating five apps incubation centres across the country in the next five years; and online mentoring of app developers. The other two pillars are investor connections and industry connections.

The first App Incubation Centre is slated for launch in Bengaluru. The founding partners for it are Google and Paytm.

The board members of Mobile10X include — V Manjula, secretary, Department of IT, Biotechnology, and Science & Technology, government of Karnataka, Rajan Anandan, vice president and managing director, Google, South East Asia & India and Vijay Shekhar Sharma, founder, One97 and Paytm.

The other board members are Naveen Tewari, founder and CEO, InMobi; and Kunal Bahl, co-founder and CEO, SnapDeal; and Subho Ray, president, IAMAI.

The IAMAI is the industry body representing the internet and mobile sector in the country.

“We are ready with the Bengaluru incubation centre. The Gurgaon centre will be coming up by January 2016. We are in talks for incubation centres in places like Hyderabad, Indore, Jaipur, Mumbai and Pune,” Subho Ray, president, IAMAI said.

This programme by IAMAI is in line with the vision of the Indian government, which set aside Rs 1,000 crore fund for technology starups in the Budget 2015-16.

“At the end of five years, we will look at 10 times the quality, 10 times the revenue and 10 times the number of developers,” Anandan said.

There are around 50,000 mobile app developers in the country.

Anandan added: “India doesn’t have a dearth of engineering students. The question is quality. We are trying to improve the underlying quality.”

Nishant Rao, country manager, LinkedIn said around 63 percent graduates in India are unemployable.

(With inputs from IANS)

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Google to Allow Ads to Reflect on the Homepage of its Mobile App

Ads would also appear on the homepage of Google Shopping, which users would be able to personalise and filter based on features they care about and brands they love

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google, online tracking
A man walks past a Google sign outside with a span of the Bay Bridge at rear in San Francisco, May 1, 2019. VOA

Accelerating efforts to generate larger revenues, Google has announced it will allow ads to reflect on the homepage of its mobile app from later this year.

The ads would be displayed on the “Discover” section of the homepage in a news feed layout and would be algorithmically personalised.

“Rolling out to all advertisers globally later this year, Discovery ads are a new way to reach people across Google properties in the moments when they’re open to discovering your products and services,” Prabhakar Raghavan, Senior Vice President, Ads and Commerce, Google wrote in a blog-post on Tuesday.

Google on an Android device. Pixabay

The search-engine giant also plans to then place ads with up to eight pictures in its search results as part of its “Gallery ads” feature.

“By combining search intent with a more interactive visual format, gallery ads make it easier for you to communicate what your brand has to offer. We’ve found that, on average, ad groups including one or more gallery ad have up to 25 per cent more interactions-paid clicks or swipes-at the absolute top of the mobile Search results page,” Raghavan said.

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Ads would also appear on the homepage of Google Shopping, which users would be able to personalise and filter based on features they care about and brands they love.

Google’s announcements come amid reported concerns among investors in Alphabet, Google’s parent company, that companies like Amazon and Instagram are drawing a disproportionate number of online shoppers toward their platforms and away from Google, web portal The Hill reported. (IANS)